How Much Does It Cost To Advertise on Instagram in 2025?

If you’re new to Instagram advertising, it’s beneficial to use automatic bidding for your campaign. It’s an easy way for you to get a bid that is the best for your campaign.

Automatic bidding is beneficial to your business if you don’t have any previous data telling you about a good CPC to set for your campaign. It will help you set the bid amount that’s right for your campaign.

When you use automatic bidding, you prevent your business from overbidding to run an ad. The lack of previous data can make it difficult for you to know the best bid amount. You may think you need to bid more than you actually do.

Using automatic bidding helps you set the right bid amount until you obtain data that helps you guide your campaign. It’s a great way to reduce your Instagram advertising costs.

When you set up your Instagram ads, the goal is to reach people that will be interested in your products or services. To drive the best results for your campaign, use precise targeting to reach your ideal audience.

Instagram allows you to target people through:

• Location: You can target people based on where they live. This can be as broad as a country or as specific as a postal code.
• Demographics: Demographic information is the most common way to target leads. It includes information such as gender, age, and race.
• Interests: When people interact on social media, you can see where their interests lie. Whether it’s crafting or technology, you can target people based on what they like.
• Behaviors: If someone takes certain steps to browse your site, you can target them based on those behaviors.
• Custom audiences: Custom audiences are audiences unique to your business. With custom audiences, you can import information, like email addresses, into your targeting options. These are generally people you know are already interested in your products or services.
• Lookalike audiences: When you know the type of people that are interested in your business, you can target people who share similar characteristics to them. This means that you can target people who haven’t found your products or services yet but will be the most interested in them.

When you use precise targeting, you reach more people interested in your products and services. This means your ad copy will be more relevant to them, which will allow you to get a higher ad rank and lower CPC. It will also lead to an increase in conversions, which helps offset the cost of running the campaign.

Whenever you run a marketing campaign, it’s crucial that you set goals for your campaign. Setting goals will help keep you focused on what you want to achieve with your ad.

There are three main goals you’ll want to focus on achieving with your Instagram ads:

• Awareness: With an awareness campaign, you’ll focus on increasing awareness surrounding your business, brand, product, app, or service. You want to expose people to it and help them become familiar with it. With this campaign goal, you’ll focus on running a CPM campaign.
• Consideration: If your goal is a consideration, you’ll focus on educating your audience more. You’ll want to provide your audience with more compelling information that gets them to convert. For this goal, you’ll focus on earning website clicks, views, and reaching leads.
• Conversion: Many companies set the goal of getting their audience to buy their products, download their app, or use their services. When you focus on conversions for your campaign goal, you want to provide compelling copy that immediately gets your audience to purchase your products or use your services.

By setting goals, you’ll have a more cohesive campaign. You’ll know what you want to achieve, which will allow you to create more cohesive ad copy. Better ad copy leads to more engagement and more conversions.

Creating more relevant landing pages is another great way to reduce your Instagram ad costs. Many companies make the mistake of directing leads to their home page after clicking on their Instagram ad. It doesn’t encourage engagement because people aren’t directed to a landing page that is relevant to the ad.

When you create an Instagram ad, the creative and ad link should be cohesive.

If you’re advertising your stylish boot collection, your ad link should direct people to a page filled with your boots. Directing them to your homepage isn’t relevant to the ad you created because it’s focused on your entire store instead of specifically focusing on boots!

This is where landing pages help. You can direct leads to a page that is created and tailored to your ad content.

Relevant landing pages result in more conversions. When people are directed straight to the product they see in the ad, they are more likely to convert. This helps you recoup the costs you pay to run your campaign.

If you want to create a truly effective campaign and lower how much it costs to advertise on Instagram, you must build dedicated landing pages that encourage conversion.

If you want to lower your Instagram ad price, you must test your ad. Whenever you create ad copy, it’s never going to be the best or most effective version of your ad. It’s crucial that you test to your ad to ensure that you’re putting out the best possible version.

Testing your ad helps you create more relevant ad copy. Relevant ad copy means you’ll get a higher ad position, which leads to a lower CPC. It’s an easy and efficient way to lower your Instagram advertising costs.