The 10 Top Education Marketing Agencies Around the World
Learn more about the best nonprofit marketing service providers
Learn why these companies made our list of the best nonprofit marketing agencies below:
First on our list is WebFX — which, yes, is us. But there’s a reason we’ve placed ourselves on this list. We have a long history of driving exceptional results for our clients in the form of leads and revenue — in fact, we have over 61,900+ hours of experience working with educational institutions. Partnering with us will let you offload all the work of your marketing while maintaining full control over all your campaigns. You can be however involved you want to be in the process of optimizing your digital marketing efforts. Plus, you’ll be able to harness RevenueCloudFX, our proprietary marketing software limited exclusively to our clients.
Why We Picked Them
Pros
Cons
Considerations
CAYK Marketing, which is located in Canada, is another top education marketing agency. CAYK specializes in working with midsized businesses and organizations, so huge universities or tiny schools might not fall within the range of institutions they work with. But if you fall somewhere in the middle, you could be the perfect fit. Reviews for CAYK Marketing say that the team there is excellent at adapting to whatever their clients need, as well as following through on every promise they make. Plus, they’re reported to be highly knowledgeable and friendly.
Why We Picked Them
Pros
Cons
Considerations
Wildish & Co. is an agency located in London, and its biggest strength lies in branding. This is the best agency for helping you hone your school’s image and enhance the public perception you have. That’s not to say that they can’t also drive more specific results like traffic and leads, though. Clients say that Wildish takes the time to understand your institution before beginning work on your marketing, and that their branding services are highly creative and original. Others praise them for getting everything done on time.
Why We Picked Them
Pros
Cons
Considerations
Another of the best education marketing companies out there is Simple Web Solutions. This Greek agency specializes in working with small businesses and organizations — in fact, those are the only clients they work with. If your school is very small, this could be the best partner for you. Reviews mention that Simple Web Solutions has a strong commitment to detail, as well as years of expertise and a strong willingness to communicate. That means you can expect a positive experience from working with them.
Why We Picked Them
Pros
Cons
Considerations
Defined Chase is a Lithuania-based agency that offers several types of services, with its most standout offering being mobile app marketing. Promoting yourself through different apps is a great way to get in front of your target audience, especially since you can choose which specific apps to target. Clients say Defined Chase excels at all its services, not just mobile app marketing. They praise the agency’s deep marketing knowledge, honesty, and responsiveness, among other things.
Why We Picked Them
Pros
Cons
Considerations
One of the top education marketing agencies from Ukraine is Sensters, which specializes in user experience (UX) design. UX is hugely important for optimizing your website and other marketing materials, as bad UX can drive away potential new students. Thankfully, Sensters can help you optimize your UX design to the fullest. Reviews indicate that they’re very good at figuring out what works best for their clients, and that they’re highly imaginative and always willing to address feedback.
Why We Picked Them
Pros
Cons
Considerations
OMR Digital, an Indian agency, offers only a few services — mainly SEO, PPC, and social media marketing. Their primary focus is on the first two, which is why it’s best to partner with them if your number one priority is search engine marketing. Provided that’s what you’re looking for, you’ll likely be happy with this agency. Clients indicate that they’re one of the best education marketing companies out there, saying that they get everything done on time and tailor their approach to each client they work with.
Why We Picked Them
Pros
Cons
Considerations
Growth Hackers, as the name indicates, has a particular focus on growth marketing. That’s a type of marketing that aims to optimize your organization’s reputation and long-term image rather than driving short-term results. That being said, Growth Hackers can certainly still help you achieve short-term goals as well. If you work with Growth Hackers, you can expect a positive experience. Reviews suggest that this agency will spend a lot of time learning about your school or university and have a huge attention to detail.
Why We Picked Them
Pros
Cons
Considerations
Yet another top education marketing agency is CUT THRU, which is based in Australia. This agency offers several services, but if there’s one thing they stand out for, it’s their ability to craft a very outside-the-box brand voice. One look at their Clutch bio is enough to show that they do that with their own brand, and they can do it for your school, too. This agency is best for institutions that want a unique brand voice that helps them stand out from the crowd. If that’s you, expect a good experience — clients say that CUT THRU has a deep commitment to helping their clients succeed.
Why We Picked Them
Pros
Cons
Considerations
- Services: SEO, PPC, social media marketing, email marketing, mobile app marketing
- Location: Sydney, Australia
- Pricing: $1000+ per project
- Employees: 2–9
- Clutch Rating: 4.9/5
Why We Picked Them
Pros
- Tailored marketing strategies
- Focus on student engagement
- Strong branding expertise
- Collaborative approach
Cons
- Limited industry diversification
- Resource allocation concerns
Considerations
Last on our list of the best education marketing agencies is Soup Agency, another option in Australia. Social media marketing is this agency’s strongest suit, although they offer plenty of other services as well. They provide an excellent experience through all of those services.
For instance, reviews for this agency point out how they have a strong work ethic and commitment to their clients’ success. Others add that they’re highly proactive and drive extremely effective results. That means it could be a huge benefit to work with them.
How we chose the top education marketing agencies
The sheer number of marketing agencies worldwide is overwhelming, especially if you’re new to digital marketing for education. To help institutes like yours select the best partner, we performed in-depth research on companies in the market and compiled a short list.
To narrow down the top education marketing companies, we looked at the following factors:
- Experience: We looked only at companies that had prior experience in marketing for educational institutions. By reading reviews and client testimonials, we were able to find companies with proven experience with education clients.
- Cost: All the agencies have prices within a normal range for digital marketing companies, based on the industry standard. We also looked for a range of pricing options to fit every institution’s budget.
- Certifications: To make sure each company acted on the values they promoted, we looked for education marketing agencies that had awards or certifications in their field.
- Reviews: While we did look for companies with experience in education, we also made sure those experiences were positive. We evaluated client reviews to see what their experience was like, positive or negative, and how each agency responded to those reviews.
Once we had a list of the top agencies, we selected a few from different locations worldwide, offering a broader selection of companies for businesses across the globe.
FAQs about education marketing agencies
Looking for more info about education marketing companies? Here are some FAQs to answer any remaining questions you may have!
What is an education marketing agency?
An education marketing agency is a company that helps educational institutions market themselves online across various digital channels. They work with schools and universities to attract new students and increase revenue.
What do marketing agencies for education do?
Education marketing agencies perform tasks and optimizations to your website, social channels, email marketing, and more to help you:
- Build your institution’s reputation
- Connect with students and parents
- Find new students to enroll
- And more!
These companies plan marketing campaigns, perform ongoing optimizations, offer support, and make sure your marketing performance is meeting your goals.
How much do education marketing agencies cost?
Digital marketing for education typically costs $50 – $6,000 per month. However, digital marketing pricing completely depends on the agency you partner with, as well as which marketing services you choose.
An average project from one of these agencies might cost around $1,000. Even so, it’s best to look at specific agencies to gauge pricing options and find the best fit.
Should I hire an education marketing agency?
Some universities may have their own marketing teams. If that’s you, then you may not need an outside agency. Otherwise, though, you almost certainly do. Professional agencies have both the time and the expertise to drive exceptional marketing results while you spend time managing other facets of your school.
See what it’s like to partner with one of the best education marketing agencies
Now that you’re familiar with some of the best education marketing companies out there, it’s time to narrow down the list to the best option for you. For schools and universities in the United States, the best choice is WebFX.
As a full-service agency, we offer a wide variety of services to choose from, so you’re not limited only to a few options. And we have decades of experience with digital marketing, so we know what we’re doing.
Interested in partnering with us for our marketing services? Just give us a call at 888-601-5359 or contact us online today!
