7 Effective B2C Marketing Strategies for SMBs

A business-to-consumer (B2C) marketer’s job is becoming more challenging. With attention spans getting shorter and other B2C companies competing with you to get noticed, you must come up with ways to stand out.

If you’re looking for B2C marketing strategy examples to get ahead of your competitors, you’ve come to the right place. This blog post will go through these topics:

• What is B2C marketing?
• 7 B2C marketing strategies for SMBs

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What is B2C marketing?

B2C marketing or consumer marketing involves promoting a product or service to individual consumers for personal use. Using B2C marketing strategies helps increase brand awareness and boost revenue for your business.

Here are some of the B2C marketing channels that you can use:

• Your website
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Social media
• Email marketing

7 B2C marketing strategies for SMBs

Here are some B2C marketing strategies you can adopt to grow your business:

1. Use a brand voice that appeals to your customers
2. Provide useful information through content marketing
3. Engage with your customers on social media
4. Align your SEO strategy with your audience’s search intent
5. Use personalization
6. Employ mobile-first marketing
7. Implement remarketing tactics

Let’s go through each one:

1. Use a brand voice that appeals to your customers

Craft marketing messages that your customers and prospects can easily understand and connect with. Use relatable language and figures of speech that your audience grasps.

Make sure your brand voice is consistent across your different platforms, whether it’s content for your website or social media platforms. And don’t forget to engage with prospects on these platforms, so they feel more connected to your brand!

2. Provide useful information through content marketing

Did you know that 60% of users say that company-created content improves their product decision? A solid content marketing strategy can help your B2C business reach new prospects, nurture leads, and foster loyalty among your customers.

Use the content types that appeal to your audience. Explore using any of the following:

• Blogging
• Infographics
• Podcasting
• Short-form or long-form videos
• Video tutorials

Make sure the content you share is relevant and useful for your customers in different stages of the buyers’ journey. For example, let’s say you’re in the business of pet products. You can create a video about indoor activities you can do with your dog during winter.

The video can feature some of your products, but the highlight of the content is the activities that dog owners can do with their dogs when it’s too cold to go out for a walk. This type of content is relevant when shared at the right time and is useful for your customers. It also addresses a customer’s need of making their dogs healthy and happy!

3. Engage with your customers on social media

Many brands use social media to reach their audience through an organic social media strategy, paid advertising strategy, or both.

Use organic social media to nurture your connections with your customers and prospects. Plan your organic posts monthly with a content calendar, and make sure you engage with your followers. Take time to respond to comments and answer any questions when prospects leave you a message.

In addition to an organic strategy, you can leverage paid social media to target new users and nudge them to become leads.

4. Align your SEO strategy with your prospects’ search intent

One of the most important steps in your SEO strategy is keyword research. To make sure you address your customer’s needs, your keyword research should consider users’ search intent.

Search intent is the reason behind a user’s search inquiry. For example, when an Internet user searches for “best dog food for a six-month-old puppy,” they are in the initial stages of their product research. Whereas when a user searches “brand x dog food deals near me,” the intent to purchase is high.

Align your SEO strategy with your customers’ search intent, so you address their needs and offer solutions to their pain points.

5. Use personalization

With 78% of US Internet users claiming that personalization increases their purchase intent, it’s one of the best B2C marketing strategies that can help you stand out from the competition.

For example, let’s say you’re in the retail industry selling women’s apparel. You can reach out to your newsletter subscribers with customized emails based on their interests with the help of email tools like EmailMarketingFX.

Send the latest special offers on your midi skirts to subscribers who previously purchased midi skirts. You can even personalize your greeting and address your customers by their first name!

6. Employ mobile-first marketing

Do you use your mobile phone when you do an initial search of, say, where to eat lunch when you’re new in a city? If you do, you are not alone. As much as 52% of all website traffic is generated from a mobile phone, and 61 percent of consumers say they are more likely to buy from mobile-friendly sites.

It’s a good idea for B2C marketers to implement mobile-first marketing strategies to reach customers in different stages of the funnel — from when they’re doing their initial product research to when they’re ready to purchase.

Here are some mobile-first marketing ideas:

• Make your website and landing pages mobile-friendly with responsive design
• Send mobile-friendly emails to your newsletter subscribers
• Create social media posts and ads that are optimized for mobile viewing
• Send SMS messages to reach mobile users
• Run in-app ads
• Use QR codes

7. Implement remarketing tactics

Did you know that a single remarketing campaign can lead up to a 161% increase in conversion rate? Give customers a gentle nudge by implementing remarketing strategies.

Remarketing is a business strategy that involves reminding people who have previously engaged with your business about your products or services. You can remarket to these users through different B2C marketing channels:

• Display ads: These are ads that appear on third-party websites. Did a user view one of your product pages? You can retarget users who visited your product pages with display ads communicating your product’s features to remind users about their interest in it.
• Email marketing: Did a user add an item to their cart without checking out? Reach out to them through cart abandonment emails, and remind them about their pending purchase.
• Social media ads: Facebook lets you create custom audiences of your existing customers or warm leads. You can create remarketing campaigns targeting your warm leads with varying ad sets appealing to different personas.

Inspired by some of these B2C marketing strategy examples?

If your team needs help with planning and executing B2C marketing strategies, WebFX is happy to help. Our team has generated over $6 billion in revenue for our clients. Our team can help you achieve the results you desire.

Contact us online or call us at 888-601-5359 to speak with a strategist about our B2C digital marketing services!