Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Drive Revenue With Data-Fueled PPC Packages
Do you want to increase your conversions and sales, drive more traffic to your website, or both? Whether you want to boost your brand awareness or increase your sales, affordable PPC packages from WebFX can help.
WebFX PPC packages and pricing
We offer several PPC services and plans so that you can find a PPC package that fits within your budget. View our PPC management packages and plans below:
Lite Plan
$600 / month
-
$100 – $5,000/month ad spend (paid to networks) -
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
-
$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
Display ad creative sets
-
15-second CTV commercial
What do our PPC packages include?
From a team of award-winning PPC experts to personalized strategies tailored specifically for your business, our PPC management packages have it all. Learn what you can expect from our PPC marketing packages below.
Deliverables
Deliverables
Here’s an overview of what PPC packages from WebFX include:
- A dedicated (and seasoned) PPC account manager
- A personalized PPC strategy tailored for your business, industry, and goals
- Keyword research
- In-depth competitor ad analysis using advanced artificial intelligence (AI)
- Written ad copy that is tested for peak performance
- Optimized current ad copy, design, and targeting
- Ad bid management that maximizes your return on investment (ROI)
- Frequent campaign monitoring and tracking to ensure performance
- Regular reports to keep you up to date
- And much more!
If you have any questions about what our PPC packages include, give us a call at 888-601-5359 or contact us online.
Tiered PPC packages
Tiered PPC packages
We’ve created tiers of PPC marketing packages to give your company flexible options that fit your needs. We offer three tiers that you can choose from:
- Lite plan: This is our most basic tier for PPC pricing packages. With this tier, you can get started with 2000 keywords, Google PPC Network, and monthly reporting, to name a few features. The lite plan is a great way to ease into PPC or add on to another package.
- Pro plan: Our Pro plan is the most popular, and for good reason. You get the perfect balance of deliverables and more in-depth advertising than you do with the Lite. You can also save on other features that enterprises need more than SMBs. This plan sets you up for PPC success without overwhelming your strategy.
- Enterprise plan: Finally, our Enterprise plan offers the highest number of features, keywords, and ad numbers. This plan is ideal for larger enterprises that need to reach a more encompassing audience to strengthen their bottom line.
Looking to ramp up more than just your PPC approach? Our other digital marketing packages can work with your PPC plan to give you a well-rounded online advertising approach.
And more!
And more!
Learn more about our pay-per-click advertising packages below:
Looking for custom plans and pricing? Get a preview of our PPC packages
You can choose a PPC management package that suits your business’ needs and fits within your marketing budget. When you decide to partner with WebFX, we’ll work closely with you to create a custom PPC campaign to help you achieve your business goals.
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for PPC packages ends here
When your company partners with WebFX, you:
Get a dedicated marketing team
At WebFX, we are committed to a client-first approach. We take the time to get to know you, your team, and your business so we can understand your needs and goals.
And in the process, we’ll work closely with you to develop revenue-driving PPC campaigns that are designed to help you stand out from your competitors and drive serious results for your business.
Unlock decades of experience
WebFX is an award-winning PPC agency with more than 28 years of experience developing PPC strategies that drive serious revenue for our clients. Our team of over 500+ experts has the knowledge and experience to create personalized PPC campaigns to boost your brand awareness and conversions.
In our time as a digital marketing agency, we have helped clients in 200+ industries. Not only do we know how to do PPC, we know the different challenges and demands of various markets.
Receive a turn-key solution
Not only do we offer top-tier PPC services, but we also offer several digital marketing services to enable you to maximize your online presence.
As a full-service digital marketing agency, we also offer the following digital marketing services:
Track ongoing analytics
At WebFX, we can create, implement, and track PPC strategies for your business to expand your reach and develop marketing messages that will increase your leads and conversions. Our team is there for you through every step — from researching ad keywords to tracking engagement and other metrics.
Our team uses professional data-tracking tools to measure how well your ads perform over time. From there, we make adjustments as necessary to target your audience and boost your ROI on ad spend.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click packages
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How do PPC packages from WebFX stand out from other agencies?
We’ve taken our time creating PPC packages that stand out from other agencies. From our transparent reporting to our focus on developing custom strategies, our PPC plans are second to none.
Here are a few more reasons why our pay-per-click packages stand out from the crowd:
- We use our industry-leading ROI tracking software: MarketingCloudFX
- We use data to inform our strategies
- We focus on driving real results
We use our industry-leading ROI tracking software: MarketingCloudFX
We use our industry-leading ROI tracking software: MarketingCloudFX
When you choose a PPC package from WebFX, you’ll have access to our proprietary marketing software, MarketingCloudFX. MarketingCloudFX enables you to track and measure the success of your PPC campaigns, as well as your other digital marketing strategies, all in one place.
