Treat More Patients with Expert Healthcare Marketing Services

Another way to reach people through Google search results is pay-per-click (PPC) advertising. PPC allows you to display paid ads at the top of search results, above the organic rankings. The best part is, you only have to pay for those ads when users click on them.

Each time someone clicks on one of your ads, they’ll be directed to a landing page that encourages them to convert (i.e., schedule an appointment, request a consultation, contact your office, etc.). WebFX can help you design those landing pages — as well as the ads themselves — to drive maximum conversions.

We’ll also help you optimize your keyword bidding strategy in Google Ads, helping you get your ads into the right searches and letting you display them more frequently!

Social media is home to 33% of the average user’s Internet time. That makes it one of the most ideal marketing spots, which is why WebFX has made social media marketing one of our top services for healthcare industry marketing.

We’ll help you set up a social media account on each of the platforms your target audience populates. From there, we’ll work with you to develop engaging content you can post on a regular basis to attract patients.

We’ll also help you set up paid social media ads, which you can display in the feeds of your ideal patients by targeting specific demographics like age and location.

Web design is one of the most important digital marketing services for healthcare, because your website is the center of all your other strategies. SEO, PPC, social media — they all lead back to your site. So, you need that site to be high-quality to retain the patients you drive there.

WebFX can help you get to that point. We’ll implement a variety of tactics to make your site more patient-friendly, including optimizing it for mobile devices and improving your page load speeds.

Once we’re through optimizing your website, people will be sure to have a positive experience there, enabling you to retain more traffic and drive more conversions.

If you want to rank in search results or have people visit your website, you need to have something there to draw them in. That’s where content marketing comes into play.

Content marketing simply involves creating engaging content on your website to attract users. In some cases, that content can veer toward being salesy. For healthcare marketing, though, it should be informative and helpful to prospective patients. Then, you can apply SEO practices to that content to help it rank.

Along with being being helpful and informative, healthcare content marketing should also veer toward demonstrating your practice’s expertise. After all, patients want to put their health in the hands of a practice who they can trust.

Email marketing is one of the best digital marketing services for healthcare, enabling you to nurture leads and push them toward converting. WebFX can help you craft a killer email marketing campaign, beginning by setting up email forms across your website.

Prospective patients will submit their addresses to the email forms in return for receiving newsletters and other materials. From there, we’ll help you design engaging emails to send out to them, even personalizing them to individual patients.

As people receive your emails, they’ll be encouraged to set up an appointment with your practice!