Top 130+ Mind-Blowing OTT Statistics You Need to Know in 2024

Over-the-top (OTT) platforms have become one of the most popular ways to watch your favorite TV shows and movies.

If you’re wondering whether investing in OTT ads could help you sell more products or gain new clients, you’ve come to the right place.

We’ve compiled the ultimate list of the top OTT statistics for 2024 to show how powerful this advertising strategy is for your business.

On this page, we’ll explore:

• OTT market trend statistics
• OTT platform statistics
• OTT user statistics
• OTT advertising statistics

So, keep reading to find out!

And don’t forget to sign up for our newsletter, Revenue Weekly, for even more OTT and digital advertising tips from our award-winning experts!

OTT statistics: OTT market trends

Do you want the inside scoop on the latest OTT market trends? Check out these noteworthy OTT statistics of 2024:

1. OTT revenue is expected to surpass $476 billion by 2027 (Source)
2. OTT revenue from video advertising, or advertising video-on-demand (AVOD), services is expected to surpass $318 billion by 2027 (Source)
3. OTT revenue from subscription streaming platforms or subscription video-on-demand (SVOD) is expected to surpass $139 billion by 2027 (Source)
4. OTT revenue from pay-per-view, or transactional video-on-demand (TVOD), is expected to surpass $12 billion by 2027 (Source)
5. OTT revenue from video downloads is expected to surpass $5 billion by 2027 (Source)
6. Revenue from OTT is expected to surpass $275 billion by the end of 2022 (Source)
7. The largest segment of OTT is AVOD, with a market volume of $180 billion in 2022 (Source)
8. $119 million is the amount of OTT revenue generated in the U.S. (Source)
9. $200 is the average amount of revenue per user from SVOD (Source)
10. 52% of total OTT revenue comes from AVOD (Source)
11. 52% is how much the OTT SVOD market is expected to grow by 2025 (Source)
12. 40% of total OTT revenue comes from SVOD (Source)
13. 5% of total OTT revenue comes from pay-per-view, also known as transactional video-on-demand (TVOD) (Source)
14. 3% of total OTT revenue comes from video downloads (Source)

OTT statistics: Platforms

With over 300 OTT platforms in the U.S. alone to watch content and advertise products or services, you might wonder which platforms are the most popular.

If that’s the case, we’ve compiled a list of mind-blowing OTT platform statistics just for you. Check out the top OTT statistics for 2024 broken down by platform below:

• Netflix
• Amazon Prime Video
• YouTube
• TikTok
• Hulu
• HBO Max
• Disney+

Netflix

Netflix is one of the most popular OTT platforms in the world. View these noteworthy Netflix statistics to learn more about this platform’s power in the OTT market:

15. OTT SVOD worldwide revenue from Netflix is expected to surpass $67 billion by 2026 (Source)
16. Netflix has the best selection of original content according to U.S. adults (Source)
17. 221 million is the number of active subscribers worldwide on Netflix, making it the biggest OTT provider in the world (Source)
18. 75 million is the number of active subscribers on Netflix that are in the U.S. and Canada (Source)
19. 80% of Netflix users stream content on a TV (Source)
20. Netflix users watch an average of 3.2 hours of content each day (Source)
21. 70% of total adult OTT SVOD viewing time is spent on Netflix (Source)
22. 52% of Netflix users are female (Source)
23. 48% of Netflix users are male (Source)
24. 47% of Americans prefer Netflix over any other streaming platform (Source)
25. 35% of Gen Z teenagers watch content on Netflix daily (Source)
26. 33% of Netflix users are Millennials (Source)
27. 26% of Netflix users are Gen X (Source)
28. 23% of U.S. adults watch Netflix on a daily basis (Source)
29. 22% of Netflix users are over the age of 65 (Source)
30. 18% of Netflix users are Gen Z (Source)

Amazon Prime Video

No list of the top OTT statistics for 2024 would be complete without exploring the OTT streaming giant, Amazon Prime Video.

Amazon Prime Video is the second largest OTT streaming platform. Learn more about it by checking out these powerful Amazon Prime Video statistics:

31. Amazon Prime Video has the second-best selection of original content, ahead of HBO Max and Hulu, according to U.S. adults (Source)
32. Movies are the most popular content type on Amazon Prime Video (Source)
33. 200 million is the number of active subscribers worldwide on Amazon Prime Video (Source)
34. 66% of people from the U.S. aged 35 to 44 years old currently subscribe to Amazon Prime Video (Source)
35. 56% of people from the U.S. aged 18 to 34 years old currently subscribe to Amazon Prime Video (Source)
36. 53% of Amazon Prime Video users are female (Source)
37. 47% of Amazon Prime Video users are male (Source)
38. 33% of total adult OTT SVOD viewing time is spent on Amazon Prime Video (Source)
39. 31% of Amazon Prime Video users are Millennials (Source)
40. 29% of Amazon Prime Video users are over the age of 65 (Source)
41. 28% of Amazon Prime Video users are Gen X (Source)
42. 12% of Amazon Prime Video users are Gen Z (Source)
43. 3% of Gen Z teenagers watch content on Amazon Prime Video daily (Source)

