What Do PPC Services Include? Deliverables & Benefits of Working With a PPC Agency

If you’re looking into pay-per-click advertising (PPC), you’ll find a lot of information about what you should do for effective PPC, as well as companies promoting their own PPC services. But if you’re not familiar with PPC terms or processes, it might not be clear what PPC services include.

To clear up any confusion, we put together this overview of what is included in PPC services, as well as some other information that might be helpful:

• What are PPC services?
• Why use PPC services?
• What do PPC services include?

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What are PPC services?

PPC services help businesses create, launch, and monitor PPC ads. With PPC services, you will pay a fee to an agency, and they will handle your PPC campaign on your behalf.

Why use PPC services?

PPC can transform your online presence and help you stand out in search results. But why do you need PPC services if the tools are at your disposal?

Here are a few reasons why companies like yours invest in PPC services:

• Saving time and resources: With professional PPC services, you don’t have to learn how to work ad management tools, let alone create, launch, and track your ads. You can save time and energy while earning more revenue.
• Simplifying your approach: If you do PPC yourself, you’ll likely have to train or hire employees to handle the different aspects of PPC campaigns. With professional services, you can save time hiring and paying individuals and have one point of contact for your entire campaign.
• Ongoing support and tracking: Any list of PPC services will include ongoing support and tracking to make sure your ads perform. Your agency will adjust your campaign if they notice unexpected changes to make sure you get the most out of your investment.

What do PPC services include?

Now that you understand the basics of PPC services, we can look more in detail at what these services include. Below, you’ll find a general overview of everything you can expect from any list of PPC services.

1. Keyword research

The first step to any PPC campaign is finding keywords to target with your ads. Your PPC agency will research the top keywords to position your ads in front of users searching for your products or services.

While researching and selecting keywords, they will consider key metrics like cost-per-click (CPC), search volume, and competition. Using these metrics, they will narrow down the best options to give you lower costs and better targeting.

2. Content creation

Professional ad creation involves planning and developing content that will grab users’ attention. Your PPC management team will work together to write effective, persuasive ads that encourage clicks.

Depending on the location of your PPC ad, they will create:

• Text ads
• Images
• Videos

You may also receive different versions of the same ad to unite your campaign across different channels. By investing in PPC services, you get high-quality content created by experts to place your brand in front of potential customers.

3. Landing page optimization

Landing pages are the pages on your website that users will end up on when they click on your ad. If your landing page isn’t attractive or user-friendly, they’ll click away. Your PPC services will include professional landing page design to keep users moving through the sales funnel.

Depending on your current website, your PPC team will either create landing pages for your ads or optimize the ones you have using effective CTAs, images, and copy. This process will ensure that the clicks on your ad will turn into conversions, preventing high bounce rates and wasted ad spend.

4. Daily reporting and monitoring

Your PPC agency will evaluate your campaign daily and look for dips or changes in traffic. They will also compile reports with real-time data, so you know exactly how your ads perform.

PPC analysis also involves monitoring your competitors’ strategies to find any gaps that you can fill with your PPC strategy. They will regularly compare your approach to competitors’ to ensure you meet industry standards and keeping up with your competition.

5. Ad testing

Part of effective advertising involves testing your ads to maximize their effectiveness. PPC testing is part of ongoing PPC evaluation to make sure that your ads drive leads to your website.

Some different aspects that your PPC management company might test include:

• Images
• CTA phrasing
• Copy style
• Landing pages

Testing can happen before or after launching an ad, and it’s essential for making sure that even the best-looking ad actually works at driving revenue.

6. Budget evaluation

Your PPC services will also include budget management to ensure your ad spend is on track with your investment. By analyzing your PPC campaigns and looking for cost-effective opportunities, your team will stay within your limit while using data to fuel your strategy.

Launch your PPC campaign with expert guidance

Once you understand what all PPC services include, it’s time to find a quality provider. Working with an agency like WebFX ensures you get real, data-backed results from every PPC campaign.

We have 150+ Google Ads-certified team members capable of creating, launching, and managing your PPC campaigns. With our help, you can get more back for every dollar you invest and grow your online visibility.

If you want to learn more, check out our PPC services and see our full list of deliverables and results. Then, contact us online for a free quote!