HospitalsTreat More Patients With Healthcare Marketing Services
Support the Patient Journey Online With Healthcare Marketing Services
A patient’s journey starts the moment they realize they need assistance from a medical professional. As they turn to the Internet for solutions, you can support them from the very beginning of their online journey through healthcare marketing services. Keep reading to learn more about how expert healthcare marketing services can help your patient and you!
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!
Did you know 93% of all online experiences begin with a search engine, including looking for a healthcare provider? It’s why SEO services are one of the best methods of marketing your healthcare business and making it visible to patients online.
As a top-rated digital marketing agency for the healthcare industry on Clutch, WebFX’s custom SEO services offer a multi-pronged approach to improving your practice’s online visibility through:
In-depth SEO audits
Keyword research
Link building
On-page, off-page, and technical SEO
Content creation and optimization
And more!
With the help of these SEO services, you can ensure patients see your practice when they need you most.
At WebFX our local SEO services leverage tools like LocalFX to help you manage your local listings and ensure all information about your practice like hours, contact information, addresses, etc., are accurate. This way, your patients always know where and how to contact you.
Another way to reach patients through Google search results is pay-per-click (PPC) advertising. PPC allows you to display paid ads at the top of search results, above organic rankings.
At WebFX we optimize both your PPC and SEO strategies so they work in tandem to help your practice rule organic and paid search results. We use first-party data compliant HIPAA and other medical privacy rules to help guide your campaign decisions and ensure you’re taking the right steps to reach your patients.
Web design and maintenance is one of the most important digital marketing strategies a healthcare business can use. SEO, PPC, social media — they act as veins and arteries, leading patients to the heart of information about your practices, your site. Keeping them there requires a patient-friendly and informative website.
Through WebFX’s web design & development services, we’ll help you create a compliant healthcare business website that’s audience-oriented with clear layouts, easy navigation, and responsive design for on-the-go viewing.
Want more? Here’s what else you get with WebFX’s comprehensive web design services:
Patients choose healthcare providers based on a variety of factors, and trust is arguably the biggest one. Building trust between you and your prospective patients starts with great content marketing.
With 100+ specialized content writers and 4,000+ blog posts written for clients across all industries, we know a thing or two about putting together a successful content marketing strategy.
Our writers can help you craft expert copy that shows off your healthcare expertise, via our content:
Conversion rate optimization (CRO) is a process and digital marketing strategy that involves testing and implementing changes to your website with the goal of improving the patient experience.
Sometimes adding a call to action (CTA) button at the top of a page, removing a lengthy paragraph, or changing the wording of a heading can make all the difference in how a patient navigates your site.
WebFX’s CRO services help you make data-driven decisions about how to improve your website and effectively implement those changes. From analyzing usability to ensuring HIPAA compliancy, our CRO services will help you improve your online visibility, credibility, and lead generation ability.
Learn how our award-winning team of healthcare marketing specialists create custom solutions for your business.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine your custom strategy
Your Industry
With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.
Your Business Goals
We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.
Earn a 20% greater ROI with healthcare marketing experts
Get more than a marketing expert, get a marketing expert in healthcare. With WebFX, you’ll receive a dedicated team in healthcare marketing, helping your healthcare system increase its marketing ROI by 20% or more.
Specialty hospitals
Outpatient care centers
Nursing homes
Rehabilitation centers
Medical laboratories
Explore our health & wellness case studies
Read our case studies for a more in-depth look at our results.
Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.
We’re opening a new location
Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.
We’re not attracting enough patients
Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.
We have high patient turnover
Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.
Hear from our clients
Drive more revenue
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
2Xrevenue in six months
Drive more web traffic
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
3872%increase in sessions from SEO
Why invest in healthcare digital marketing services?
Keep reading to learn more about why investing in healthcare digital marketing services is a smart move for your practice.
Build trust & authority online
In the healthcare industry, building trust with patients is the key to success. Similarly, in SEO, search engines reward pages with trustworthy, helpful content. So, how do we get the best of both worlds here? With content marketing.
When you partner with agency you can build a strong content marketing strategy that benefits both your site and your patients — you offer insightful resources that educate your patients, and in return search engines note your site as trustworthy and authoritative.
Expert insights from
Kelsey LeinbachWebFX Healthcare Industry Expert
“By building blog content around questions your target audience is searching for before treatment, you’re able to show up in a patient’s initial questions prospective patients are asking and answer them. By ranking for those terms, you can develop thought leadership around those questions your target audience are asking.”
Get expert insights
When partnering with an agency, you’re not just getting healthcare marketing services. Your getting insights and assistance from seasoned marketing experts who understand the ins and outs of all aspects of digital marketing, from SEO algorithms to copywriting best practices.
When you’re working with a team of experts who’ve seen it all, you get the peace of mind that your strategists will help you make the best decisions for your business and overcome any hurdles thrown your way.
Reach qualified leads
When you partner with experts at a healthcare marketing company, you’re also increasing your chances of connecting with qualified leads (or in this case, your ideal patients).
Through digital marketing tactics like PPC and paid social media ads, you can target your campaigns at those who need your services most and begin nurturing qualified leads and effectively converting them to your practice.
Expert insights from
Alexa GohnWebFX Healthcare Industry Expert
PPC advertising can be a great tool to help healthcare clients get traction in the search results fast. There’s no waiting for pages to gain their footing while Google crawls them — you set your budget, run your ads, and watch the patient leads come in!
