What do content plans include?
Depending on the agency you work with and plan you choose, you will receive a number of content assets including:
Blog posts and articles
Search engines and site visitors alike love fresh, quality content.
Your blog is a great place to share regular updates and valuable information that encourages people to take the next steps with your business. If your blog is a bit sparse, don’t worry. A custom content plan from WebFX can take your blog from zero to hero and help you connect with more customers.
In addition to sprucing up your blog, content plans focus on optimizing your site content to rank higher in search results and provide more valuable information to searchers. Not only does this help you expand your reach online, it also boosts your chances of closing more deals. A win-win situation for your business.
Social media monitoring
Speaking of expanding your reach — effective content plans should also include social media monitoring to help you reach even more customers. When you create custom content, sharing it on social media will boost brand awareness and allow your business to earn more connections.
Your followers can also share your content with friends and family members who might be interested in your products or services. If people have questions about what you offer, you can easily respond on social media and develop relationships that encourage more purchases.
Infographics and motion graphics
Did you know that people process visuals 60,000 times faster than text?
In addition to written content, you’ll want to include visuals, like infographics and motion graphics, to engage your audience and make your content more memorable.
Infographics help break down complex processes and make information easier to digest. This is extremely beneficial if you want to explain how your products or services work — especially if you offer complex products or services.
When people understand your business, products, and services, they can make more informed decisions and feel more comfortable in choosing your company.
Custom videos
Customers are 10 times more likely to interact with a video than a block of text. So, if you’re looking to boost engagement and interaction with your brand, you’ll want to make sure your content plan includes video.
Video is extremely important since you’re 53 times more likely to rank on the first page of Google results when you use videos on your website.
In addition to creating custom videos for your site, a content marketing agency like WebFX can help you film videos for your social media ads, emails, and more.
Not convinced? Including videos on landing pages can increase conversions by 80 percent. If you want to get more from your content plan, make sure it includes video marketing.
What to look for when researching the cost of content marketing
When researching the cost of content marketing, you’ll need to keep in mind that several factors can impact the cost of your project.
How much content do you want to create?
As we mentioned above, you can expect to pay more based on the scope of your project. If you only need to create 10 pages of content, you’ll pay less than if you need 100 pages.
That being said, you need to create enough content to ensure you rank at the top of search results for high-impact keywords in your industry. If you’re an ecommerce site, you’ll also want to create custom pages for your product offerings and keep them updated with the latest information and prices.
When you work with a content agency, they’ll help you create a game plan for the amount and type of content you’ll need to create to achieve the best results.
What type of content do you want to create?
Do you want article pages, blog posts, or social media content for your business?
The type and length of content also impacts the price you’ll pay. A well-rounded content strategy includes website articles, blog posts, visuals, and social media content.
You might also wonder how long content needs to be to rank in search results. The answer? It depends on the type of content.
As a general rule, check out these guidelines:
- Informational articles: Between 1500 and 2000 words
- Blog posts: Around 1000 words
- 10X content: At least 2500 words
Instead of focusing only on one type of content, you’ll want to create content of various types and lengths as part of a robust content marketing strategy.
Are you interested in other services?
While some agencies combine other services, like SEO and social media marketing, into the price of their content plans, others may require you to pay extra for additional services.
For more information about what you can expect to pay for other digital services, check out these pages:
It’s important to remember that your company is unique — and you deserve to be treated as such. Steer clear of companies that offer “one size fits all” content marketing packages.
Your business has a unique budget and needs, and you should choose a content plan tailored to your goals.
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