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Affordable PPC Management Services That Maximize Your Budget and ROI

For many small businesses and lean marketing teams, the challenge with implementing a PPC strategy is making the most out of their limited budgets. This page explains what “affordable” PPC management actually means, how pricing works, and what’s included at each level.
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Get affordable PPC services that meet your budget

Learn more about our affordable PPC service pricing tiers.

Data icon with bars at different heights. Overview

Data icon with bars at different heights. Overview

Affordable PPC management isn’t about buying cheap clicks or cutting corners. It means structuring campaigns, scope, and oversight around what your business can realistically afford, while still focusing on efficiency and driving ROI.

In essence, affordable PPC management services are defined by fit and not price alone. A well-run, affordable PPC program includes only what you need to launch, monitor, and improve campaigns without unnecessary complexity or wasted spend.
In practice, affordable PPC management means:

  • Right-sized scope based on your goals: You don’t need every platform or campaign type on day one.
  • Clear deliverables: You know what’s being managed, optimized, and reported on.
  • Spend controls and exclusions: Budgets, negative keywords, and targeting limits prevent waste.
  • Reporting tied to outcomes: Performance is measured by leads, calls, or sales, and not impressions alone.

A local service business may focus its budget on high-intent search ads tied to service areas and phone calls, while an ecommerce company with a small ad budget may start with branded and bottom-of-funnel product terms before expanding into broader campaigns.
In both cases, affordability comes from prioritization.

Learn about digital advertising at WebFX

Website icon. Basic PPC management

Website icon. Basic PPC management

With our most affordable PPC management plan, you’ll receive:

  • Audit, including industry analysis
  • Custom strategy
  • Keyword targeting
  • Ad creatives
  • Bid management
  • Performance testing
  • Campaign monitoring, including for click fraud activity
  • Google Analytics 4 integration (if needed)
  • Regular reporting

Note: This plan is available only for Google Ads campaigns.

Marketing icon with flame. Intermediate PPC management

Marketing icon with flame. Intermediate PPC management

Get everything in our basic PPC management plan, plus:

  • Custom landing page
  • Display ad creatives
  • Website conversion analysis
  • International campaign support
  • Programmatic advertising
  • Call tracking

Note: This affordable PPC service is available for Google Ads, Google Local Services Ads (LSAs), Google Shopping, and Microsoft Advertising.

Rocket icon. Advanced PPC management

Rocket icon. Advanced PPC management

Get what’s inside our basic and intermediate PPC plans, plus additional creative assets and professional support. This plan is best for larger organizations, like enterprises, with $30,000+ monthly ad spend.

 

Note: Like our intermediate PPC plan, this affordable pay-per-click service is available for Google Ads, Google Local Services Ads (LSAs), Google Shopping, and Microsoft Advertising.

Key icon. Specialized PPC management

Key icon. Specialized PPC management

Access specialized affordable PPC management services like:

These services include a dedicated team, custom strategy, and audit.

Achieve your revenue goals with affordable PPC services

Learn how businesses across industries have driven revenue with WebFX’s affordable PPC services.

Ecommerce Client

Challenge

Drive website trailer sales through PPC, SEO, Social Media, and Email Marketing.

Recent Initiatives
  • Test new local inventory PPC ads
  • Launch campaigns based on trailer manufacturers
  • Consistent campaign micro optimizations
  • Landing page optimizations
105%
Increase in PPC Revenue

Healthcare Client

Challenge

Increase appointments for new patients through paid advertising.

Recent Initiatives
  • Campaign targeting by city for more precise budget management
  • Ad groups by service type for direct keyword and landing page matching
  • Ongoing micro-optimizations like search terms reviews and ad refinement
  • Landing page UX optimizations focused on improving conversion rate
132%
Increase in PPC Conversions

Manufacturing Client

Challenge

Drive quote requests for shade structures through PPC.

Recent Initiatives
  • Data activation through RevenueCloudFX
  • Test performance max campaigns with new ad asset groups
  • Micro-optimizations focused on quality score improvements
45%
Increase in PPC Conversions

Legal Education Client

Challenge

Boost membership sign ups for legal training content via paid advertising.

Recent Initiatives
  • Landing page testing and optimization
  • Campaign segmentation by region
  • Utilization of broad match keywords improved reach
  • Consistent ad copy testing and optimization
68%
Increase in PPC Revenue

Jewelry Store Client

Challenge

Drive in-person appointments for custom rings, and increase purchases for ready-made engagement rings.

Recent Initiatives
  • Test performance max campaigns
  • Micro-optimizations to audiences, search themes, and location targeting
  • Create remarketing campaign to work with PMax and search campaigns
348%
Increase in PPC ROAS

Home Services Client

Challenge

Drive B2B and B2C quote requests for window, patio, and sunroom projects.

Recent Initiatives
  • Test new ad creative for search ads
  • New keywords added from search terms audit
  • Launch new remarketing campaigns with custom audiences
88%
Increase in PPC Lead Forms

Get a trusted partner for affordable PPC management services

Learn what powers our affordable PPC management services’ 93% client satisfaction rate.

Experience

For more than 30 years, WebFX has been creating affordable PPC packages for companies of all sizes. Our staff is experienced in creating, managing, and optimizing PPC campaigns, thanks to hands-on training and exposure to accounts with different needs and budgets.

Thanks to our experience, we’re confident we can create a custom and cost-effective PPC plan for your business. We’ll identify keywords, create ads around them, monitor the results, and make changes to improve ROI.

