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hours of healthcare marketing experience

Top Clutch Digital Marketing Company Medical 2024 Award

Treat More Patients with Expert Healthcare Marketing Services

Keep your ROI strong year-round with exceptional Hospitals & Healthcare marketing strategies!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Healthcare marketing services from WebFX

Explore WebFX’s full-service healthcare marketing services below:

SEO with magnifying glass icon. Search engine optimization (SEO) for healthcare

SEO with magnifying glass icon. Search engine optimization (SEO) for healthcare

Did you know that 93% of all online experiences begin with a search engine, including looking for a healthcare provider? That’s why search engine optimization (SEO) is one of the best methods of marketing your healthcare business, and one that WebFX specializes in offering.

SEO involves optimizing your website’s content to rank high in Google search results, so those actively looking for healthcare services can find it. WebFX implements a variety of SEO tactics for your business, including integrating relevant keywords into your written content. When it comes to keywords, it’s all about finding and optimizing your site for those your target patients are using to find your practice.

A WebFX employee on a call at their desk with a blue bubble saying insights from our experts

As you rank higher in search results, your site’s visibility will increase and more patients can find you!

Expert insights from webfx logo

kelsey headshot color
Kelsey Leinbach WebFX Healthcare Industry Expert

What we’re seeing now is that the market has continued to grow [since COVID-19]. This growing search volume means there’s increased market share for us to capture. So, when you take a look at your keywords, and there’s an increased search volume, it essentially means there are more users that are able to see your listings, ads, etc.

Finger tapping buy icon. Pay-per-click (PPC) advertising for healthcare

Finger tapping buy icon. Pay-per-click (PPC) advertising for healthcare

Another way to reach people through Google search results is pay-per-click (PPC) advertising. PPC allows you to display paid ads at the top of search results, above the organic rankings. The best part is, you only have to pay for those ads when users click on them.

Expert insights from webfx logo

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Alexa Gohn WebFX Healthcare Industry Expert

PPC advertising can be a great tool to help healthcare clients get traction in the search results fast. There’s no waiting for pages to gain their footing while Google crawls them — you set your budget, run your ads, and watch the patient leads come in!

my dental vision ppc ad

Each time someone clicks on one of your ads, they’ll be directed to a landing page that encourages them to convert (i.e., schedule an appointment, request a consultation, contact your office, etc.). WebFX can help you design those landing pages — as well as the ads themselves — to drive maximum conversions.

We’ll also help you optimize your keyword bidding strategy in Google Ads, helping you get your ads into the right searches and letting you display them more frequently!

Like Icon with heart and a thumbs up. Social media marketing for healthcare

Like Icon with heart and a thumbs up. Social media marketing for healthcare

Social media is home to 33% of the average user’s Internet time. That makes it one of the most ideal marketing spots, which is why WebFX has made social media marketing one of our top services for healthcare industry marketing.

We’ll help you set up a social media account on each of the platforms your target audience populates. From there, we’ll work with you to develop engaging content you can post on a regular basis to attract patients.

We’ll also help you set up paid social media ads, which you can display in the feeds of your ideal patients by targeting specific demographics like age and location.

Desktop Icon with Mobile Icon hovering over it. Web design and development for healthcare

Desktop Icon with Mobile Icon hovering over it. Web design and development for healthcare

Web design is one of the most important digital marketing services for healthcare, because your website is the center of all your other strategies. SEO, PPC, social media — they all lead back to your site. So, you need that site to be high-quality to retain the patients you drive there.

WebFX can help you get to that point. We’ll implement a variety of tactics to make your site more patient-friendly, including optimizing it for mobile devices and improving your page load speeds.

Once we’re through optimizing your website, people will be sure to have a positive experience there, enabling you to retain more traffic and drive more conversions.

Write icon with pencil and paper. Content marketing for healthcare

Write icon with pencil and paper. Content marketing for healthcare

If you want to rank in search results or have people visit your website, you need to have something there to draw them in. That’s where content marketing comes into play.

Content marketing simply involves creating engaging content on your website to attract users. In some cases, that content can veer toward being salesy. For healthcare marketing, though, it should be informative and helpful to prospective patients. Then, you can apply SEO practices to that content to help it rank.

By building blog content around questions your target audience is searching for before treatment, you’re able to show up in a patient’s initial questions prospective patients are asking and answer them. By ranking for those terms, you can develop thought leadership around those questions your target audience are asking.

Kelsey Leinbach, WebFX Healthcare Industry Expert

Along with being being helpful and informative, healthcare content marketing should also veer toward demonstrating your practice’s expertise. After all, patients want to put their health in the hands of a practice who they can trust.

We understand the incredible importance of establishing and demonstrating expertise, authority and trust on websites in this industry because they are held to a higher standard of credibility. [Your practice] is often supporting people in some of their most vulnerable experiences, so there’s an even higher level of consideration that’s essential for building trust.

Alexa Gohn, WebFX Healthcare Industry Expert

Email icon. Email marketing for healthcare

Email icon. Email marketing for healthcare

Email marketing is one of the best digital marketing services for healthcare, enabling you to nurture leads and push them toward converting. WebFX can help you craft a killer email marketing campaign, beginning by setting up email forms across your website.

Prospective patients will submit their addresses to the email forms in return for receiving newsletters and other materials. From there, we’ll help you design engaging emails to send out to them, even personalizing them to individual patients.

As people receive your emails, they’ll be encouraged to set up an appointment with your practice!

Read WebFX reviews on G2

Custom healthcare marketing plans

Learn how our award-winning team of healthcare marketing specialists create custom solutions for your business.



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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.


  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Earn a 20% greater ROI with healthcare marketing experts

Get more than a marketing expert, get a marketing expert in healthcare. With WebFX, you’ll receive a dedicated team in healthcare marketing, helping your healthcare system increase its marketing ROI by 20% or more.

  1. Specialty hospitals
  2. Outpatient care centers
  3. Nursing homes
  4. Rehabilitation centers
  5. Medical laboratories

Solving key challenges for healthcare

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.

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We’re opening a new location

Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.

Marketing icon with flame.

We’re not attracting enough patients

Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

Branch icon of a storefront.

We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

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Hear from our clients

Drive more revenue

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2Xrevenue in six months

Drive more web traffic

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

3872%increase in sessions from SEO