Resource Library for Learning SEO
Predictive SEO
LearnHome Predictive SEO: 4 Best Practices for Doing Predictive Search Predictive SEO can change the direction of your business. Learn how with our four best practices for doing predictive search. View Our SEO Services
What is SEO Used For?
LearnHome How Does SEO Improve your Website? Since the beginning of the Internet, website owners have looked for ways to reach the top of search engine rankings. At the start, this involved adding a bunch of keywords to their copy, […]
Organic Search vs. Paid Search
LearnHome Organic Search vs Paid Search: The Marketer’s Handbook More than 90% of online experiences start with a search engine, resulting in around 3.5 billion daily searches — and that’s only on Google. While every business can agree that search […]
Onsite SEO
LearnHome Onsite SEO: 6 Crucial Components of Onsite SEO Did you know that only 33% of small and medium-sized businesses (SMBs) have optimized websites? View Our SEO Services
How Does Voice Search Affect SEO
Home How Does Voice Search Affect SEO? Devices like Amazon Alexa and Google Home are becoming more common in U.S. households. In addition to Siri, people use these devices to conduct voice searches. As these devices continue to grow in […]
Visual Search
LearnHome 7 Tips for Optimizing Images for Visual Search Google is the top search engine on the web. View Our Digital Services
UX and SEO
LearnHome UX and SEO: 4 UX Tips for Improving Your SEO Did you know that 73% of people expect content to display well regardless of the device they use? This is just one of the many user experience (UX) factors […]
User Generated Content
LearnHome User-Generated Content for SEO: 5 Ways User-Generated Content Impacts SEO Did you know that 88 percent of consumers trust online reviews written by other customers as much as they trust personal recommendations? Online reviews are just one of the […]
Update Your Sites SEO
LearnHome Updating Your SEO for 2023 Search engine optimization (SEO) is not a one-and-done process. Google updates their algorithm often to ensure that users are getting the best content possible, and your competitors are likely making changes to their […]
Types of SEO
Home 4 Types of SEO: Strategies You Need to Know Before Starting Your Campaign Did you know that 93 percent of all online experiences start with a search engine? If you want to attract valuable leads that are interested in […]
Browse resources for learning SEO
Learn SEO by experience level with these resources:
Learn SEO: Beginner
Beginner resources for learning SEO include:
Learn SEO: Intermediate
Intermediate resources for learning SEO include:
- How to Perform an SEO Audit [Video]
- SEO Checker: Get Your SEO Scored
- How to Earn Backlinks for SEO
- How to Improve Your Page Speed for SEO
- How to Master Internal Linking
Learn SEO: Advanced
Advanced resources for learning SEO include:
- Advanced SEO Techniques
- Enterprise SEO Strategies
- SEO Maintenance
- SEO Management
- How to Measure SEO’s ROI
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Start learning SEO
Search engine optimization (SEO) is a daunting task when you don’t know where to begin. Although SEO has many different aspects and is a continuous investment, it can set you up for long-term success online.
Keep reading to learn the basics of SEO and how SEO can improve your search result rankings and online revenue!
What is SEO?
Search engine optimization is the process of optimizing your website to show up in the search results on search engines — ultimately above your competitors — to drive traffic to your website.
SEO focuses on the organic or unpaid search results that display when a user searches a specific term. Learning about SEO will help you create high-quality content, attract backlinks, target relevant keywords, so you can capture revenue from organic traffic.
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Why is SEO important?
There are a number of reasons why SEO is essential for your website and ultimately your business. The most significant and most valuable reason to learn about SEO is because search is often the biggest source of traffic that will come to your website.
In order to rank for certain keywords, you need to learn how to create relevant content around those keywords. With relevant, user-friendly content, your business can rank at the top of search results and drive qualified traffic to your website.
The better the content you put on your website, the higher search engines will rank you. Besides producing great content, however, your business also needs to optimize that content for SEO, like by inserting keywords, maximizing page speed, and more.
How does SEO work?
When you search for something on the Internet, you intend to find the most relevant search result that comes up to answer your question. Google (or any other search engine) will work to bring you the best and most relevant result.
Have you ever wondered how, out of millions of results, the few that come up on that first page of Google often answer your question instantly? Search engines follow specific ranking factors based on some different features and algorithms, including:
Relevancy
If you are searching for baby clothes, you wouldn’t want men’s sneakers to appear in your search results.
That’s why relevance is so important when it comes to SEO.
Google indexes millions of pages to give you the most relevant results and uses keywords to help determine a page’s relevance. Besides relevance, Google also looks at additional factors to decide which page deserves the top spot in search results, like authority.
Authority
Search engines want to know if they can trust the content on your website.
That’s why search engines look at your site’s backlink profile. Your backlink profile, based on the quality of the backlinks, can indicate the trustworthiness of your site. If other trusted websites link to yours, that sends a positive signal to search engines like Google.
Obtaining useful and valuable backlinks is a big step to ensuring your site is authoritative.
Usefulness
It’s great if your content is relevant and authoritative, but is it useful?
If your content isn’t helpful and doesn’t answer a user’s search intent in an organized manner, then Google will not find your website useful, and you will feel the bite with a lower ranking in the search engine results pages.
You could have a page of the most informative information, but hurt its usefulness with its:
- Layout
- Text formatting
- Language
The user experience is a major factor in how Google finds that particular page’s usefulness.
Making an SEO-friendly website that users love will show search engines that you deserve a higher ranking. Ultimately, search engines know which ranking signals to measure and therefore, they will give users what they are engaging with most!
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