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Published: November 11, 2021

How Much Should a Company Spend on Marketing?

“How much should I spend on marketing?” Good question. According to the U.S. Small Business Administration, companies with less than $5 million in revenue (and profit margins of 10-12%) should invest 7-8% of their revenue into marketing. Your industry, business size, and growth stage all affect what percentage of revenue should be spent on marketing.