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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

WebFX PPC packages and pricing

We offer several PPC services and plans so that you can find a PPC package that fits within your budget. View our PPC management packages and plans below:

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Lite Plan

$600 / month

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    $100 – $5,000/month ad spend (paid to networks)
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    2,000 keywords
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    Google PPC Network
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    Campaign development, strategy, copywriting, testing
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Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

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    $5,000 – $30,000/month ad spend (paid to networks)
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    10,000 keywords
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    AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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    1 FunnelsFX landing page template (includes setup)
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Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

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    $30,001+/monthly ad spend (paid to networks)
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    10,000 keywords
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    Display ad creative sets
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    15-second CTV commercial


Looking for custom plans and pricing? Get a preview of our PPC packages

You can choose a PPC management package that suits your business’ needs and fits within your marketing budget. When you decide to partner with WebFX, we’ll work closely with you to create a custom PPC campaign to help you achieve your business goals.

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for PPC packages ends here

When your company partners with WebFX, you:

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Get a dedicated marketing team

At WebFX, we are committed to a client-first approach. We take the time to get to know you, your team, and your business so we can understand your needs and goals.

And in the process, we’ll work closely with you to develop revenue-driving PPC campaigns that are designed to help you stand out from your competitors and drive serious results for your business.

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Unlock decades of experience

WebFX is an award-winning PPC agency with more than 28 years of experience developing PPC strategies that drive serious revenue for our clients. Our team of over 500+ experts has the knowledge and experience to create personalized PPC campaigns to boost your brand awareness and conversions.

In our time as a digital marketing agency, we have helped clients in 200+ industries. Not only do we know how to do PPC, we know the different challenges and demands of various markets.

Icon of a bar chart with three vertical bars of varying heights and an upward trending line overlaying them.

Receive a turn-key solution

Not only do we offer top-tier PPC services, but we also offer several digital marketing services to enable you to maximize your online presence.

As a full-service digital marketing agency, we also offer the following digital marketing services:

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Track ongoing analytics

At WebFX, we can create, implement, and track PPC strategies for your business to expand your reach and develop marketing messages that will increase your leads and conversions. Our team is there for you through every step — from researching ad keywords to tracking engagement and other metrics.

Our team uses professional data-tracking tools to measure how well your ads perform over time. From there, we make adjustments as necessary to target your audience and boost your ROI on ad spend.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s pay-per-click packages

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How do PPC packages from WebFX stand out from other agencies?

We’ve taken our time creating PPC packages that stand out from other agencies. From our transparent reporting to our focus on developing custom strategies, our PPC plans are second to none.

Here are a few more reasons why our pay-per-click packages stand out from the crowd:

Learn about digital advertising at WebFX

We use our industry-leading ROI tracking software: MarketingCloudFX

We use our industry-leading ROI tracking software: MarketingCloudFX

When you choose a PPC package from WebFX, you’ll have access to our proprietary marketing software, MarketingCloudFX. MarketingCloudFX enables you to track and measure the success of your PPC campaigns, as well as your other digital marketing strategies, all in one place.

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And that’s not all. With MarketingCloudFX, you can also:

  • Track the sources of leads and phone calls
  • View detailed consumer behavioral data
  • Track the performance of your custom content
  • Measure the success of your website in search engines
  • And so much more!

With MarketingCloudFX, it’s easy to keep up to date with your PPC campaigns and other digital marketing strategies.

We use data to inform our strategies

We use data to inform our strategies

With any of our PPC marketing plans, you know exactly why we create the ads we do.

We use data to inform our PPC strategies, rather than just relying on gut feelings. With data-backed strategies, we can create custom PPC campaigns that will the best results for your business.

That means you won’t have to worry about wasting resources on strategies that aren’t achieving your business goals. As a result, you can rest easy knowing your PPC campaigns are designed to achieve the higher possible ROI for your business.

We focus on driving real results

We focus on driving real results

At WebFX, we measure our success by the results we drive for our clients. We are dedicated to driving serious sales and revenue to help grow your company.

Take a look at some of the real results we have driven for our clients:

  • $6 billion in revenue
  • 14.9 million transactions
  • 24 million leads
  • 7.14 million phone calls

When you partner with WebFX, you’re partnering with a leading PPC agency that is dedicated to your success. We look forward to helping your business grow!

FAQs about PPC packages

Learn more about PPC packages with these FAQs:

What are PPC packages?

PPC packages are collections of PPC services and pricing options offered by PPC agencies. These packages can include several services that can help you achieve different goals.

Many PPC agencies also offer several tiers and options that enable you to customize your pay-per-click package to best suit your goals and needs.

Why should you invest in PPC packages?

Investing in PPC packages from an industry-leading PPC agency can benefit your business in several ways, including:

1. Boost your brand awareness

If you want to increase your brand awareness and recognition, our PPC services and plans are just the answer you’re looking for. In fact, PPC ads can boost your brand awareness by 80%!

With our PPC management packages, we’ll develop an optimal bidding strategy for your PPC campaign. Plus, we’ll optimize your campaign to achieve a high Quality Score and Ad Rank so your ads can appear at the top of the search results.

And in the process, more consumers will see your ads and find your business online, increasing your brand awareness as a result.

2. Increase your conversions

Investing in PPC packages can help you increase your conversion rate and sales. That’s because users who click on PPC ads are 50% more likely to make a purchase than the users who click on organic search results.

Our PPC services will help you optimize your campaigns and ad copy to convert consumers into pay customers to boost your sales and revenue.

3. Reach your ideal consumers

Another excellent benefit of investing in a pay-per-click package is that you can reach your ideal consumers. Reaching the users who are most interested in your products and services is the key to driving more revenue for your business.

With PPC ads, you can target users based on the keywords and phrases they search for online. That means you can reach the consumers who are already actively searching for your products and services on search engines.

At WebFX, we conduct in-depth keyword research to identify the best keywords and phrases that your target audience uses. As a result, we can create a PPC campaign that targets those high-value consumers.

Plus, with PPC ads, you can also target users based on their:

  • Demographics, such as age or gender
  • Interests
  • Purchasing habits
  • Past online activity
  • Hobbies
  • And more!

By investing in a PPC plan for your business, you can create personalized advertisements that will resonate with specific consumers, increasing your conversions and sales in the process.

4. Stand out from your competitors

Staying one step ahead of your competitors is essential if you want to continue to grow your business. So, if you’re looking for a reason to invest in PPC packages, this is a big one.

When you partner with WebFX, we’ll conduct a thorough analysis of your biggest competitors using advanced AI software. We’ll then develop a custom PPC campaign that will help outrank your competitors on search engines.

By keeping a close eye on your competition, we can ensure that your PPC strategies are continuously driving serious results for your business.

How much does a PPC package cost?

PPC packages relate to the average cost of PPC, which is about $100 – $10,000 per month on average in 2024. This cost will also vary depending on the package you choose, your business size, and your needs.

View all deliverables in our PPC packages

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

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