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How Much Does Social Media Management Cost in 2024? [Data]

METHODOLOGY: We asked 350 marketers to share how much they spend on social media management. Keep reading to discover their insights!
Social media management costs $100 – $5000 per month and $20 – $50 per hour on average. How much you spend on social media management will depend on several factors like if you choose to work with an agency, your industry, and your budget.

Professional Social Media Services Pricing

Curious about how much WebFX social media services cost? Browse our prices below, or keep reading to learn more about how much social media costs.

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BRONZE

$3,000 / month

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    10 social posts / month
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    1 social media network
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    1 personal social media consultation / month
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SILVER

$4,200 / month

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    20 social posts / month
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    2 social media networks
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    2 personal social media consultations / month
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GOLD

$4,800 / month

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    30 social posts / month
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    3 social media networks
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    4 personal social media consultations / month

SEE FULL DELIVERABLES

Social media management pricing FAQs

Get answers to frequently asked questions about social media management costs below!

How much does social media management cost from an agency?

How much does social media management cost from an agency?

Social media management from an agency costs $100 – $5000 per month (45% of respondents) and $1 – $50 per hour (46% of respondents). The price you pay can vary depending on the agency you work well and the scope of your strategy, like how many posts you want to create and whether you invest in advertisements.

Source data

MONTHLY Social media management COST from an agency % OF MARKETERS
Less than $100 4.55%
$100 – $1000 20.45%
$1001 – $5000 25.00%
$5001 – $10,000 15.91%
$10,001 – $15,000 11.36%
$15,001 – $20,000 9.09%
$20,001 – $40,000 6.82%
$40,001 – $60,000 2.27%
More than $60,000 4.55%
HOURLY social media management COST from an agency % OF MARKETERS
Less than $20 23.08%
$21 – $50 23.08%
$51 – $75 7.69%
$76 – $100 15.38%
$101 – $300 15.38%
$301 – $500 15.38%
$501 – $750 0.00%
More than $750 0.00%

How much does social media management cost from a freelancer?

How much does social media management cost from a freelancer?

Social media management from a freelancer costs $1001 – $10,000 per month (56% of respondents) and $21 – $50 per hour (50% of respondents). Freelancers charge different rates and often perform specialized social media tasks, so your costs can vary, and you may need to hire more than one freelancer to help with your campaign.

Source data

MONTHLY social media management COST from a freelancer % OF MARKETERS
Less than $100 2.56%
$100 – $1000 28.21%
$1001 – $5000 30.77%
$5001 – $10,000 25.64%
$10,001 – $15,000 7.69%
$15,001 – $20,000 2.56%
$20,001 – $40,000 0.00%
$40,001 – $60,000 2.56%
More than $60,000 0.00%
HOURLY social media management COST from a freelancer % OF MARKETERS
Less than $20 21.43%
$21 – $50 50.00%
$51 – $75 21.43%
$76 – $100 0.00%
$101 – $300 0.00%
$301 – $500 0.00%
$501 – $750 0.00%
More than $750 7.14%

What percentage of your overall marketing budget should you allocate to social media management?

What percentage of your overall marketing budget should you allocate to social media management?

Businesses typically allocate 5% – 25% of their overall marketing budget to social media management (66% of respondents). How much you decide to allocate to social media marketing will depend on your own unique goals, budget, and the return you receive from your campaign.

Graphic showing marketing budget allocation to social media management

Source data

% OF MARKETING BUDGET % OF MARKETERS
Less than 5% 10.24%
6% – 10% 20.98%
11% – 25% 36.10%
26% – 50% 22.93%
51% – 70% 7.32%
71% – 90% 0.98%
More than 90% 1.46%

Is social media management worth the cost?

Is social media management worth the cost?

Yes, social media is worth the cost. In fact, 86% of businesses say they are happy with the ROI they receive from social media management. With the right campaign and an experienced team behind your strategy, you can effectively increase your brand awareness, drive traffic to your site, and boost sales.

Graphic showing social media management ROI satisfaction

Source data

SATISFIED FROM SOCIAL MEDIA MANAGEMENT % OF MARKETERS
Yes 86%
No 16%

Social media management pricing: How much does it cost to advertise on different platforms?

Wondering how much you should expect to pay to advertise your business on social media? Depending on what social platforms you’re interested in marketing on, your campaign cost will vary. Let’s take a look at the price of marketing on each social platform.

Facebook

Facebook

With more than three billion monthly active users, Facebook is one of the most popular social channels. So how much does it cost to market your business on Facebook?

How much does it cost to advertise on Facebook?

Facebook advertising costs $0.26 – $0.50 per click (22% of respondents), $1.01 – $3.00 per 1000 impressions (26% of respondents), $0 – $0.25 per like (23% of respondents), and $0 – $5.00 per download (38% of respondents). How much you pay for Facebook ads depends on several factors, like your audience, ad budget, industry, and more.

Graphic showing the cost of advertising on Facebook

How much does it cost to advertise on Facebook per month?

Facebook advertising costs $1 – $500 per month on average (63% of respondents). How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.

