This can feel like an overwhelming task, so you may want to enlist the help of a top social media firm to help you create a plan for your business. But how do you know which social media firm will give you the best results?
On this page, we’ll discuss the top eleven traits to look for when choosing a social media marketing company. To see how we can help you create your perfect social media marketing plan, call us today at 888-601-5359 to speak with a strategist.
74% of people use social media when making a purchasing decision
Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.
1. They maintain a presence on social media
This may seem obvious, but it is important to know if a social media firm actively utilizes social media. You want to use a company that practices what they preach.
The best social media firms actively use social media to market their business and connect with clients. You’ll want to look on different platforms to see if they have social media pages and how they use them.
By analyzing a company’s social media pages, you’ll gain insight into their social media marketing strategies. You can see how they market their business, what kind of posts they create, and how they connect with their followers.
You want to look at how active they are on the platform. If they don’t post very often or their last post is months old, they may not be the best fit for you. You want to choose a social media marketing company that practices what they preach.
2. They are creative
Social media requires creativity. You need to create posts that are going to grab people’s attention and get them interested in your business.
This is another instance where you should look at their pages to see how they promote their business. While every business needs a different strategy, it still gives you good insight into how they approach marketing their business.
You can also ask companies what kind of approach they would take with your business. While they may not give all the details, they can give you an evaluation of your business and how they would market it on social media.
It is important that you choose a company that is creative and willing to think outside the box. You don’t want to hire a company that produces the same posts for your business as it does for 100 other businesses. It is best to look for a social media company that will bring creativity and a fresh perspective to your campaign.
3. They keep up with the latest social media trends
Your social media firm should stay in the know about the latest social media trends. Social media is constantly evolving and changing. These platforms add new features, nix others, and change the way their pages operate.
When you are choosing a social media firm, you want to see if they are up to date on trends. You can do this by seeing if they are utilizing any of these trends on their page or posting about them.
You want to partner with a social media firm that keeps up social media trends. If they are up to date on the latest trends, they will utilize that knowledge and apply it to your campaign.
This will help you make the most of your campaign. Companies that stay up on the latest trends will help you maximize your campaign and reach more potential leads.
4. They have strong company values
When you are searching for the right company, you want to look at their values. If you are going to work with a company long-term, you want their value to line up with the values of your business.
If they value taking short cuts to get things done quicker and you value taking your time and working hard, it will be difficult for you to work with that social media company. You need to choose a company that will be easy to work with because you have the same values.
A company’s values tell you a lot about how they will treat you as a client. Do they see you as just another number or do they appreciate your business? You want a company that is going to value your business and put in the effort to help your social media campaign succeed.
Along with great company values, you want to ensure that these values are carried out by the company’s team. This brings us to our next trait.
5. They have a team of experienced professionals
When choosing a social media company, you want to look at their team. After all, the team will develop, create, and implement your social media plan. You want to ensure that you are working with a good team.
An important part of working with a great team is knowing their experience with creating a social media campaign. If you are working with a team that has little experience, you may not see the results you want to see.
It is best to look for a company that has a strong team of professionals. You want to work with a team that has experience creating successful social media campaigns.
These are important things to think about as you choose your social media firm.
Not only do you want to work with a strong team of professionals, but you need to know if they are passionate about their work.
6. They are passionate about their work
You want to choose a company that is passionate about the work they do. A company that is passionate about producing effective social media campaigns will produce better results for your business.
Ideally, the firm you choose should be passionate about social media. A passionate firm utilizes social media, talks positively about the features of it, and is constantly willing to learn new things about social media. When they are passionate, they will create a better campaign to fit your business’ needs. This is because they are striving to deliver the best results for your business.
You want to work with a team that is genuinely interested in social media and loves to keep up with the constant changing trends. When you work with a team that is passionate, it makes your experience better. You will receive a better campaign by working with a passionate team.
You’ll also want to work with a team that is dedicated to your campaign.
A Partner Businesses Trust
Leah Pickard. ABWE
7. They are dedicated to your campaigns
This is a very important part to picking a social media firm. You want to pick a firm that is dedicated to the success of your campaigns.
Do they take the time to get to know your business? Many firms will produce cookie cutter solutions that they use for their other clients. It is important that you work with a company that looks individually at your business and creates a plan that fits.
Are they analyzing your goals and creating a plan to achieve them? When you start a social media campaign, you have a goal in mind. Whether you want to gain more followers or earn more conversions, you are setting a goal you want to achieve.
It is important that your social media firm structures a plan that helps you achieve those goals. If they don’t take your goals into account, they may not be the firm for you.
When you are looking at social media firms, look at how they go about creating a plan for you. See how involved they get with creating your campaign. This will help you figure out which firm is best for your business.
8. They are accessible
One of the most important things you can look for in a social media company is their accessibility. If you are investing money in their services, you want to be able to contact them.
You’ll want to see if the work is done in-house or if the company outsources the work. It is better to choose a company that does the work in-house because they will know what is going on with your campaign and can keep you informed about it. If a company outsources, they may not know what is going on with your campaign or how it is performing.
It is important to see how easy it is to get in contact with them. Do you have a dedicated account representative that you can contact? Do they give you their direct phone number or a general company number?
You want to be able to get into contact with them easily. If you have questions or concerns, you should be able to reach them easily during business hours to address those issues.
Another important aspect of accessibility is their communication. Do they update you on their progress? You want to work with a company that will keep you in the loop about your campaigns progress (after all, you’re investing the money, so you want to know where it goes!)
9. They report results
It is important to keep tabs on your campaign’s progress. An important part of that is how your social media firm measures that success. You want to choose a firm that will show you measurable success.
They should be able to present numbers to you that show how your campaign worked. If you’re going to spend money on a campaign, you want to see the results. Your social media company should be monitoring key metrics to show you results.
10. They offer transparent pricing
This is one of the most important factors to your business. Your budget is an important part of your decision. You want to choose a firm that is going to work with your budget.This is one of the most important factors to your business. Your budget is an important part of your decision. You want to choose a firm that is going to work with your budget.This is one of the most important factors to your business. Your budget is an important part of your decision. You want to choose a firm that is going to work with your budget.
You’ll need to check out their pricing page. The issue, however, is that many companies hide their prices. The reasons are unknown, but it makes it difficult to see which company is best for you.
At WebFX, we offer transparent pricing. We share our prices, so you can make the best decision for your business.
If companies don’t share their prices, the best thing you can do is conduct research. Get an idea of how much it should cost to create a social media campaign for your business. If you must inquire about a business’ prices, you’ll have a good idea of how much it should cost.
11. They have a proven success record
The last important trait you’ll want to look for is proven success. Does the company have evidence of success campaigns they have conducted in the past?
You’ll want to look for a portfolio. This will give you a good idea of the kind of work they do for their clients.
Another important piece of evidence is client testimonials. If a social firm has a lot of positive client reviews, you can expect that they provide exceptional work.
You can also see if the company has won any awards. This is a great indication of their work because other people are recognizing the good work they do and awarding them for it.
Work with one of the top social media firms
It is a daunting task to figure out which social media firm is right for your business. If you want a social firm that is up to date, dedicated, and has a proven track of success, WebFX is a great fit for you. We’re a full-service digital marketing company with experience in creating successful social media campaigns.
To date, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We put our clients’ success first and focus on earning you the best possible results.
If you’re ready to learn more about how our team can create your perfectly customized social media plan, request a free quote online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!