How Much Does Social Media Management Cost in 2024? [Data]
methodology:
- We asked 350 marketers to share how much they spend on social media management. Keep reading to discover their insights!
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Key Takeaways
- 86% of businesses are satisfied with the return on investment (ROI) they receive from social media management
- 66% of businesses allocate 5% – 25% of their overall marketing budget on social media management
- 56% of businesses pay $1001 – $10,000 per month on social media management from a freelancer
- 52% of businesses pay $100 – $5000 per month on social media management
- 50% of businesses pay $21 – $50 per hour on social media management from a freelancer
- 45% of businesses pay $100 – $5000 per month on social media management from an agency
- 37% of businesses pay $20 – $50 per hour on social media management
- 30% of businesses pay $21 – $50 per hour for social media management from an agency
Investing in social media marketing management is a great way to save valuable time for you and your team and also implement an effective strategy that drives continuous revenue.
Keep reading to learn more about the costs of social media management and how much you can expect to spend!
Social media management pricing basics
Searching for an overview of social media management costs? You found it. We asked 350 marketers how much they spend on social media management. Here’s an overview of what they shared.
How much does social media management cost per month?
Social media management costs $100 – $5000 per month on average (52% of respondents). There are many factors that can influence how much you’ll pay each month, like the social media platforms you need to manage, whether you invest in advertisements, your chosen agency or freelancer, and more.
Source Data
| MONTHLY social media management COST | % OF MARKETERS |
| Less than $100 | 3.61% |
| $100 – $1000 | 24.10% |
| $1001 – $5000 | 27.71% |
| $5001 – $10,000 | 20.48% |
| $10,001 – $15,000 | 9.64% |
| $15,001 – $20,000 | 6.02% |
| $20,001 – $40,000 | 3.61% |
| $40,001 – $60,000 | 2.41% |
| More than $60,000 | 2.41% |
Source Data
| HOURLY social media management COST | % OF MARKETERS |
| Less than $20 | 22.22% |
| $21 – $50 | 37.04% |
| $51 – $75 | 14.81% |
| $76 – $100 | 7.41% |
| $101 – $300 | 7.41% |
| $301 – $500 | 7.41% |
| $501 – $750 | 0.00% |
| More than $750 | 3.70 |
Data roundup: Monthly social media cost
24%
$100 – $1000
Source: WebFX
28%
$1001 – $5000
Source: WebFX
21%
$5001 – $10,000
Source: WebFX
FAQs about social media management pricing
Get answers to frequently asked questions about social media management costs below!
How much does social media management cost from an agency?
Social media management from an agency costs $100 – $5000 per month (45% of respondents) and $1 – $50 per hour (46% of respondents). Some agencies may charge one set price for social media management, per social media platform, or offer custom prices for your specific needs and goals, like WebFX. With custom social media packages pricing, you can receive a plan and cost tailored to how many posts you want to create, the number of ad campaigns you want to launch, and more.
Source Data
| MONTHLY Social media management COST from an agency | % OF MARKETERS |
| Less than $100 | 4.55% |
| $100 – $1000 | 20.45% |
| $1001 – $5000 | 25.00% |
| $5001 – $10,000 | 15.91% |
| $10,001 – $15,000 | 11.36% |
| $15,001 – $20,000 | 9.09% |
| $20,001 – $40,000 | 6.82% |
| $40,001 – $60,000 | 2.27% |
| More than $60,000 | 4.55% |
| HOURLY social media management COST from an agency | % OF MARKETERS |
| Less than $20 | 23.08% |
| $21 – $50 | 23.08% |
| $51 – $75 | 7.69% |
| $76 – $100 | 15.38% |
| $101 – $300 | 15.38% |
| $301 – $500 | 15.38% |
| $501 – $750 | 0.00% |
| More than $750 | 0.00% |
How much does social media management cost from a freelancer?
Social media management from a freelancer costs $1001 – $10,000 per month (56% of respondents) and $21 – $50 per hour (50% of respondents). Some freelancers may offer specific social media tasks, like creating and posting your status updates, while other freelancer may offer social media designs for advertisements. This means that freelancer costs can vary depending on their tasks, and you may need to hire more than one freelancer to help with your strategy.
