Looking for some relevant YouTube marketing statistics for 2022? Look no further than this blog post! YouTube is both a social media platform and a search engine, meaning you can directly engage with your audience and create content that’s there when they’re looking for it.
Without further ado, here are 80+ awesome YouTube marketing statistics you need to know.
6 general YouTube stats
1. Over two billion people log in to YouTube every month. (YouTube)
While your business’s channel probably won’t get two billion views (at least not immediately), you can capitalize on a large enough audience through YouTube optimization. With YouTube optimization, you research topics, keywords, and create videos aimed at reaching people in YouTube’s search algorithm.
2. 81% of U.S. adults say they use YouTube. (Pew Research Center)
Facebook follows behind with 69% of U.S.
3. People watch one billion hours of content on YouTube each day. (YouTube)
4. YouTube creators upload over 500 hours of content each minute. (YouTube)
If you aren’t on YouTube yet, what are you waiting for?
5. Mobile devices account for over 70% of YouTube watch time. (YouTube)
When creating your videos, keep mobile viewers in mind. A smaller screen means small visual assets (like text) will be hard to see in your video.
6. YouTube is the #2 site on the web for global Internet engagement. (Alexa)
At the time of writing this blog post, people spend an average of just over 19 minutes on YouTube.
More general YouTube statistics
- YouTube is the world’s second most popular website as measured by traffic. (Source)
- YouTube is the world’s second-largest search engine. (Source)
- YouTube’s search engine is twice as popular as Bing. (Source)
- 55% of all Google search results contain at least one video. (Source)
- YouTube became Google’s second-largest acquisition in 2006 when the tech giant bought the video content platform for $1.65 billion. (Source)
- On average, visitors spend 19 minutes per day on YouTube. (Source)
- The global live streaming market is projected to reach a market size of over $534 billion by 2030. (Source)
- YouTube launched YouTube Shorts globally in July 2021 and crossed the 15 billion daily average views benchmark in the same month. (Source)
- More than half of YouTube users watched videos on connected TV (CTV) devices in 2020. (Source)
- YouTube had 1 billion monthly active users by March 2013. (Source)
- Users stream 694,000 hours of video on YouTube every minute. (Source)
- Users upload 500 hours of video content to YouTube every minute. (Source)
- Users perform roughly three billion searches a month on YouTube. (Source)
5 semi-random YouTube video statistics
20. The first video uploaded to YouTube, called “Me at the zoo,” has over 160 million views. (YouTube)
In addition to its view count, the video has around 7.9 million thumbs up, and 189,000 thumbs down.
21. Seven out of 10 mobile viewers default to horizontal viewing on YouTube. (Think with Google)
You can check what percentage of your YouTube viewers use mobile devices with YouTube Analytics.
22. The top genres on YouTube are: Entertainment, Kids’ Entertainment & Animation, and Music & Dance. (Forbes)
Entertainment is also the top genre for videos on Facebook. When making your own videos, keep in mind that you should be entertaining your audience.
23. “Hey guys” is the top greeting used in YouTube vlog videos from 2020. (YouTube)
The phrase held 36% of the share of the top five vlog greetings. “What’s up” holds the title of second most popular greeting, taking up 20% of intro usage in vlogs, followed by “Good morning,” “Hi guys,” and “All right.”
24. Videos using some form of “beginner” in the title grew 50% in average daily views. (Think with Google)
The increase took place from March 15 to July 5 in 2020.
More semi-random YouTube stats
- 20% of the top 100 YouTube searches in the U.S. are related to music. (Source)
- Over 68% of first-page YouTube video results are of HD quality. (Source)
- YouTube Gaming — a separate YouTube page focus on games and gamers — launched in 2015. (Source)
- 95% of the most-watched videos on YouTube are music videos. (Source)
- 200 million people watch gaming content on YouTube daily. (Source)
- Approximately 50 million users are subscribed to or trying YouTube Music and YouTube Premium. (Source)
- The top genre on YouTube is comedy (77%). (Source)
- Users watched 100 billion hours of gaming content on YouTube in 2020. (Source)
- YouTube users are three times more likely to prefer watching a YouTube tutorial video than reading a product’s instructions. (Source)
- The two most common reasons people watch YouTube videos is “to relax” and “to feel entertained.” (Source)
- The music video for “Gangnam Style,” a music video by South Korean pop star Psy, received so many views that it nearly broke YouTube’s view counter. (Source)
- YouTube’s live stream of Coachella’s first weekend in 2019 earned over 82 million live views. (Source)
- 99% of YouTube users also are on other social media platforms. (Source)
- Sports viewership on YouTube is expected to reach 90 million by 2025. (Source)
- Over 70% of the videos YouTube users watch were recommended by YouTube’s algorithm. (Source)
- The average length of a video that ranks on page one for a YouTube search is 14 minutes, 50 seconds. (Source)
- BTS, a South Korean boy band, attracted the most views for a music video in the first 24 hours, with 108.3 million views for their music video for “Butter.” (Source)
9 YouTube marketing statistics for businesses
42. YouTube is the second most popular channel for businesses to share their videos. (Buffer)
Facebook holds the top spot for business’s video marketing strategies.
