On average, a typical business spends $0.01 – $1 per click on PPC ads. PPC advertising costs can vary depending on several factors, like your industry, the competitiveness of the keywords you want to target, the platform you advertise on, and more. Learn more about PPC pricing now, or connect with our award-winning team for professional help improving your return on ad spend!
The monthly cost of PPC is: $100 – $100,000 per month
The cost of PPC management from an agency or freelancer is: $100 – $5,000 per month
PPC costs $0.01 – $1 per click on
PPC costs $0.51 – $7 per 1,000 impressions
Pay-per-click (PPC) advertising is an extremely effective digital marketing strategy that can help you drive quick results, including web traffic, leads, and sales.
If you’re asking the question, “how much does PPC cost?”, this page is for you. Keep reading to learn more about PPC advertising costs!
PPC pricing basics
Wondering how much PPC advertising costs at a glance? We asked 350 marketers how much they spend on PPC ads. Check out this summary of their answers:
How much does PPC cost per click?
On average, PPC costs $0.01 – $1 per click according to our data. Like the name suggests, you’ll only pay when someone clicks on your ad.
How much does PPC cost per 1,000 impressions?
PPC costs around $0.51 – $7 per 1,000 impressions. With this pricing method, you’ll only pay for ad once it’s been viewed in the search results 1,000 times and then every 1,000 times after. You won’t pay if anyone clicks on your ad.
How much does PPC cost per month?
PPC costs $100 – $100,000 per month on average in 2025, according to our data (83% of respondents).
How much does PPC management cost?
PPC management from an agency can cost $100 – $5,000 per month from an agency or freelancer. If you need help with your PPC ad campaign, working with an agency or freelancer is a great way to get extra support while you focus on other business tasks.
[Summary] PPC pricing
It’s important to note that these numbers are only averages. When it comes to pay-per-click costs, your business may spend more or less depending on several factors, like your industry, PPC budget, chosen ad network, and whether you do your PPC in-house or work with an agency.
What factors influence the cost of PPC management?
So now that you know the answer to the question, “how much does PPC cost?”, let’s dive into what can affect those costs.
Several things can impact how much you’ll pay when it comes to PPC management pricing:
Your industry: Some industries are more competitive than others, leading to higher costs per click.
Your ad platform: Each advertising platform, like Google Ads, Microsoft Advertising, and more, has its own associated advertising costs, with some being more expensive than others.
Your keyword targeting: Different keywords have different levels of competition and costs per click, heavily influencing the prices you’ll pay.
Ad and landing page quality: Advertising platforms like Google use the quality of your landing pages and ads to determine your cost per click.
Expert insights from
Kayla J. WebFX Internet Marketing Specialist
“Some of the most influential pricing factors for PPC boil down to how competitive your industry is and the kinds of keywords you’re targeting. If you’re targeting high-volume, BOFU keywords in a highly competitive industry, you’ll likely have to pay more to win the same amount of clicks as someone in a less competitive industry.
Data roundup
PPC service provider
48%
In-house
Source: WebFX
43%
Agency
Source: WebFX
9%
Freelancer
Source: WebFX
PPC pricing models
There are several different PPC pricing models to choose from, which can all impact how much your overall PPC advertising costs.
Let’s break them down below!
Cost per click (CPC): You’ll pay a fixed fee each time someone clicks on your ad.
Cost per 1,000 impressions (CPM): You’ll pay a fixed fee when your ad is viewed 1,000 times and every 1,000 views after.
Performance-based pricing: When partnering with an agency, you may pay for your PPC services when a specific performance metric is reached from your campaign, like clicks, website traffic, or leads.
Percentage of ad spend: When partnering with an agency for PPC services, they may charge a percentage of your ad spend as their fee for working with them instead of a monthly or hourly rate.
Optimize your PPC costs with WebFX
Want to learn more about PPC advertising and how much you should expect to pay for a custom campaign?