Gain access to marketing technology
Working with a healthcare marketing agency also means you’re getting access to marketing technology that you may not have access to otherwise. Marketing technology like SEO tools, email automation software, data management solutions, etc., don’t just make your life easier — they make your campaigns more effective with data-driven insights for smart marketing.
Take WebFX for instance. Our in-house marketing software, MarketingCloudFX, is powered by over 1 billion data points to help our clients make smart marketing decisions. From centralized data to lead tracking, MCFX give our clients to the power to maximize their marketing results and remain competitive in their industries.
Over the years, MCFX has helped our clients achieve results like:
The best healthcare digital marketing companies should offer a full suite of marketing solutions for their clients. Every client has different needs that require unique solutions. That’s why healthcare marketing companies should offer a variety of services like:
SEO
PPC
Website design & development
Social media marketing
Email marketing
Content marketing
And more
Having these services makes an agency a one-stop shop and an ideal candidate as a partner for healthcare marketing services.
You’re likely wondering if you even need healthcare digital marketing services in the first place. Not everyone may need them, but there’s a few ways you can tell if you do need healthcare marketing services:
1. You’re not generating enough traffic
If your website isn’t bringing in as much web traffic as it should (or just very little traffic altogether), it’s a surefire sign that your healthcare office is in need of some expert digital marketing services.
Your website should be able to generate sustainable traffic for your business that keeps current patients engaged while also attracting new ones.
2. Your competitors are outranking you
When you search for businesses like yours on Google, have you found that your competitors’ websites are showing up before yours does? If that’s the case, it could mean your digital marketing efforts (and specifically, SEO) could use a refresh to get you back on track.
When you partner with a healthcare marketing agency, you can trust that your dedicated strategists will help you develop a strategy that continues working well after implementation.
3. You can’t find your website online
Are you having a hard time finding your business online? If you’re noticing that it takes a bit of scrolling through search engines to find your website, chances are that patients aren’t seeing your site either. Don’t make people have to jump through digital hoops to find your website. Make it easy by partnering with a healthcare marketing agency that can help you increase your online visibility and attract more patients.
4. You don’t have time to market yourself
Maybe your web traffic is fine and you’ve got a steady enough flow of patients coming in, but you want more. The problem? You don’t have enough time to dedicate to marketing your healthcare clinic while also providing care to those it serves.
This is a common problem a lot of healthcare businesses face, which is why they turn to healthcare digital marketing agencies. Digital marketing agencies take the pressure off your shoulders so you can focus on caring for patients while the marketers work to make your practice visible to prospective patients online.
If you’re facing any of the issues we mentioned in the previous question, then yes, digital marketing services for healthcare are worth the investment!
Healthcare digital marketing services keep your business discoverable online and when done right (like with the help of a professional agency), your marketing efforts will allow your to continue growing your practice through lead generation, online engagement, brand awareness, and more.
So, you’re thinking of hiring a healthcare marketing company — great choice! You’re one step closer to accelerating your practice’s growth.
When hiring an agency for healthcare marketing services, there are a few things to keep in mind that can help you find one that fits your business:
Set your budget
Outline your marketing goals and the services you’ll need to reach them
Determine what metrics you’ll use to measure your success
Research agencies and look at things like testimonials, reviews, case studies, etc.
Prepare a list of questions to ask potential partners like, “How often do you communicate results to your clients?” or “Have you worked with businesses similar to mine? What was the outcome?”
Despite all the above services we offer, you may be wondering why you should partner with WebFX for your marketing. What makes us stand out from your other marketing options?
As it happens, we bring several benefits to the table. Here are just three of the biggest ones!
1. WebFX has decades of experience
One of the greatest benefits WebFX offers is our experience. We’ve been driving marketing results since 1996, giving us over 28 years of experience with healthcare digital marketing.
When you partner with us, you’ll be able to gain access to all the expertise we’ve gained over the years. That will allow you to drive far better results than you would on your own!
2. WebFX is a full-service digital marketing agency
Another thing that makes WebFX stand out is the fact that we’re a full-service marketing agency. That means we offer a full range of marketing services, as opposed to some other agencies that specialize in only one or two strategies.
The advantage there is that if you need help with multiple strategies, you can keep all of your services centralized with us rather than outsourcing to multiple other agencies.
3. WebFX drives superior results
Finally, WebFX has a rich history of driving amazing results for our clients. In the past five years alone, we’ve generated over 24 million leads and $10 billion in revenue for small businesses, including healthcare providers like yours.
By partnering with us for our digital marketing services for healthcare, you’ll gain access to revenue-driving marketing services that attract more patients to your healthcare practice.
WebFX helps companies like yours reach their business goals.
“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result”
HydroWorx
WebFX knows marketing for healthcare companies
Ready to kick your marketing campaigns into gear? Let WebFX help you get started! With 1,100+ client testimonials, we’re the agency healthcare practices trust to drive stellar results. We know marketing for healthcare inside and out, and we can’t wait to show you firsthand.
When you partner with us, you’ll gain access to all the services listed above and more. You’ll also receive a dedicated account representative to keep you informed and involved in everything we do for your online marketing.
Search engine optimization (SEO)
Local SEO
Pay-per-click (PPC) advertising
Web design and maintenance
Content marketing
CRO
Your Industry 
Your Business Goals 
Additional Support Needs 