43. More than 85% of U.S. adults say YouTube is important for learning how to do new things. (Pew Research Center)
Only 5% of people surveyed think YouTube is not at all helpful when they’re looking to learn something new. Creating how-to or educational videos can help your business start to build relationships with avid learners so your brand is the first one they think of when they need something you sell.
44. Over half of U.S. adults surveyed say YouTube is important for helping them with purchase decisions. (Pew Research Center)
Just 20% of U.S.
adults say YouTube is not at all important. This means if you want to sell your products, you should have a YouTube marketing strategy.
45. Four out of five people alternate between both online search and video when researching products. (Think with Google)
46. Three quarters of shoppers have used Google products (including YouTube) to help their shopping. (Think with Google)
If your business isn’t on YouTube, you’re missing out on potential customers.
47. 53% of B2B content marketers have used YouTube in their strategies. (Content Marketing Institute)
When it comes to paid strategies, just 11% of marketers use YouTube. That means there’s space for your business to take up in the paid video ads game.
48. YouTube is the second most important social media channel for influencer marketing. (MediaKix)
70% of marketers believe YouTube matters for influencer marketing, while 89% of marketers see Instagram as a critical platform for their strategies.
49. YouTube is the number one platform that impacts consumer behavior. (Animoto)
Whether you want people to make a purchase, subscribe to your newsletters, or download a guide, YouTube is a place where you can drive people to take action.
50. YouTube is the top purchase driver on social media. (Animoto)
Creating content for shoppers at all stages of the buying process can ensure your business guides consumers from awareness to purchase.
More YouTube marketing stats for businesses
- More than a third of shoppers say they have purchased products they discovered on YouTube. (Source)
- 62% of businesses post video content on YouTube. (Source)
- 90% of people say they have discovered new brands or products on YouTube. (Source)
- As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. (Source)
- 20% of users will close a video if it doesn’t catch their attention within the first 10 seconds. (Source)
6 YouTube advertising stats
56. YouTube earned nearly $29 billion in ad revenue in 2021. (Statista)
YouTube’s global advertising revenues totaled approximately $28.84 billion in 2021, an almost 46% increase from $19.7 billion in the previous period.
57. Paid ads on YouTube mobile are 84% more likely to get attention than ads on television. (Think with Google)
Traditional television ads lose attention because of multitasking, changing channels, and fast-forwarding.
58. People pay attention to YouTube ads at a rate that’s 1.8 times higher than on other social media platforms. (Think with Google)
In addition, attention more than doubles when ads are shown on platforms that use full sight and sound features.
59. Brand awareness, ad recall, and consideration are higher with YouTube users who view ads for longer than three seconds. (Think with Google)
Keep in mind that your ads need to grab people almost immediately to see positive results.
60. Relevant video ads get three times more attention than regular video ads. (Think with Google)
These targeted ads should be created to meet your audience’s intent in order to see this boost in attention.
61. TrueView ads are the preferred ad format for eight out of 10 YouTube viewers. (Business2Community)
TrueView ads can appear within the stream of a YouTube video or as a clickable thumbnail next to other video results and recommendations.
More YouTube advertising statistics
- The first advertisements on YouTube were rolled out in August 2007. (Source)
- YouTube’s global advertising revenues totaled nearly $29 billion in 2021. (Source)
- Nearly 51% of B2B decision-makers use YouTube to research purchases. (Source)
- 70% of people say they have made a purchase because of something they saw on YouTube. (Source)
- Approximately 40% of U.S. YouTube ad impressions occur on TV screens as of June 2021. (Source)
- 80% of viewers prefer YouTube TrueView ads over standard in-stream ads. (Source)
- YouTube first launched advertising on the site in August 2006. (Source)
- Apple Inc was the largest advertiser on YouTube between March 2020 and February 2021. The company spent over $237 million on YouTube advertising. (Source)
- The top U.S. ad that people chose to watch on YouTube in 2021 was “Amazon’s Big Game Commercial: Alexa’s Body.” (Source)
Statistics on YouTube’s user base
- The countries that use YouTube the most are the U.S. (16.4%), India (9.2%), and Japan (4.8%). (Source)
- YouTube has more than 100 local versions, which use over 80 different languages. (Source)
- 66% of the top 250 YouTube channels publish their content in English. (Source)
- 80% of U.S. parents with children aged 11 or under say their child watches YouTube videos. (Source)
- 77% of Internet users ages 15-25 and 26-35 watch YouTube. (Source)
- 70% of millennial YouTube users watch YouTube videos to learn how to do something new or learn more about something they’re interested in. (Source)
- Baby Boomers and Generation X are YouTube’s fastest-growing demographics. (Source)
- 96% of online U.S. teens are on YouTube. (Source)
- 49% of those older than 65 use YouTube. (Source)
Mobile YouTube statistics
- YouTube accounts for 25% of total global mobile traffic. (Source)
- Mobile users visit twice as many pages on YouTube as desktop users. (Source)
- Users spend almost 24 hours each month on the YouTube mobile app. (Source)
- On mobile alone, YouTube reaches more adults during prime time than any cable network during an average week. (Source)
- YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising, according to Google. (Source)
Want to keep learning about YouTube marketing for your business?
Check out our guide on using YouTube for paid promotion! If you want to learn more stats outside of this list of YouTube marketing statistics, we’ve got a great compilation of data about video marketing.