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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
ai-robot
SEO
Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
9 min read
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
SEO
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
8 min read
Ads on ChatGPT? A Primer for Marketers
Marketing
Ads on ChatGPT? A Primer for Marketers
6 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
8 min read

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The Evolution of AI: From DaVinci to Aliens to SEO
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What is OmniSEO™? A Modern SEO Strategy for the Age of AI and Social Search
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Revenue Marketing 101
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Need Ideas for Best Places to Advertise Your Business Online?
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Top 5 SEO Best Practices for Carpet Cleaning Companies
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Lead the Charge: Proven Ways To Get More Commercial Electrician Leads
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Is HomeAdvisor Worth It for Contractors?
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5 Pro Tips for Getting the Most From SEO for Home Services
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8 SEO Tips for Your Moving Company to Lift Your Rank in SERPs
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Learn how to grow website traffic

The Rise of Command-Style Search Queries
SEO
The Rise of Command-Style Search Queries
4 min read
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SEO
AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
SEO
Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
18 min read
ChatGPT Vs. Google
SEO
When To Use ChatGPT vs. Google for Online Searches
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Learn how to grow your brand

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The 22 Best Generative AI Tools for SMBs to Stay Competitive in 2025
30 min read
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Marketing
The Citation-Conversion Balance: Redesign Your Landing Pages for AI Discovery and Conversion
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30+ AI Visibility Tools That Track Your Brand in ChatGPT and LLMs
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Marketing
8 Amazon Storefront Examples to Inspire Your Online Store
14 min read

Discover marketing insights specific to your industry

Home Services Search Patterns 2025: What’s Changed & Why It Matters
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Home Services Search Patterns 2025: What’s Changed & Why It Matters
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AI for Home Services: How You Can Start Using It to Get Ahead
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Industrial
15 Revenue-Driving Marketing Ideas for Industrial Companies
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Land More Jobs With This Guide to Digital Marketing for HVAC
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A Comparison of Self-Serve vs. Managed Programmatic Services
PPC
A Comparison of Self-Serve vs. Managed Programmatic Services
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PPC
10 AI-Generated Ad Examples That’ll Blow Your Mind (And Inspire Your Next Campaign)
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Grok Gets Ads: Inside X’s Entrance Into AI Search Advertising
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The Paid Social Tune Up: Your Ultimate 10-Step Social Media Ad Audit to Maximize Performance
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WebFX News

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