65+ YouTube Marketing Statistics for 2024 That Will Blow Your Mind

Looking for some relevant YouTube marketing statistics for 2024? Look no further than this blog post! YouTube is both a social media platform and a search engine, meaning you can directly engage with your audience and create content that’s there when they’re looking for it.

• General YouTube statistics
• YouTube marketing statistics
• YouTube user behavior statistics
• YouTube demographics statistics
• YouTube audience statistics
• YouTube worldwide penetration statistics
• YouTube video, content, and creator statistics
• YouTube Shorts statistics
• YouTube Premium and Music statistics
• YouTube TV statistics

If the YouTube video statistics in this post make you want to start driving results for your business with YouTube, give our team a call at 888-601-5359 or contact us online, to learn more about WebFX’s YouTube advertising services.

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General YouTube statistics

How many people use YouTube? What’s the most popular channel? You’ll find the answers to those questions and more below with these general YouTube statistics:

1. Over 10 billion is the number of YouTube app downloads on the Google Play Store
2. 2.5 billion people use YouTube each month
3. 296 million people are subscribed to YouTube’s most popular channel (by subscribers), MrBeast
4. 268 million people are subscribed to YouTube’s second most popular channel (by subscriber), T-Series
5. 240 million users is the size of YouTube’s U.S. audience
6. 5 million is the number of YouTube app downloads by iOS users in the U.S. on Apple’s App Store

YouTube marketing statistics

Now let’s dig into some key YouTube marketing statistics that offer insight into the viability of YouTube as a marketing platform. Below, you’ll find YouTube advertising and marketing statistics:

7. $31.5 billion in global advertising revenue was generated by YouTube in 2023
8. 90% of marketers use YouTube for their video marketing efforts
9. 78% of marketers see YouTube as an effective channel for video marketing
10. 67% of B2C marketers use YouTube for their content marketing efforts
11. 45% of B2C marketers said YouTube was “Somewhat Effective” for their marketing efforts
12. 34% is the average bounce rate for YouTube.com
13. 30% of B2C marketers who use paid social media advertising say they use YouTube
14. 29% of B2C marketers said YouTube was “Very Effective” for their marketing efforts
15. 12% of B2C marketers said YouTube was “Extremely Effective’ for their marketing efforts
16. 8% is how much YouTube’s global advertising revenue increased in the past year compared to 2022
17. Only 2% of B2C marketers said YouTube wasn’t effective for their marketing efforts
18. Approximately 7 pages are visited by users per visit to YouTube, on average 

YouTube user behavior statistics

Now let’s talk users. Who uses YouTube, and how do they visit the site? Find out with these YouTube stats on user behavior and viewing habits:

19. 98 billion visits to YouTube between July and December 2023 were made via mobile devices
20. 8 billion visits to YouTube between July and December 2023 were made via desktop devices
21. 48 minutes is the daily average amount of time U.S. adults spend on YouTube
22. 90% of YouTube visits from users worldwide were from mobile and smartphone devices
23. 60% of YouTube users say they’re open to watching content from creators who use AI to generate their content
24. 52% of YouTube users have watched a VTuber (virtual YouTuber or influencer)
25. 29% of the time Generation Z video consumers spent engaging with online video content was on YouTube
26. 27% of YouTube users watch over 17 hours of video content on a weekly basis
27. 12% of YouTube visits from users worldwide were from desktop devices

YouTube demographics statistics

Learn more about who makes up YouTube’s expansive and active audience with the following YouTube demographics statistics:

28. 54% of YouTube users are male
29. 46% of YouTube users are female
30. 12% of YouTube’s global audience are male users aged 25–34 years old
31. 9% of YouTube’s global audience are female users aged 25–34 years old

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YouTube audience statistics

YouTube’s audience is diverse and spans dozens of countries around the globe. Check out the top 10 countries with the biggest YouTube audiences:

32. 476 million is the active YouTube audience size in India
33. 238 million is the active YouTube audience size in the U.S.
34. 147 million is the active YouTube audience size in Brazil
35. 139 million is the active YouTube audience size in Indonesia
36. 84 million is the active YouTube audience size in Mexico
37. 79 million is the active YouTube audience size in Japan
38. 66 million is the active YouTube audience size in Pakistan
39. 65 million is the active YouTube audience size in Germany
40. 63 million is the active YouTube audience size in Vietnam
41. 58 million is the active YouTube audience size in the Philippines

YouTube worldwide penetration statistics

Digging deeper, here’s how YouTube’s worldwide penetration shapes up in some of the platform’s most active countries:

42. 94% of the United Arab Emirates population engages with YouTube
43. 93% of Israel’s population engages with YouTube
44. 90% of the United Kingdom’s population engages with YouTube
45. 89% of Saudi Arabia and Ireland’s populations engage with YouTube
46. 88% of the Netherlands, South Korea, and Spain’s populations engages with YouTube
47. 77% of the U.S.’s population engages with YouTube 

YouTube video, content, and creator statistics

Creators are the backbone of YouTube. Without them, there’s no content! Check out these YouTube creator statistics, including stats about YouTube’s video content:

48. 13 billion views were generated by videos with variations of “grwm” in the title
49. 1.7 billion views were generated by videos related to or using generative AI tools
50. Over 1 billion views were generated by videos related to the Barbie movie
51. $105 million is the estimated net worth of MrBeast, YouTube’s top creator
52. Over 62 million creators are active on YouTube
53. $54 million is the estimated earnings of MrBeast, YouTube’s highest-earning creator
54. 30,000 hours of video content is uploaded to YouTube each hour, on average
55. 500 hours of video content is uploaded to YouTube by creators every minute, on average
56. $18 is the average amount a YouTuber makes per 1,000 views
57. 55% of revenue generated from a YouTube channel goes to the creator

YouTube Shorts statistics

Short form video is a force to be reckoned with on the video platform, and these YouTube Shorts statistics prove it:

58. 70 billion is the number of daily views YouTube Shorts sees
59. 2 billion is the number of monthly logged-in users YouTube Shorts has amassed since its launch in 2020
60. 4.1 million is the average number of views for Shorts with an average view duration of 50 seconds or longer
61. 1.7 million is the average number of views for Shorts 50–60 seconds in length
62. 20–40 seconds is the average length of YouTube Shorts
63. 43% of U.S. ad buyers say their largest clients are advertising on YouTube Shorts
64. 17% of Shorts fall under the “Entertainment” category

Want to try your hand at YouTube Shorts? We’ve got the perfect guide for you:

How to Make YouTube Shorts With Ease

YouTube Premium and Music statistics

Not all content on YouTube is free, but that doesn’t stop people — check out these YouTube Premium and Music statistics:

65. 100 million global users are subscribers of YouTube Premium & Music
66. Over 27 million U.S. users are paying subscribers of YouTube Premium & Music
67. Over 100 countries and regions are home to YouTube Premium & Music’s subscribers

YouTube TV statistics

Were you one of the people to get YouTube TV for the NFL Sunday Ticket? See how the rest of the world reacted to the major NFL provider shift with these YouTube TV stats:

68. 1 billion hours of YouTube TV are watched each day via a TV screen
69. 8 million subscribers are paying for YouTube TV

Get Even More Social Media Insights

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Want to keep learning about YouTube marketing for your business?

Check out our guide on using YouTube for paid promotion! If you want to learn more stats outside this list of YouTube marketing statistics, we’ve got a great compilation of data about video marketing.