 

Certifications

Our team both gains and maintains their PPC certifications in Google Ads and Bing Ads. These certifications prove that they know what they’re talking about, and can successfully apply their knowledge of PPC advertising to the management of accounts just like yours.

If you’re evaluating several PPC firms, it’s important to ask: Will the person managing my ads be PPC certified? Don’t settle for anything less than a confident “Yes!”

Results

Experience and certifications mean nothing, though, without real results. Passing a test and saying you have PPC experience may not be very impressive until you can produce some real data showing just how effective your PPC management is, right? Well… we have plenty of real data to satisfy your curiosity.

Our PPC clients have experienced dramatic increases in click-through rates, including:

  • Environmental Equipment & Supply – 55% over 90 days
  • Cadd Words – 1,000% over 90 days
  • TUV – 436% over 30 days
  • Switchname – 300% over 14 days

Of course, we know that click-through rate on its own doesn’t tell the whole story. That’s why we’d like to share the story of Ceramcor, one of our ecommerce clients. After a PPC campaign overhaul, Ceramcor’s PPC ROI increased by—are you ready for this?—38,293%. Wow!

Finally, we’ve delivered amazing results on even temporary PPC campaigns. Dover Downs experienced 1,003% ROI for the duration of a campaign… meaning they earned back more than 1,000 times what they spent.

Capabilities

Finally, WebFX offers more than low-cost PPC advertising setup and monitoring. As a full-service Internet marketing agency, we provide a wide range of services, including:

Instead of working with two or three different agencies, why not work with just one? WebFX can offer every service you need to succeed online, combining separate packages to create a custom marketing solution just right for your business.

Pricing custom to you.

Starting at $650 per month.

Request a Free Proposal
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FAQs

Got questions? Get answers with our FAQs:

How can small businesses with avoid wasted PPC spend?

One of the biggest concerns with PPC is wasted spend and paying for clicks that never turn into leads or customers.

Affordable PPC management prioritizes efficiency before scale to minimize wasted spend.

Key practices that reduce waste include:

  • Guardrails before launch: Budgets, targeting limits, and exclusions are set upfront.
  • Keyword intent filtering: Campaigns focus on searches that signal readiness to act.
  • Negative keywords: Irrelevant or low-intent searches are blocked early.
  • Budget caps: Spend is controlled daily and monthly.
  • Conversion tracking before launch: Leads, calls, or purchases are tracked from day one.

For example, before increasing ad spend, a campaign may be refined to eliminate searches related to jobs, DIY solutions, or unrelated services. This ensures more of your budget goes toward users actively looking for your offering.

Can affordable PPC still drive measurable ROI?

Yes. Affordable PPC isn’t cheap PPC. Instead, affordable PPC plans are all about improving efficiency within defined constraints.

Here’s how that looks in practice:

  • Starting constraint: A business has a limited monthly ad budget and can’t afford trial-and-error spending.
  • Strategic adjustment: Campaigns are narrowed to high-intent searches, with conversion tracking and budget caps in place.
  • Outcome: Lead volume improves while cost per lead stabilizes, creating room for controlled growth.

Across industries, this approach helps businesses:

  • Reduce spend on low-intent clicks
  • Improve lead quality
  • Build confidence before increasing investment

What is a good approach to managing PPC on a limited budget?

Managing PPC on a limited budget requires discipline and prioritization. Instead of launching everything at once, affordable PPC management focuses on one campaign or channel at a time. Then, it measures and improves on a campaign’s results.

This approach emphasizes:

  • Prioritization: Starting with campaigns most likely to convert.
  • Iterative testing: Adjusting ads, keywords, and bids based on performance data.
  • Continuous optimization: Refining campaigns regularly.
  • Alignment: Ensuring ads, landing pages, and tracking are working.

How can I spot an affordable but trustworthy PPC agency?

Not all “affordable” PPC services are built the same. Evaluate your potential PPC partners with these questions:

  • Who owns your ad accounts? Your PPC agency can access and manage your account, but you (the client) should own and always have access to your own accounts.
  • What does their reporting look like? A trustworthy PPC agency should provide you with clear, regular reports, explaining what changed and why.
  • What metrics are valuable for them? Aside from clicks and impressions, PPC agencies should report conversion rates, click-through rates (CTR), cost per click (CPC), and cost per acquisition.

An affordable and trustworthy PPC agency should be transparent with you and helpful if you have any questions about results and strategy.

Start driving sales with affordable PPC services

Affordable PPC management services give businesses a way to use paid advertising responsibly and without overspending or sacrificing visibility. When campaigns are scoped carefully, tracked properly, and optimized consistently, PPC becomes a manageable investment.

If you’re ready to explore what affordable PPC could look like for your business, consider teaming up with WebFX. View our transparent pricing below or call us at 888-601-5359 to start driving sales with our award-winning and affordable PPC services.

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Explore affordable PPC plans and transparent pricing

Pricing transparency matters when budgets are limited. Affordable PPC management works best when you understand what drives cost and how services scale as your goals evolve.

FeaturesLitePro
Most Popular		Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$750$975 or 15% of spend, whichever is higher$4,500 or 12% of ad spend, whichever is greater
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by RevenueCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
750+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$325 $325
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
revenuecloudfx gray Large PNG License		Included with
revenuecloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
revenuecloudfx gray Large PNG License		Included with
revenuecloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included$375/month$375/month$375/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included$940/month$940/month$940/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included$1,500/month$1,500/month$1,500/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$1,125/month$1,125/month$1,125/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$190/month$190/month$190/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$375/month$375/month$375/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$375/month$375/month$375/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,800/month$1,800/month$1,800/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
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