YouTube

YouTube provides endless hours of free and paid video content for users. See how popular this streaming provider is by viewing these amazing YouTube statistics:

44. 2 billion is the number of active users worldwide on YouTube (Source)
45. 240 million is the number of active users in the U.S. on YouTube (Source)
46. 694 hours of video is streamed on YouTube every minute (Source)
47. 56 minutes is the amount of time each day users under the age of 18 spend on YouTube (Source)
48. YouTube is the second most popular mobile video app in the U.S. for users under 18 (Source)
49. 95% of millennials aged 18 to 29 use YouTube (Source)
50. 91% of U.S. adults aged 30 to 49 use YouTube (Source)
51. 83% of total adult OTT AVOD viewing time is spent on YouTube (Source)
52. 81% of U.S. adults say they use YouTube (Source)
53. 62% of Gen Zers use YouTube daily (Source)
54. 49% of U.S. adults aged 65 and over use YouTube (Source)
55. 37% of Millennials aged 18 to 34 binge-watch YouTube daily (Source)
56. 37% of Gen Z teens watch content on YouTube daily (Source)
57. 12% of total active users on YouTube are men between the ages of 25 and 34 years old (Source)
58. 9% of total active users on YouTube are women between the ages of 35 and 44 years old (Source)

TikTok

TikTok is well known for its popular videos that provide endless hours of entertainment for users. It’s also one of the best OTT platforms to advertise your products or services.

Learn why with these impressive TikTok statistics:

59. TikTok is the most popular mobile video app in the U.S for users under 18 (Source)
60. 3 billion people have downloaded TikTok globally (Source)
61. 167 million TikTok videos are watched in one minute (Source)
62. 138 million is how many monthly active TikTok users are in the U.S. (Source)
63. 91 minutes is the amount of time each day users under the age of 18 spend on TikTok (Source)
64. 8 new users join TikTok every second (Source)
65. 61% of TikTok users are female (Source)
66. 50% of U.S. adults can be reached by a TikTok ad (Source)
67. 43% of TikTok users are between the ages of 18 and 24 (Source)
68. 39% of TikTok users are male (Source)
69. 37% of users discover products and services on TikTok (Source)
70. 36% of TikTok users are between the ages of 35 and 54 (Source)
71. 32% of TikTok users are between the ages of 25 and 34 (Source)
72. 24% of marketers say that TikTok is effective for reaching business goals (Source)
73. 18% is how many Internet users a TikTok ad can reach (Source)
74. 3% of TikTok users are over the age of 55 (Source)

Hulu

Hulu offers ad-free subscriptions and lower-cost subscriptions with ads, which is why it’s one of the most popular OTT streaming platforms today.

Check out these noteworthy Hulu statistics below:

75. $1.6 million is the value of Hulu’s ad revenue (Source)
76. 45 million is the number of active Hulu subscribers in the U.S. (Source)
77. 62% of people watch Hulu with ads (Source)
78. 54% of Hulu’s subscribers are Gen Z and Millennials (Source)
79. 52% of Hulu users are female (Source)
80. 50% of Hulu users earn less than $50,000 per year (Source)
81. 48% of Hulu users are male (Source)
82. 37% of Hulu users are Millennials (Source)
83. 27% of Hulu users are Gen X (Source)
84. 19% of Hulu users are over the age of 65 (Source)
85. 23% of total adult OTT AVOD viewing time is spent on Hulu (Source)
86. 21% of total adult OTT SVOD viewing time is spent on Hulu Plus (Source)
87. 17% of Hulu users are Gen Z (Source)
88. 7% of Gen Z teens watch content on Hulu daily (Source)

HBO Max

HBO Max offers a wide range of TV shows and movies for users to stream on their TV, mobile phone, and more.

Learn more about this power-house OTT platform by checking out these noteworthy HBO Max statistics:

89. HBO subscription revenue reached $4 billion in 2022 (Source)
90. HBO Max in-app purchases generated $48 million in 2022 (Source)
91. 100 million is the expected number of active HBO Max subscribers by the year 2023 (Source)
92. 76 million is the number of active HBO Max subscribers worldwide (Source)
93. 47 million is the number of active HBO Max subscribers in the U.S. (Source)
94. 13 million is the number of HBO Max app downloads worldwide in 2022 (Source)
95. 61% of HBO Max users are male (Source)
96. 40% of HBO Max users are Millennials (Source)
97. 39% of HBO Max users are female (Source)
98. 27% of HBO Max users are Gen X (Source)
99. 20% of HBO Max users are over the age of 65 (Source)
100. 13% of HBO Max users are Gen Z (Source)