Source Data
| MONTHLY social media management COST from a freelancer | % OF MARKETERS |
| Less than $100 | 2.56% |
| $100 – $1000 | 28.21% |
| $1001 – $5000 | 30.77% |
| $5001 – $10,000 | 25.64% |
| $10,001 – $15,000 | 7.69% |
| $15,001 – $20,000 | 2.56% |
| $20,001 – $40,000 | 0.00% |
| $40,001 – $60,000 | 2.56% |
| More than $60,000 | 0.00% |
| HOURLY social media management COST from a freelancer | % OF MARKETERS |
| Less than $20 | 21.43% |
| $21 – $50 | 50.00% |
| $51 – $75 | 21.43% |
| $76 – $100 | 0.00% |
| $101 – $300 | 0.00% |
| $301 – $500 | 0.00% |
| $501 – $750 | 0.00% |
| More than $750 | 7.14% |
What percentage of your overall marketing budget should you allocate to social media management?
Businesses typically allocate 5% – 25% of their overall marketing budget to social media management (66% of respondents). How much you decide to allocate to social media marketing will depend on your own unique goals, budget, and the return you receive from your campaign.
Is social media management worth the cost?
Yes, social media is worth the cost. In fact, 86% of businesses say they are happy with the ROI they receive from social media management. With the right campaign and an experienced team behind your strategy, you can effectively increase your brand awareness, drive traffic to your site, and boost sales with social media.
| SATISFIED FROM SOCIAL MEDIA MANAGEMENT | % OF MARKETERS |
| Yes | 86% |
| No | 16% |
Data roundup: Why do you advertise on social media?
39%
To build brand awareness
Source: WebFX
17%
To generate leads
Source: WebFX
31%
To drive sales
Source: WebFX
12%
To increase website traffic
Source: WebFX
How much should you spend on social media marketing?
The amount of your social media marketing costs depends on a number of factors, such as the number of platforms you use, the paid ads you create, and whether you choose to outsource your social media marketing. Like we mentioned above, most businesses allocate 5% – 25% of their total marketing budget to social media marketing.
Ultimately, you must choose a budget that fits the needs and goals of your business. WebFX offers affordable social media plans to help you manage and optimize your social presence to reach more customers and earn more revenue online.
A wide array of services is included with each social media pricing level that WebFX offers.
We’ll work with you to review your goals, your marketing budget, and your industry to determine the best social media pricing marketing package for you. That way, we can make sure we’re offering social media management packages that match up with your needs at a price that works for your company.
WebFX helps companies like yours reach their business goals.
See Case Study“WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
Social media management pricing: How much does it cost to advertise on different platforms?
Curious about social media advertising costs? Social media platforms can vary in their advertising pricing. Let’s take a look at the price of marketing on each social platform.
With more than three billion monthly active users, Facebook is one of the most popular social channels. So how much does it cost to market your business on Facebook?
How much does it cost to advertise on Facebook?
Facebook advertising costs $0.26 – $0.50 per click (22% of respondents), $1.01 – $3.00 per 1000 impressions (26% of respondents), $0 – $0.25 per like (23% of respondents), and $0 – $5.00 per download (38% of respondents). How much you pay for Facebook ads depends on several factors, like your audience, ad budget, industry, and more.
How much does it cost to advertise on Facebook per month?
Facebook advertising costs $1 – $500 per month on average (63% of respondents). How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.
Like Facebook, it’s completely free to set up a business account on Twitter. But if you want to reach more people, you do have the option to pay for Twitter ads. Let’s take a look at a few options.
How much does Twitter advertising cost?
Twitter advertising costs $0.26 – $0.50 per first action (18% of respondents) and $1.01 – $2.00 per follow for promoted accounts (25% of respondents). Several factors can influence the cost of Twitter ads, like your ad quality score, competition, industry, and bid type.
How much does Twitter advertising cost per month?
Twitter advertising costs $101 – $500 per month (53% of respondents). However, monthly costs can vary widely depending on several factors, like your ad budget, bid type, competition, industry, and more.
Just like Facebook and Twitter, it costs nothing to set up a profile for your business on LinkedIn. However, you have several paid options to help you boost connections and brand awareness.
How much does LinkedIn advertising cost?