And that’s not all. With MarketingCloudFX, you can also:
- Track the sources of leads and phone calls
- View detailed consumer behavioral data
- Track the performance of your custom content
- Measure the success of your website in search engines
- And so much more!
With MarketingCloudFX, it’s easy to keep up to date with your PPC campaigns and other digital marketing strategies.
We use data to inform our strategies
We use data to inform our strategies
With any of our PPC marketing plans, you know exactly why we create the ads we do.
We use data to inform our PPC strategies, rather than just relying on gut feelings. With data-backed strategies, we can create custom PPC campaigns that will the best results for your business.
That means you won’t have to worry about wasting resources on strategies that aren’t achieving your business goals. As a result, you can rest easy knowing your PPC campaigns are designed to achieve the higher possible ROI for your business.
We focus on driving real results
We focus on driving real results
At WebFX, we measure our success by the results we drive for our clients. We are dedicated to driving serious sales and revenue to help grow your company.
Take a look at some of the real results we have driven for our clients:
- $6 billion in revenue
- 14.9 million transactions
- 24 million leads
- 7.14 million phone calls
When you partner with WebFX, you’re partnering with a leading PPC agency that is dedicated to your success. We look forward to helping your business grow!
FAQs about PPC packages
Learn more about PPC packages with these FAQs:
What are PPC packages?
PPC packages are collections of PPC services and pricing options offered by PPC agencies. These packages can include several services that can help you achieve different goals.
Many PPC agencies also offer several tiers and options that enable you to customize your pay-per-click package to best suit your goals and needs.
Why should you invest in PPC packages?
Investing in PPC packages from an industry-leading PPC agency can benefit your business in several ways, including:
1. Boost your brand awareness
If you want to increase your brand awareness and recognition, our PPC services and plans are just the answer you’re looking for. In fact, PPC ads can boost your brand awareness by 80%!
With our PPC management packages, we’ll develop an optimal bidding strategy for your PPC campaign. Plus, we’ll optimize your campaign to achieve a high Quality Score and Ad Rank so your ads can appear at the top of the search results.
And in the process, more consumers will see your ads and find your business online, increasing your brand awareness as a result.
2. Increase your conversions
Investing in PPC packages can help you increase your conversion rate and sales. That’s because users who click on PPC ads are 50% more likely to make a purchase than the users who click on organic search results.
Our PPC services will help you optimize your campaigns and ad copy to convert consumers into pay customers to boost your sales and revenue.
3. Reach your ideal consumers
Another excellent benefit of investing in a pay-per-click package is that you can reach your ideal consumers. Reaching the users who are most interested in your products and services is the key to driving more revenue for your business.
With PPC ads, you can target users based on the keywords and phrases they search for online. That means you can reach the consumers who are already actively searching for your products and services on search engines.
At WebFX, we conduct in-depth keyword research to identify the best keywords and phrases that your target audience uses. As a result, we can create a PPC campaign that targets those high-value consumers.
Plus, with PPC ads, you can also target users based on their:
- Demographics, such as age or gender
- Interests
- Purchasing habits
- Past online activity
- Hobbies
- And more!
By investing in a PPC plan for your business, you can create personalized advertisements that will resonate with specific consumers, increasing your conversions and sales in the process.
4. Stand out from your competitors
Staying one step ahead of your competitors is essential if you want to continue to grow your business. So, if you’re looking for a reason to invest in PPC packages, this is a big one.
When you partner with WebFX, we’ll conduct a thorough analysis of your biggest competitors using advanced AI software. We’ll then develop a custom PPC campaign that will help outrank your competitors on search engines.
By keeping a close eye on your competition, we can ensure that your PPC strategies are continuously driving serious results for your business.
How much does a PPC package cost?
PPC packages relate to the average cost of PPC, which is about $100 – $10,000 per month on average in 2024. This cost will also vary depending on the package you choose, your business size, and your needs.
View all deliverables in our PPC packages
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | $600/month | $600/month | $600/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | $750/month | $750/month | $750/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | $1,200/month | $1,200/month | $1,200/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $900/month | $900/month | $900/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $150/month | $150/month | $150/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $300/month | $300/month | $300/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | $200/month | $200/month | $200/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $300/month | $300/month | $300/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,500/month | $1,500/month | $1,500/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
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