Disney+

Disney+ is a relatively new streaming platform in the OTT market and it’s growing rapidly. View our favorite noteworthy Disney+ statistics below:

101. $4.2 billion is the amount of revenue Disney+ generated in 2021 (Source)
102. In its first year, the Disney+ app was downloaded 100 million times and 10 million times in 2020 (Source)
103. 137 million is the number of active subscribers worldwide on Disney+ (Source)
104. 31 is the amount of hours U.S. adults watch Disney+ a week (Source)
105. 52% of Disney+ users are male (Source)
106. 50% of U.S. households with a Disney+ subscription don’t have children (Source)
107. 48% of Disney+ users are female (Source)
108. 42% of Disney+ users are Millennials (Source)
109. 23% of Disney+ users are Gen X (Source)
110. 22% of Disney+ users are Gen Z (Source)
111. 18% of total OTT SVOD subscriptions in the U.S. are from Disney+ (Source)
112. 13% of Disney+ users are over the age of 65 (Source)

OTT statistics: User behavior

Want the inside scoop on OTT subscriber growth and user behavior? We’ve got you covered.

View the OTT user statistics below:

OTT subscriber growth

See the expected growth of OTT subscribers worldwide with these mind-blowing OTT stats for 2024:

113. The number of active OTT AVOD users is expected to surpass 3.5 million by 2027 (Source)
114. The number of active OTT SVOD users is expected to surpass 1.6 million by 2027 (Source)
115. The number of active OTT TVOD users is expected to surpass 861 million by 2027 (Source)
116. The number of active OTT video download users is expected to reach 761 million by 2027 (Source)

User behavior

No list of OTT statistics for 2024 would be complete without analyzing user behavior across various streaming platforms.

See how users interact and use video streaming platforms and services with these handy stats:

117. 38 hours is the average amount of video content consumed each month by the average adult (Source)
118. 88% of U.S. adults watch content on OTT SVOD platforms (Source)
119. 85% of U.S. millennials subscribe to at least one OTT video service (Source)
120. 82% of U.S. adults watch content on OTT AVOD platforms (Source)
121. 73% of Gen Zers watch OTT video content on their smartphones (Source)
122. 70% of Gen Zers watch more than three hours of mobile OTT video content a day (Source)
123. 66% of U.S. consumers’ total OTT viewing time is spent on SVOD platforms (Source)
124. 42% is how total much main screen TV time U.S. consumers spend viewing OTT platforms (Source)
125. 36% of adults from the baby boomer generation say that they don’t watch any streaming services (Source)
126. 34% of U.S. adults regularly watch OTT TVOD services (Source)
127. 33% of Gen Zers say that they don’t watch live or cable TV (Source)
128. 30% of U.S. consumers’ total OTT viewing time is spent on AVOD platforms (Source)
129. 5% of U.S. consumers’ total OTT viewing time is spent on TVOD platforms (Source)

OTT advertising statistics

More households are cutting the cord from cable and switching to OTT streaming platforms to watch their favorite TV shows and movies.

That means advertising on OTT platforms is one of the best ways to promote your products or services while your target audience watches video content.

Learn more about the benefits of OTT ads by checking out these mind-blowing OTT advertising statistics below:

130. OTT video advertising is expected to reach $119 billion in revenue in 2023 (Source)
131. The average revenue per user for OTT video advertising is expected to reach $52.25 by 2025 (Source)
132. 207% is how much programmatic ad impressions increased on connected TVs in the U.S. in 2021 (Source)
133. 72% of OTT viewers can remember a specific ad they saw while watching content (Source)
134. 66% of people who watch OTT video content discovered a new product or service (Source)
135. 65% of OTT viewers look up product information on a second screen while watching their video content (Source)
136. 57% of U.S. adults prefer low-cost or free OTT streaming platforms with ads (Source)
137. 43% of Americans say that they are okay with watching advertisements in exchange for free content (Source)
138. 40% of OTT viewers pause their video content to research or purchase the product or service that was advertised to them (Source)
139. 25% of OTT viewers are happy to watch up to 10 minutes of advertisements if they don’t have to pay for their video content (Source)
140. 24% is the amount your social media engagement can increase by advertising on OTT platforms (Source)

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

Send Me a Proposal

Inspired by these OTT advertising statistics?

Do you want to implement an effective OTT ad campaign after reading those impressive OTT advertising statistics? Are you struggling to find the time to manage your campaign or don’t see the results you hoped?

WebFX can help!

Our digital advertising experts have more than 28 years of experience crafting revenue-driving ad campaigns. In fact, in the past five years alone, we’ve driven more than $10 billion in revenue and 24 million leads for clients.

Are you ready to reach your business goals? Chat with one of our strategists today by calling 888-601-5359 or contact us online to learn more about our OTT advertising services! We can’t wait to hear from you!