WebFX is an award-winning PPC management company, and we know what it takes to create campaigns that drive the best possible results.
Contact us today to speak with a strategist and receive a custom quote. We look forward to helping your business grow with PPC advertising.
PPC Services
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The WebFX team is made up of more than 500 subject matter experts in digital marketing, SEO, web design and web development, social media, and more. Together, they’ve helped WebFX’s clients earn more than $6 billion in revenue from the web — and that’s just in the past five years.
Boost your visibility, generate leads, and drive conversions with WebFX’s custom PPC solutions tailored to your unique company’s needs, goals, and industry.
Dedicated account manager and PPC team to plan, execute, and manage your PPC strategy and campaigns
Custom-built, in-house technology with tools for using your sales data to target more qualified users, track phone calls from ads, launch and build landing pages, and more
Dedicated PPC team of more than 500+ PPC strategists and marketers to consult and support your strategy
Strategic bid management and closed-loop ROI tracking
Ongoing strategy management and optimization
Conversion-boosting and performance-tested ad copy
PPC strategies centered around driving revenue and growing your bottom line instead of just traffic and leads
Join the 1,450+ trusting WebFX to drive revenue through paid search
Too many marketing providers take a copy-and-paste approach to pay-per-click ads. That’s not our style.
Most businesses spend $100 to $100,000 per month on pay-per-click advertising. How much you’ll spend depends on factors like the competitiveness of your industry and the keywords you’re targeting, which in turn affects your cost-per-click (CPC) and cost per 1,000 impressions (CPM).
Businesses typically allocate 11% – 25% of their budget to PPC ads (44% of respondents). You may allocate more or less of your budget to PPC advertising depending on your unique needs, goals, and the return you receive from PPC ads.
Google Ads costs $0.01 – $1 per click (74% of respondents) and $0.51 – $7 per 1,000 impressions (85% of respondents) on average. How much you spend on Google Ads will depend whether you choose to advertise on the Google Search Network or the Google Display Network, along with your industry and PPC budget.
Advertising on the Google Search Network costs $0.1 – $1 per click (74% of respondents) and $0.51 – $5 per 1,000 impressions (71% of respondents) on average. Like we mentioned before, your costs can vary depending on your industry and ad budget.
Advertising on the Google Display Network costs $0.01 – $0.70 per click (52% of respondents) and $1.01 – $7 per 1,000 impressions (66% of respondents).
On average, Meta ads cost $0.26 – $0.30 per click and $1.01 – $3.00 per 1,000 impressions. Meta ads are a great way to promote your products or services on social media platforms like Facebook and Instagram.
How much you pay for PPC depends on several factors, including:
Your company size
Your industry
Your PPC strategy
Your PPC budget
Your PPC goals
Just because the average business invests a certain amount into PPC each month doesn’t mean your company should. Depending on your marketing strategy, for example, you might have plenty of traffic (and sales) coming from other channels, like search.
Evaluate your company’s budget, goals, and industry to determine what spend makes the most sense.
Yes, PPC is worth the cost. In fact, 95% of businesses are satisfied with the ROI they receive from their PPC ad campaign. With an effective strategy, you can successfully reach your target audience to increase your online visibility and drive more traffic to your website.
PPC management from an agency costs $100 – $5,000 per month on average (77% of respondents). How much you spend can depend on the particular agency you choose, your ad spend budget, and your industry. For example, more competitive industries may need to spend more on their PPC ad bids.
PPC management from a freelancer costs $100 – $3,000 per month on average (75% of respondents). It’s important to note that costs can vary depending on the freelancer you choose. While working with a freelancer does have its perks, working with an agency usually gives you access to a larger team of specialists and more support for your strategy.
PPC is a digital advertising strategy that allows you to launch ads on search engines, like Google or Bing. These ads appear at the top of the search results and are one of the first things users see when they search for something. As a result, PPC advertisements are highly effective in helping companies improve their brand awareness, website traffic, and sales.
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