Content Marketing for Healthcare

Today, content marketing is an essential part of any digital marketing strategy. And given that healthcare is a three-trillion-dollar-per-year industry, it's essential in order for any hospital or practice to stand out.

A large portion of the healthcare industry isn't yet creating content as part of their marketing strategies — meaning that if you start now, you'll be ahead of the curve.

If you're interested in learning how WebFX can create a content strategy for your healthcare practice, call 888-601-5359 to speak with a strategist, or keep reading to learn more about the role digital content plays in reaching new patients.

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Why use content marketing for healthcare?

Content marketing involves creating and sharing content that attracts and interests your target audience. The idea is to create high-quality content that your readers will enjoy and share. When you provide them with relevant information, they will return to you for insight and share your content with others.

As you build credibility, you establish yourself as a trustworthy source and potentially an industry leader. From this position, you can increase your company’s reach to grow your business.

At WebFX, content marketing is one of our specialties. As a leading company in healthcare content marketing, we know that there are dozens of different options you could use to engage your website’s visitors, including:

  • Blogs
  • Infographics
  • Press releases
  • Videos
  • eBooks
  • Guides
  • Reviews
  • Articles

All of these content marketing solutions for healthcare include fresh, original, and inventive content that you can use to attract visitors to your site and spread the word about your business.

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
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Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
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Want to speak with an expert? Call us at 888-601-5359

Content marketing and the healthcare industry

Businesses in the healthcare industry have been slow to integrate content marketing. While certain industry players like hospitals have jumped on social media, the majority of companies have not yet started publihing original, compelling content on their sites.

But there are a lot of people who use the Internet to find answers to their health questions. According to Google, one in 20 queries entered into their search engine are related to health, so there's a clear audience for this kind of content.

There’s no denying the significance of digital power in the healthcare field. People seek answers to their health questions—and they look to businesses like yours to provide them with those answers. It’s up to you to provide them with the right information.

Why the lag in healthcare content marketing?

When it comes to content marketing for healthcare, there is no shortage of topics to cover. But healthcare is tightly regulated, and there are more legal and ethical considerations involved than with most other industries.

But on the Internet, one wrong answer or a snippet of false information can have a huge impact on a reader.

All of this translates to great opportunity for you to connect with search engine users. The need is out there, and the services you offer can help fill that need. Content marketing for your healthcare business can help your company show up for one out of every 20 Google searches — or 175 million queries per day.

Ready to improve your content marketing strategy?

WebFX can help. We have years of experience creating effective content marketing strategies for our clients in the healthcare industry, and we'll do the same for you.

Content marketing tips for healthcare

With such a great demand for health-related content, there is no shortage of ideas for topics. Here are a few tips to consider when you decide to create and publish content for your audience.

Create content that’s sharable

Content for healthcare businesses has come a long way since the brochures you found in your doctor’s office. While information is still valuable in the healthcare industry, search engine users expect sharable content today.

People expect to read educational information from professionals in the healthcare industry. They want answers to their questions, as well as information on how to stay healthy or live with a particular ailment.

To get started with content creation, put yourself in your patients’ shoes. Record the questions that they ask and address the most common questions on your website. For example:

  • If you’re a child psychologist, create a post about the connections between childhood obesity and depression.
  • A podiatrist could write about the top orthopedic shoes on the market.
  • A healthcare CEO could write about the nation’s best hospitals for cardiology, and provide takeaways for the readers.

In the medical field, there is an abundance of information to ponder, write about, and share with your audience. Those open lines of communication are what content marketing for healthcare is all about. Plus, you can establish a stronger presence and better credibility by linking to authoritative sources as you work.

Post industry news

As someone in the medical field, you’re expected to know up-to-date information. If there’s a medical breakthrough or something else pivotal occurs, you can be the first to break the news to your website’s visitors. Adding newsworthy content to your website gives your company fresh content that appeals to visitors while boosting your authority and building trust with your audience.

Recognize the significance of video

Over forty-seven percent of Internet users share pictures and video they encounter. The power of video is significant, and this is especially true for the healthcare industry. Consider the following ideas for using video in content marketing for healthcare:

  • Consider using a video campaign to raise money for a health-related cause. The Arnold Palmer Children’s hospital attributed over $100,000 in fundraising to a video campaign.
  • Create a channel on a video sharing site like YouTube. Video channels let your site visitors easily find the information you post. For example, Children’s Healthcare of Atlanta has over 1,600 subscribers to its YouTube channel.

Consider hiring a professional

The healthcare industry is a fast-paced industry that never sleeps. You likely have plenty of other areas on which to focus your efforts, besides creating and sharing content. Simply put, your expertise is probably needed elsewhere.

WebFX is here to help you out.  We’ll listen to your needs and provide you with the content your visitors want to read to give you a bigger and bolder presence online. Our professional, award-winning team of content marketers knows how to get your healthcare business the recognition and traffic you need to become a popular industry contender.

If you want to start using content marketing in the healthcare industry, contact us today for a free quote!

Ready to start your content marketing campaign? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your healthcare marketing challenges.