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8 Tips to Improve Your YouTube SEO Ranking

With 63% of all Internet users regularly watching YouTube, video marketing is an important element to integrate into your digital marketing plan. Many businesses create videos and upload them to this popular platform. With an abundance of businesses uploading videos, YouTube search engine optimization (SEO) is imperative to help your videos succeed.

The second largest search engine on the Internet is YouTube. When you try to rank on search engines like Google, you use SEO. You want to do the same thing when you are trying to rank on YouTube.

So, how you can improve your YouTube SEO ranking?

On this page, we’ll provide you with eight tips to help you improve your YouTube SEO ranking for your videos. If you need help optimizing your videos, call us today at 888-601-5359 to speak with a strategist!

1. Conduct keyword research

Google and YouTube rank their videos differently. You may think a top video result on Google is a top YouTube result, but the numbers often don’t match.

Google bases their algorithm on ranking sites that will answer a person’s query best. They want to provide answers for users quickly and efficiently.

With YouTube, the focus is on watching videos. When someone searches for a video on their platform, they know the user wants to watch the whole video. They know users will sit back and watch the video, so they rank it on videos that will provide the best explanation.

YouTube also focuses on relevant videos. If you watch one video, you’ll see a side panel of videos that are related to the one you watched. It’s meant to keep users engaged and moving from one video to the next.

Knowing this, you can see how important it is to rank for the right keywords. You want to appear in search results that will get users to find your video

Keyword research is an important part of SEO. It helps you figure out the right keywords for your campaign. When you optimize your videos for SEO, you want to conduct keyword research to find the right keywords.

You can use any number of keyword research tools to generate a list of keyword ideas. You’ll want to focus on long tail keywords, which contain three or more words in them. These keywords are better than short tail keywords, which only contain one or two words.

Short tail keywords will have a great deal of competition on YouTube, just like they do on Google. Let’s say you want to learn how to make banana nut bread. So, using a short tail keyword, you type in bread.

An example of a search result for short-tail keywords on YouTube

 

This generates results with over 9 million videos. If you tried to rank for that keyword, your video would get lost in the sea of 9 million other videos about bread! Not to mention, “bread” is a generic term that doesn’t specify what a user wants.

Now, if you used a long tail keyword, you’d see better results. When you type in “How to make banana nut bread,” the results drop to 200,000 videos.

An example of a search result for long-tail keywords on YouTube

 

It’s much easier to try to boost your ranking when there are 200,000 videos, as opposed to 9 million videos. Long tail keywords deliver better results and drive more interested leads to your YouTube video.

If you are struggling to figure out the right long tail keywords for your campaign, try using YouTube search suggestion feature. If you typed in “Banana nut bread” into the search bar, you'd see a list of search topics.

An example of the search suggestion feature on YouTube

 

These are all topics that people are already searching, so you know they have the possibility of generating leads for your business. You can use this search suggestion feature to help you figure the right long tail keywords for your campaign.

By focusing on long tail keywords, you will generate better results for your YouTube SEO ranking.

2. Optimize your videos for keywords

When you want to rank for certain keywords on Google, you integrate them into your site. The same practice is used for YouTube SEO. If you want to see the best results with your campaign, you need to integrate keywords when you upload videos to YouTube.

There are various places you can use the keyword to help your video rank. The first place is the title of your video. If you want to rank for a certain topic, you need to use the keyword in the title of your video.

Another place is the video description. This is where users find information about the context of the video. You want to integrate the keyword into your description text to help your video rank better.

If you want to avoid keyword stuffing, you should only integrate the keyword a handful of time. YouTube descriptions tend to be short, so using the keyword too often will result in keyword stuffing. You can avoid this by only using the keyword 1-4 times in your description.

When you integrate keywords, you’ll also want to make sure that you have video tags related to the keyword. You’ll want to have a tag for the original keyword, as well as any variations of your keyword. This ensures that your video appears in related searches, too.

Lastly, you want to say the keyword in your video. YouTube transcribes your video when you post it. They look out for keywords that explain the context of your video.

If they hear you using a certain keyword, they will understand your video is about a certain topic. This will help your video rank better in the search results. You can help your video perform better by optimizing it for your keywords.

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3. Get your video to rank in Google

Have you ever conducted a search on Google and gotten YouTube videos in the results? YouTube videos are starting to become a viable answer to Google search queries. It is important that you try to get your videos to rank in Google.

