Attract New Clients with Social Media for Cybersecurity Businesses

If you are expanding your marketing to include social media, then you need to know where to put your efforts. While it might seem like a good idea to try everything and see what sticks, this often results in poor outcomes. Each platform requires individual attention and a specific message that will not work with other social media.

On this page, we address what social media platforms to use, and what content to consider, as well as tell you why you’ll want to make it part of your marketing plan.

If you want help with your social media, contact us online or call 888-601-5359 and talk to a strategist about how we can work on your engagement goals together. Improving your social media presence is one way that we can assist you in driving online results and revenue to your business. We can also assist you with your SEO, PPC and web design for your cybersecurity business.

What part of online marketing does social media fall under?

Social media consists of two general categories. There is the paid advertising option, where you can choose to create advertisements or boost your social media to a targeted audience. Then, there is the organic option, where you post on your account for free and tailor your content to get the attention of your target audience.

You don’t have to just pick one option. You can create strategies for both.

Paid advertising for cybersecurity businesses

Paid social media advertising has the benefit of getting results quickly by paying for your ads to appear in users’ newsfeeds. This is beneficial because you can target a specific audience and put your ads before them to nudge them towards conversion.

Platforms like LinkedIn allow you to target specific companies and even individual decision-makers. Depending on your target audience, you can customize your message to a person’s role within their company, such as IT managers, security managers, or other higher-level executives.

X (previously called Twitter) offers broader targeting opportunities, such as their online behavior or interests. Here, you can target individuals that follow technology news or alerts, indicating that this is an industry they are involved in.

Going the organic social media route for cybersecurity companies

An organic social media strategy will allow you to build a strong, authentic online presence without relying on a massive budget. It will also give you an authentic online presence and prove your credibility with an audience that could be researching you.

Cybersecurity social media platforms give you the opportunity to engage with your audience and have a two-way conversation. While it is beneficial for you to use it to grow your audience, it also offers you a unique opportunity to have discussions with them. You can ask for feedback on products or suggestions for improvement. Or, even get statistical information through surveys and questionnaires for your white papers or research articles.

Is there any benefit for cybersecurity companies to do social media?

Many niche industries find they attract a bigger audience and get more brand recognition from doing social media marketing than focusing purely on their website. Here are some other top advantages:

• Standing out from competition: You want to separate yourself from your competitors, and creating a brand that is impactful and talks to your audience will do that. Expanding that voice through social media will help you build your reputation and keep separating yourself from your competitors.
• Brand recognition: Imagine an IT manager has to invest in getting the company a new cybersecurity partner. He will go to Google and do a broad search. But if they know about you from social media, they will just Google your name directly and visit your website to learn more about what you offer.
• Lead generation: Engaging with an audience online will give you further contact with potential audiences. Your sales team can then follow up with this audience through call or email marketing to expand your leads.

Tips for your cybersecurity social media strategy

Social media for cybersecurity requires an in-depth process of researching your target audience, working out timelines, and then creating content calendars while still engaging daily with your audience. Here are a few tips for putting that social media strategy together:

1. Showcase expertise with technical content

Regularly publish white papers and case studies on social platforms like LinkedIn. Focus on real-world applications, such as a successful penetration testing scenario or an incident response strategy. This will offer potential clients valuable insights into why your business works and why they should join you.

X and LinkedIn are also good platforms for alerting about threat or vulnerability reports. This not only demonstrates your expertise but also enables you to become the go-to resource for up-to-date cybersecurity knowledge.

2. Create a connection with your niche audience

Use cybersecurity social media to participate in groups or forums on platforms like LinkedIn or Reddit. You can connect with your target audience by engaging in discussions, answering questions, and sharing your expertise.

Another tip is to partner with a tech influencer with a strong following. Create collaborations to do guest posts or even co-host a webinar. Together, you can enhance your brand’s credibility and attract clients.

3. Simplify topics with visual content

Use visually appealing infographics to explain complex cybersecurity concepts with your cybersecurity social media platforms. You can break down the importance of multifactor authentication or the process of security loT devices. Use interesting facts or statistics to make it engaging and encourage users to share across platforms like Instagram, X, and LinkedIn. This will also expand your audience to non-technical decision-makers needing an understanding of these concepts.

Another way is to use video content that demonstrates your solutions in action. Put together a webinar addressing common industry pain points, such as securing remote work environments. Use platforms like YouTube and link to your LinkedIn platforms to reach technical and executive audiences.

4. Monitor and respond to industry trends

Part of your strategy might be to include time slots for content creators to follow real-time cybersecurity trends and discussions. Look into following relevant hashtags, such as #infosec or #cybersecurity to participate in conversations.

There are also social listening tools that you can use to track mentions of your brand and competitors. You can respond quickly to potential leads and capitalize on emerging trends.

Next steps in your cybersecurity social media strategy

Leveraging social media with a professional can attract more clients to your business. With our 29 years of experience, we can help you increase subscriptions using both organic and paid advertising.

Partner with WebFX for your social media for cybersecurity by contacting us online or giving us a call on 888-601-5359 to talk to a strategist!

We Drive Results for Tech Companies

• 360+ tech industry experts
• 24 million leads generated for clients

Get a Proposal