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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read
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AI
AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)
10 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
9 min read
seo trends header
SEO
12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)
14 min read
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PPC
6 PPC Trends to Follow in 2026 for ROI Growth
7 min read

What's New

Graphic for local keywords
SEO
Local Keywords: 3 Steps for Finding Keywords for Local Search
10 min read 5/18/2020
Screenshot of two web search results for tying a necktie. The first from Ties.com offers a guide on various tie knots. The second from Bespokeunit.com provides a step-by-step tying guide.
SEO
How to Write Meta Descriptions [+6 Tips & 3 Examples]
8 min read 5/17/2020
Mobile phone displaying Gatorade's Gx Sweat Patch advertisement with the slogan 'YOUR SWEAT CAN UP YOUR GAME' and a call-to-action button.
Web Design
Responsive Design Checklist: Your 7-Item List for Responsive Design
10 min read 5/16/2020
Screenshot of a web analytics dashboard showing visitor highlights with an increase in page views, followers, and custom button clicks, and a line graph depicting fluctuations in page views from April 6 to April 20, 2020.
Social Media
Why Does Social Media Matter for Business? Short Guide to Long-Term Social Impact
9 min read 5/14/2020
Screenshot of a webpage performance analysis showing a mobile URL redirect with a score of 58, color-coded in orange on a scale from red through green.
SEO
What Is the Best Piece of SEO Advice? Hint: There Isn’t Just One
9 min read 5/12/2020
Stacked area line graph showing user demographics by age groups over a week from April 3 to April 9, 2020. Age groups include 18-24, 25-34, 35-44, 45-54, 55-64, and 65+, with a tooltip displaying user counts for April 4. Interface options for managing the data are visible.
Marketing
How Can Digital Marketing Help a Business Grow? [+8 Benefits]
8 min read 5/10/2020
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