What is the average cost per click (CPC) on Google Ads in 2025?

The average CPC on Google Ads in 2025 is $4.51 based on our analysis of 10,000 commercial-intent keywords.

Which industries have the highest CPCs on Google Ads?

Legal and insurance industries top the charts, with CPCs averaging $71.64 and $67.73 respectively.

How are advertisers adjusting to rising Google Ads costs?

Many advertisers are finding success by leveraging AI-driven campaign types, optimizing landing pages, and focusing on high-ROI segments rather than competing on the most expensive keywords.

How satisfied are businesses with their PPC ROI in 2025?

According to our survey, 54% of businesses report satisfaction with their PPC ROI, and 26% plan to increase ad spend in the next 6 months.

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PPC

How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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