LinkedIn advertising costs $2.00 – $3.00 per click (30% of respondents), $5.01 – $8.00 per 1000 impressions (18% of respondents), and $0.26 – $0.50 per send for Sponsored InMail campaigns (25% of respondents) on average. It’s important to note that LinkedIn requires companies to bid a minimum of $2.00 per click and per 1000 impressions along with a $10.00 minimum daily spend.
How much does LinkedIn advertising cost per month?
LinkedIn advertising costs $0 – $500 (48% of respondents) per month on average. Several factors can influence how much you spend each month on LinkedIn ads, like your bidding model, bid amount, competition, and more.
Instagram is another popular social media platform that can help you launch effective ads. Get a glimpse into Instagram ad pricing below!
How much does Instagram advertising cost?
Instagram advertising costs $0 – $0.25 per click (30% of respondents), $0 – $4.00 per 1000 impressions (46% of respondents), and $0.03 – $0.08 per engagement (54% of respondents). Lots of factors can influence how much you pay for your Instagram ads, including your ad budget, ad type, industry, and more.
How much does Instagram advertising cost per month?
Instagram advertising costs $0 – $500.00 per month on average (53% of respondents). How much you spend on Instagram ads each month will depend on your cost type, ad budget, and competition.
While it’s free to set up a Pinterest for your business, you can choose to promote your pins to reach more users. Learn more about the pricing you can expect below!
How much does Pinterest advertising cost?
Pinterest advertising costs $0 – $0.10 per click (26% of respondents), $0 – $2.00 per conversion (27% of respondents), $0 – $1.50 per 1000 impressions (38% of respondents) on average. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more.
How much does Pinterest advertising cost per month?
Pinterest advertising costs $0 – $500.00 per month on average (59% of respondents). How much you spend each month on your Pinterest ad campaign can depend on your chosen ad cost type (per click, per conversion, etc.), industry, audience targeting, and more.
Social media management: Standard consultation and reporting plans (Monthly)
| Features | BRONZE | SILVER | GOLD |
|---|---|---|---|
| Number of Posts per Month | 10 | 20 | 30 |
| Custom Images per Month | 8 | 10 | 12 |
| Number of Networks | 1 | Up to 2 | Up to 3 |
| Social Media FuelFX Assets Included | 1 | 1.5 | 2 |
| Vertical Content Creation | Add $1,200/month | Add $1,200/month | Add $1,200/month |
| Social Media Marketing Strategy | |||
| Social Media Competitive Analysis | |||
| Social Media Brand Reputation Analysis | |||
| Social Media Audit + Recommendations | |||
| Dedicated Social Media Account Manager | |||
| Daily Monitoring of Included Social Assets | |||
| 48 Business Hour or Less Customer Response Time | |||
| Personal Social Media Consultations per Month | 1 | 2 | 4 |
| Access to WebFX editorial calendar & content publishing tools | |||
| Standard Monthly Reporting and Analysis | |||
| Network Setup & Optimization | |||
| Cover Photo & Profile Photo Design/Optimization | |||
| 500+ SMEs behind campaign driving results | |||
| Boosted Posts per Month | 2 | 4 | 6 |
| Required Boosted Post Spend | $100 | $200 | $300 |
| Setup Fee | $4,500 | $6,300 | $7,200 |
| Ongoing Management Fee | $3,000 | $4,200 | $4,800 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Social media advertising: Standard consultation and reporting plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
| AdTechFX Programmtic Channel | Access Included | Access Included |
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechFX Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechFX Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsFX Landing Pages | ||
| Setup of 1 FunnelsFX Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $4,500 or 12% of ad spend, whichever is greater |
| Required Ad Spend Range | $1,000 – $30,000 | $30,000+ |
WebFX is a leader in social media marketing
When you partner with WebFX, we focus on reaching your goals and driving revenue for your company through successful social media management. To date, we’ve driven over $10 billion in revenue and more than 24 million leads for our clients.
Whether you want to establish a more influential presence on social media, engage more effectively with customers, create helpful content, or move more customers to your site, we’re the digital marketing agency for you!
We’ve worked with over a dozen different industries, and we have the experience and knowledge you seek.
If you want to experience the benefits of social media, contact our dedicated team or call us at 888-601-5359 to get a free quote and learn more about how social media can have a positive impact on your business!
Social media management cost calculator
Try out our free social media management cost calculator to get a more accurate indication of how much you’ll spend on your strategy!
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