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How Much Does It Cost To Advertise on Instagram?

On average, Instagram advertising costs $0.00 - $0.25 per click, $0.00 - $4.00 per 1000 impressions, and $0.03 - $0.08 per engagement. Keep reading to learn more about Instagram advertising pricing!

Instagram Ad Cost FAQs

Want to learn more about Instagram ads and their pricing? Check out these Instagram as cost FAQs!

Are Instagram ad costs worth the price?

Yes. In fact, 76% of marketers say they are happy with the return on investment (ROI) they receive from their Instagram ad campaign.

ROI satisfaction from Instagram ads graphic

A few of the reasons why Instagram’s advertising costs are well worth the price include:

Higher click-through rates (CTRs)

While you can divide your ad spend between networks, Instagram tends to deliver the best performance when it comes to CTRs. A study by Fortune, for example, discovered that Instagram ads maintain a CTR that is 2.5 times greater than other social media networks.

Of course, your CTRs will depend on your target audience, as well as your ads.

Advanced targeting options

Like Facebook, Instagram provides your business with advanced targeting options.

You can use these targeting options, from location to interests, to achieve a higher return from your ads. Instead of targeting everyone interested in sports, for instance, you could narrow that interest to people interested in volleyball.

Higher order values

Another reason why Instagram advertising costs are worth the price tag? The results.

In a recent study, Shopify discovered that the average order value for Instagram users is $65. Even though Facebook generates a significant amount of social media sales, its average order value is $55 — $10 less than Instagram.

Keep in mind, however, that Facebook ads tend to cost more than Instagram ads.

Higher engagement rates

A study by Forrester also found that Instagram earns impressive engagement rates compared to other networks. Instagram leads when it comes to engagement rates, offering ten times the engagement rates of Facebook.

When you have people that engaged with a network, it allows for your business to benefit from advertising. If you can create ads that target the right users, you can get them to click on your ad, like your page, or buy your product.

Higher conversion rates

Besides generating higher order values, Instagram ads also maintain higher conversion rates than other networks. The average conversion rate for Instagram ads is 1.08%. In comparison, the average conversion rate for Pinterest ads is 0.54% and 0.77% for Twitter ads.

While the cost of Instagram ads is worth it, it’s important to remember that earning great results from Instagram requires a great ad campaign. You need to develop and optimize your strategy continuously to get the kind of results you want from Instagram ads.

How do I launch Instagram ads?

If you’re ready to start running Instagram ads, there are three different ways to start running ads:

1. Within the Instagram app

When you access ads in the Instagram app, you can share posts you’ve already created on Instagram. You’ll go into the app and select the post you want to promote. Once you select the post, you can launch it as an ad.

Once you launch your promoted post, you can start tracking how many people see your post and interact with it.

2. In Ads Manager

Instagram ads use the same Ad Manager tool as Facebook. If you want to run ads through this program, it’s easy and efficient.

When you use Ads Manager, you can set up your campaign, make alterations to your campaign, and monitor the results. It’s a great way to run your Instagram advertising campaign.

3. Instagram partners

If you’re short on time or need extra help with your campaign, you have the option to use Instagram partners. Instagram partners can help you run your campaign if you don’t have time or don’t know how to run a campaign.

With Instagram partners, you’re working with proven experts that are vetted by Instagram. They will help you buy ads and deliver valuable creative. It’s a great alternative for businesses that don’t have experience.

What kinds of ads can I use on Instagram?

When you run an Instagram ad campaign, you’ll have your choice of advertising formats. There are four main types of ads:

1. Story ads

Story ads are the newest option for advertisers to reach interested users. Considering that over 500 million Instagram accounts use stories every day, it’s a great opportunity to connect with people.

People take a look at business’s Instagram stories, too. In fact, 33% of the most viewed Instagram stories are from businesses. People want to hear from businesses through the stories function, so having a paid ad wouldn’t seem out of place.

These Instagram stories make full use of the screen. If someone sees your Instagram story ad, they will only see that on their screen. It helps you get your audience to focus fully on your ad.

Story ads are very effective for your audience. They engage with them and check out your products. Although it’s a newer feature, it has the power to drive valuable results for your business.

2. Photo ads

Photo ads are the most common ads on Instagram. These are pictures that appear in your audience’s Instagram feed. Instagram photo ads appear in a square frame or portrait frame.

As mentioned previously, these ads have a CTA button at the bottom of the photo and a sponsored tag.

With these ads, it’s crucial that you choose the right photo. You want your photo to fit in with Instagram’s style. Having a photo that looks too stock photo-like will stand out and could deter people from interacting with your ad campaign.

To have an effective campaign, you must choose a photo that balances looking like a regular Instagram post with choosing a photo that embodies your brand image.

3. Video ads

Video ads are another option for your Instagram ad campaign. These operate similar to photos, except the content contains a video. These videos can be up to 60 seconds long.

Videos are great for capturing your audience’s attention. When they scroll through their feed and get to your ad, the ad will immediately start playing. It’s a great way to catch your audience’s attention and get them interested in your ad.

It’s important to note, however, that the videos automatically play without sound. This is important to think about when you create your video ad because you don’t want your audience to miss important information. If you put your most important information in the first few seconds, your audience is likely to miss it.

Instagram video ads are an effective way to engage your audience and get them to check out your business.

4. Carousel ads

Carousel ads are a great option to get your audience to interact with your ad. These ads allow you to post multiple photos or videos in one post. It’s a great way to provide your audience with many options for your products.

Let’s say you’re promoting a new fashion line. Showcasing one piece wouldn’t do justice to the line. While it does represent the new line, it doesn’t show people the variety in your clothing line.

By using a carousel ad, you could use multiple photos and videos to showcase your product line. It enables you to show your audience variety, which engages more people. One outfit may spark interest in your audience over another outfit.

Using carousel ads is a great way to garner engagement and interest in your ads. You’ll give your audience multiple visuals to look at and get them interested in your products or services.