Twitter

Twitter

Like Facebook, it’s completely free to set up a business account on Twitter. But if you want to reach more people, you do have the option to pay for Twitter ads. Let’s take a look at a few options.

How much does Twitter advertising cost?

Twitter advertising costs $0.26 – $0.50 per first action (18% of respondents) and $1.01 – $2.00 per follow for promoted accounts (25% of respondents). Several factors can influence the cost of Twitter ads, like your ad quality score, competition, industry, and bid type.

Graphic showing Twitter advertising costs

How much does Twitter advertising cost per month?

Twitter advertising costs $101 – $500 per month (53% of respondents). However, monthly costs can vary widely depending on several factors, like your ad budget, bid type, competition, industry, and more.

LinkedIn

LinkedIn

Just like Facebook and Twitter, it costs nothing to set up a profile for your business on LinkedIn. However, you have several paid options to help you boost connections and brand awareness.

How much does LinkedIn advertising cost?

LinkedIn advertising costs $2.00 – $3.00 per click (30% of respondents), $5.01 – $8.00 per 1000 impressions (18% of respondents), and $0.26 – $0.50 per send for Sponsored InMail campaigns (25% of respondents) on average. It’s important to note that LinkedIn requires companies to bid a minimum of $2.00 per click and per 1000 impressions along with a $10.00 minimum daily spend.

Graphic showing LinkedIn advertising costs

How much does LinkedIn advertising cost per month?

LinkedIn advertising costs $0 – $500 (48% of respondents) per month on average. Several factors can influence how much you spend each month on LinkedIn ads, like your bidding model, bid amount, competition, and more.

Instagram

Instagram

Instagram

Instagram is another popular social media platform that can help you launch effective ads. Get a glimpse into Instagram ad pricing below!

How much does Instagram advertising cost?

Instagram advertising costs $0 – $0.25 per click (30% of respondents), $0 – $4.00 per 1000 impressions (46% of respondents), and $0.03 – $0.08 per engagement (54% of respondents). Lots of factors can influence how much you pay for your Instagram ads, including your ad budget, ad type, industry, and more.

Graphic showing Instagram advertising costs

How much does Instagram advertising cost per month?

Instagram advertising costs $0 – $500.00 per month on average (53% of respondents). How much you spend on Instagram ads each month will depend on your cost type, ad budget, and competition.

Pinterest

Pinterest

While it’s free to set up a Pinterest for your business, you can choose to promote your pins to reach more users. Learn more about the pricing you can expect below!

How much does Pinterest advertising cost?

Pinterest advertising costs $0 – $0.10 per click (26% of respondents), $0 – $2.00 per conversion (27% of respondents), $0 – $1.50 per 1000 impressions (38% of respondents) on average. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more.

Graphic showing Pinterest advertising costs

How much does Pinterest advertising cost per month?

Pinterest advertising costs $0 – $500.00 per month on average (59% of respondents). How much you spend each month on your Pinterest ad campaign can depend on your chosen ad cost type (per click, per conversion, etc.), industry, audience targeting, and more.

WebFX social media management pricing

WebFX offers social media management plans to help you develop a custom strategy and social media pages that drive results for your business. We also publish our social media management pricing online.

Our social media management plans allow you to choose the number of platforms you want to use to build a social strategy tailored to your budget and goals. Here’s a run down of how much you can expect to pay.

Social media management: Standard consultation and reporting plans (Monthly)

FeaturesBRONZESILVERGOLD
Number of Posts per Month102030
Custom Images per Month81012
Number of Networks1Up to 2Up to 3
Social Media FuelFX Assets Included11.52
Vertical Content CreationAdd $1,200/monthAdd $1,200/monthAdd $1,200/month
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
48 Business Hour or Less Customer Response Time
Personal Social Media Consultations per Month124
Access to WebFX editorial calendar & content publishing tools
Standard Monthly Reporting and Analysis
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
500+ SMEs behind campaign driving results
Boosted Posts per Month246
Required Boosted Post Spend$100$200$300
Setup Fee$4,500$6,300$7,200
Ongoing Management Fee$3,000$4,200$4,800
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

Social media advertising: Standard consultation and reporting plans

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$4,500 or 12% of ad spend, whichever is greater
Required Ad Spend Range$1,000 – $30,000$30,000+

WebFX is a leader in social media marketing

When you partner with WebFX, we focus on reaching your goals and driving revenue for your company through successful social media management. To date, we’ve driven over $6 billion in revenue and more than 24 million leads for our clients.

Whether you want to establish a more influential presence on social media, engage more effectively with customers, create helpful content, or move more customers to your site, we’re the digital marketing agency for you!

We’ve worked with over a dozen different industries, and we have the experience and knowledge you seek.

If you want to experience the benefits of social media, contact our dedicated team or call us at 888-601-5359 to get a free quote and learn more about how social media can have a positive impact on your business!

Social media management cost calculator

Try out our free social media management cost calculator to get a more accurate indication of how much you’ll spend on your strategy!

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