If your videos don’t appear in Google, you are only driving in organic traffic from YouTube. By optimizing your videos for Google, you can obtain valuable traffic through both platforms. You will obtain more traffic for your videos, which can help you gain more viewers and subscribers.

So, how do you get your video to rank in Google?

Google is very particular about the types of videos that appear in their search results. You won’t see videos in every Google search query. Google namely includes videos in the search results that are how-tos, reviews, or tutorials.

You can see if your keywords generate videos by typing it into Google. If other videos appear, you have a good chance of trying to rank in the Google search results.

4. Make your videos interesting

Audience retention is the most important part of videos. You need to keep your audience engaged in your videos and watching them for as long as possible. YouTube bases a good chunk of their rankings on the audience retention length.

Like Google, YouTube wants to promote videos that are interesting to users. If people are spending a long time watching your videos, they will assume it is helpful to your audience. They will rank your videos higher, so more people can find them.

You need to create interesting videos, so you can keep your audience engaged. The goal is to get your audience to watch your videos as long as possible (if not to the end). This will help you build up your retention rate.

If your videos are interesting, you will evoke conversation. You’ll entice people to comment on your videos and leave feedback about it. Commenting boosts your ranking, too, so you’ll want to create engaging videos that get your audience involved.

5. Customize your thumbnails

Your video’s thumbnail is like the cover of a book. People will judge your video by the thumbnail. You need to create a thumbnail that entices your audience to click on your video.

If you want to see the best results, you should create a custom thumbnail. Many businesses make their thumbnail from a portion of their YouTube video. This doesn’t help you garner interest in your videos.

An example of video thumbnails on YouTube

 

By creating a custom thumbnail, you have control over capturing your audience’s attention. You can create a thumbnail that will get them interested in your video and entice them to watch it. It will help your video perform better and earn more views, which will improve your YouTube SEO ranking.

6. Use strong calls to action (CTAs)

When you create your videos, you need to provide a call to action (CTA) in them. A CTA is important because it tells viewers what you want them to do next.

After viewers watch your video, you want them to subscribe to your channel. They may not know how to subscribe or may not be thinking about it. That is why it is important to integrate a CTA into the end of your video.

When you earn subscribers after people watch your video, it boosts your videos ranking. It’s a great way to improve your YouTube SEO.

7. Promote your videos

If you want your videos to be successful, you need to promote them. People will come across your videos on YouTube and through certain Google searches, but you need to generate traffic other ways.

You can promote your videos in different ways. One way to promote your videos is by searching on Q&A sites. People often use these sites to ask questions about topics or ideas that don’t understand.

This is an opportunity for you to answer their questions and promote your videos. You can share your knowledge and encourage these people to check out your videos for further understanding. It’s a great way to generate more traffic on your videos.

An example of sharing a video on Facebook

 

You can also add videos to your emails. You don’t need to make them the star of your email, but you can add a link to your video somewhere in your email. If people read your emails thoroughly, they’ll check out the link to your videos.

A great place to share videos is social media. These platforms are great for posting and sharing videos. You can garner more views and followers by sharing these videos with your social media followers.

It’s also best practice to embed videos into your site and your blog. This helps you drive traffic from your site to your YouTube page. So, if you want to help your videos perform better, you’ll want to promote them.

8. Be consistent

If you want to improve your YouTube SEO, you need to be consistent with posting your videos. You want to keep your subscribers interested and engaged with your videos.

Consistency is important because it builds loyalty with your audience. You will keep them interested and coming back to watch your videos. You need to be consistent, so your audience knows when you will publish new videos.

You’ll want to stick to posting the same time each day, week, or month. If you decide to post videos every Wednesday at 9 a.m., you need to stick to that schedule. It will help build a routine for your audience and they will know when to expect videos.

By being consistent, you will improve your YouTube SEO and keep your audience engaged. It’s a great way to build up your list of subscribers and keep your subscribers coming back to watch your videos.

WebFX is a top YouTube SEO company

If you’re going to put in the time and effort to create videos for your audience, you want to make sure they are optimized to reach as many people as possible. You need to take the necessary steps to improve your YouTube SEO ranking for your videos. At WebFX, we know how to improve your video’s ranking to help you reach more viewers.

We’re a full-service digital marketing company that specializes in YouTube SEO. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team will help you create and optimize videos that perform better for your business.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting our clients’ success first before anything else.

Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top YouTube SEO company like WebFX!

Get started today

If you’re ready to start earning more viewers, subscribers, and conversions through YouTube SEO, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.