Want to reach more customers and earn more revenue for your restaurant supply business? Digital marketing can help!
The Internet is a great place to market your business. And there are countless strategies available for reaching your target audience.
So, how do you know which methods are best for your restaurant supply company?
On this page, we’ll discuss the top three methods for marketing your restaurant supply company on the web. If you need help creating your digital marketing strategy, call us today at 888-601-5359 to speak with a strategist.
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1. Search engine optimization (SEO)
If you want to earn more site traffic and reach more potential leads, search engine optimization (SEO) is a great option. SEO is the process of boosting your website’s rankings in organic search results.
Many companies strive to reach the top page of results. This is due to the fact that 75% of people won’t go past the first page of results. If you aren’t on the first page of results, you will miss out on potential leads for your business.
So, how do you use SEO to boost your website’s ranking?
The first step to helping your website rank higher is choosing keywords. Your keywords are what trigger your website to appear in the search results. You will need to conduct keyword research to figure out which keywords your business should target.
After you select your keywords, you need to optimize your site. Google analyzes numerous factors when determining your site’s ranking.
An important part of improving your SEO is link building. You want to earn backlinks for your site, which are links to your site from other authority pages. These links help boost your site’s rankings in search results.
You increase the trust and validity of your information by earning backlinks. When credible sites link back to your site, it signals to Google that your website contains valid and helpful information. By earning backlinks, you can build up the authority of your site.
If you continue to earn backlinks, Google will rank your site higher. They will believe that information on your site is valuable and that others should see the information. This will help you reach more leads for your restaurant supply business.
How do you earn links? The best way to earn links is by creating valuable content. When you create original content, you can share it with reputable sites and encourage them to share it online.
If they like what they see, they may use it as a resource in their own content. This enables you to build a relationship with that site, so you can earn more backlinks. When you earn more backlinks, you will be able to reach more people and gain more leads for your business.
When you utilize SEO, you are trying to rank for certain keywords. To rank for a keyword, you’ll want to use that keyword on your site. Google crawls your site looking for keywords to understand the context of your page, so you want to use them to help your page rank for the right keywords.
There are numerous places you can integrate keywords. You can use them in the heading, title, meta description, and body text of your pages.
When you integrate keywords on to your page, you need to be mindful of how often you use them. If you use keywords too frequently, it can lead to keyword stuffing. This negatively impacts your site’s ranking.
It is best practice to only use keywords where they fit naturally.
When you are optimizing your site, you want to ensure that it provides a positive user experience. You want visitors to have a good experience on your site so that they remain on it. A poor user experience can drive away potential leads.
If people immediately leave your site because of poor user experience, it will increase your bounce rate. This negatively impacts your SEO rankings.
There are numerous aspects you can look to prevent visitors from leaving your site. You can improve your website’s design, navigation, and page speed. These are all factors that affect user experience.
By optimizing your site for SEO, you’ll see better results with your campaign. You will be able to reach more potential leads for your restaurant supply business.
Hear What It’s Like to Work With WebFX!
“I work with a couple other companies across our portfolio and I certainly have the best working relationship and success with WebFX. I appreciate the collaboration, patience and always prompt response with our last minute requests. The WebFX team always presents “guinea pig” ideas that we can test on the properties, some of which come from completely different types of establishments. I truly appreciate the ability to pivot and think outside of the box, especially during these most challenging year!”
2. Pay-per-click (PPC) advertising
If you want to reach more qualified leads, pay-per-click (PPC) advertising is a great option for your business. PPC ads appear at the top of the search results, above the organic listings. These are paid advertisements that drive in more credible leads for your restaurant supply business.
PPC also operates on keywords. You’ll need to conduct research to figure out which keywords work best for your campaign.
Once you select your keywords, you’ll need to bid for your ad’s placement. The amount you are willing to pay each time someone clicks on your advertisement is known as your maximum bid. This is a flexible amount that can be changed at any time.
Your maximum bid, along with your quality score, determine your placement.
PPC provides many opportunities for your business. It also poses many benefits for your restaurant supply business.
This method gives you complete control over your campaign. You decide how long you want the campaign to run, the time of day, and how much you want to spend.
With PPC, you can also set the budget for your campaigns, and you’ll never incur additional costs that push you over budget.
One of the great things about PPC is that you also only pay when someone clicks your ads. This means that you are only spending money on people who are interested in your restaurant supply business.
PPC is great for driving credible traffic to your site. In fact, 65% of all high-intent searches result in someone clicking on a PPC advertisement. People who are closer to conversions are going to be the ones clicking on your PPC advertisement.
When you utilize PPC, you’ll drive in more credible leads for your restaurant supply business. By driving in more credible leads, you can earn more conversions for your business.
3. Email marketing
What is one of the best ways to directly reach out to potential leads? Email marketing, of course!
Email marketing has the potential to drive in $44 for every $1 spent — giving you a potential return on investment (ROI) of 4400%! This is a great opportunity for you to nurture leads and help them convert.
To start using email marketing, you’ll need to gain a list of subscribers. You can do this by adding email signup forms on your site.
You’ll want to refrain from buying email lists. These won’t produce results for your business because these lists do not contain people who want to hear from you. Many of your emails will end up in spam or junk folders.
By building up subscribers from your own site, you’ll garner a list of people who are interested in your products. Once you have an established list, you can begin sending emails.
To make your email marketing campaign easier, you can use email marketing programs to help you run your campaigns. With programs like EmailMarketingFX, you can create, send, and monitor your emails in one place. EmailMarketingFX allows you to see how your campaign is working and where you can make improvements.
Email marketing is a great opportunity for your business because you can connect with leads and nurture them. You can send them promotional emails, coupons, sales, or informational emails. These are all types of emails that can help sway someone to make a purchase.
With email marketing, you will be able to gain more leads and conversions for your restaurant supply business.
Good agencies have more than 50 testimonials.
Great agencies have more than 100 testimonials.
WebFX has over 1,020+ glowing client testimonials.See What Makes Us Stand out
Let WebFX supply you with a great digital marketing plan
If you’re ready to start marketing your restaurant supply company, WebFX can help. We’re a full-service digital marketing company that specializes in creating digital marketing plans to help you reach more leads and earn conversions.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team has years of experience creating customized plans for our clients. We create plans that help you achieve your goals.
Our plans are designed to bring your restaurant supply business success. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We create plans that put your success first.
We have over 1,020 client testimonials that attest to the great work we do. Check them out to see what it’s like to partner with a top digital marketing company like WebFX!
Learn more about restaurant digital marketing
Are you ready to learn more about how you can gain more valuable leads and conversions for your business? If you’re ready to start taking your business to new heights, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!