Digital marketing is a crucial part of your rehab facility’s growth.
If you haven’t invested in a digital marketing campaign for your rehab center, you’re missing an excellent opportunity to build your brand and attract new clients to your facility. By compiling a list of marketing ideas for rehab centers, you can start developing an online marketing strategy.
On this page, we’ll provide you with 15 marketing ideas for rehab centers that you can put into action. If you need help composing a digital marketing strategy that works for your center, call us today at 888-601-5359 or contact us online to speak with a strategist!
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1. Manage reviews for your rehab facility
One of the top marketing ideas for rehab centers is review management. Many people who tour or choose your facility will leave reviews on their experience. It’s essential that you manage the reviews you receive.
Not everyone will have a positive experience at your facility. Negative reviews are inevitable, but it isn’t the end of the world. People expect to see negative reviews. What matters to them is how you handle those negative reviews and solve problems.
It’s vital to know where you can expect to see reviews for your business. People will review your rehab center on multiple sites, including Google, industry-related websites like Rehabs.com, and social media platforms like Facebook.
It’s essential to monitor these different sites to see what people say about your rehab center.
When you see positive reviews, thank people for their kind words and for taking the time to share their experience. If you get negative reviews, take time to address concerns and solve problems.
If people see that you’re addressing issues, they’ll feel confident that you’ll take time to solve any problems, if they should occur. This proactive approach builds confidence with your audience and makes them feel more comfortable about choosing your facility.
If you’re looking for the best marketing ideas for rehab centers, start by managing your reviews. It will help you build a positive reputation for your business and appeal to more clients and their families.
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2. Claim your Google Business Profile
When users conduct local searches, Google typically generates a box with a list of local businesses that fit their search query and location. This box is known as the local 3-pack.
You want your facility’s listing to appear in this box because it helps drive local or nearby traffic to your rehab center.
One of the top marketing ideas for rehab centers is to claim your Google Business Profile listing. Your Google Business Profile listing has a significant impact on driving local traffic, so you don’t want to miss the opportunity to drive local leads to your facility.
Once you’ve claimed it, you’ll want to fill out all the information on it. A few examples include your contact information, location, and hours of operation.
All the information on your Google Business Profile listing should be accurate and up-to-date to ensure you’re providing your audience with valuable and actionable information.
You don’t want to offer misleading or inaccurate information because it will discourage your audience from choosing your facility. You can also add pictures to your Google Business Profile listing.
This is a great way to give your audience a preview of your facility. Photos can attract people to your center by providing them a valuable visual.
You can also manage and respond to reviews through your Google Business Profile listing.
Claiming your Google Business Profile listing is one of the best marketing ideas for rehab centers because it allows you to drive local leads to your rehab center. It’s a great way to increase local foot traffic on your website and visits to your facility.
3. Implement a search engine optimization (SEO) strategy
If you’re looking for one of the most valuable rehab center marketing ideas, search engine optimization (SEO) is the solution. SEO is the process of helping you increase your website’s ranking in the search results through optimizations.
This method is beneficial to rehab facilities because it helps more clients find your facility first — before they discover competing ones. You’ll appear higher in the search results and drive more traffic to your website.
To get started with SEO, you must choose your keywords. Keywords play a crucial role in SEO because they trigger your website to appear in search results. If you want to appear in the right search results, you must choose relevant keywords.
Keyword research will help you find the right keywords for your campaign. You’ll generate a list of potential keywords related to your rehab center.
As you look at your keyword options, focus on long-tail keywords. These are keywords that contain three or more words, like “rehab centers in Harrisburg, PA” or “alcohol rehab centers.”
Long-tail keywords are specific and show the user’s search intent, so they drive more relevant leads to your business’s page. These keywords will drive valuable traffic to your facility’s website to help you grow your practice.
Once you have your keywords selected, you’ll integrate them onto their relevant pages. You want to use your keywords often, but not too often. If you overuse keywords, it will lead to keyword stuffing, which will negatively impact your audience.
Aside from keyword selection, you’ll also want to do other optimizations for your rehab center’s website.
These include improving page speed, creating a user-friendly design, and creating a mobile-friendly website. All these factors will help you improve your website’s ranking.
If you’re looking for the best marketing ideas for rehab centers, SEO is a great start. This method will help you drive more clients to your website and get them to check out your facility.
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4. Invest in website design to help your rehab website stand out from competitors
Your website is the heart of your digital marketing. Whenever you run a campaign, you’re going to drive clients back to your site. It’s vital that your website leaves a positive impression on your audience, so they remain engaged on your site.
When your clients walk into the front door of your rehab facility, you want them to have a good feeling about choosing your center. The same idea goes for your website. Your website should appear welcoming and professional.
To start with your website design, focus on making your website a reflection of your facility. You can convey this with your color choices. If you want to have a useful website, choose colors that reflect your business.
If you already have a color scheme, implement it into your web design.
You should have three to four colors for your website:
- One main color
- One to two accent colors
- One font color
When you establish the color for each of these elements, use it consistently across your website. Consistency is key to creating a stellar website.
Aside from being consistent with your color choices, you’ll also want to take the same approach with your font style. Here are aspects where you’ll want to be consistent:
- All H1 headings should be the same style and size, all H2, H3, etc.
- All body text should be the same style and size
- Link colors should be the same
- You should not use more than two different typefaces
- Every heading, subheading, and body text should be the same color, but you can use more than one color for each type (ex. All headings can be white, all subheadings blue, and all body text dark blue).
Again, the key to successful web design is consistency. Consistency will help you build a better brand image and appeal to your audience.
If you want to create an effective web design, make it simple, modern, professional, and easy for your audience to use.
When your site isn’t visually appealing, your audience won’t see your center as professional. If you have a website that looks outdated or disorganized, your audience won’t feel like they can trust your business, nor will they find valuable information they need.
If you’re looking for creative marketing ideas for rehab centers, you can start by getting creative with your facility’s website.
Invest in creating a unique, organized, and visually appealing website. It will help your rehab center attract more clients and encourage them to learn more about your brand, facility, and care.
5. Utilize social media marketing to market your rehab center
Social media marketing is a valuable tool for your business.
It is one of the only methods that allow you to connect with your audience directly. It provides many opportunities for you to put your content in front of interested clients.
To start using social media marketing, you must figure out the right social platforms for your rehab facility.
Some of the most popular platforms include:
Use social media platforms that your audience frequents the most so you can reach them.
Once you have your platform selected, you can start posting content. The type of content you post will depend on the network. Some platforms allow you to post links to blogs, photos, videos, and polls, while others are hyper-specific about the type of content you can post.
When you post content on your social media platform, it creates an opportunity for you to engage with your audience. They can react, comment, and share your content. It’s an excellent opportunity for you to engage with them.
It allows you to create a personal connection with your audience.
Followers get to know your facility, and you can answer any questions they have. It creates an excellent opportunity for them to reach out to you about everything your facility offers.
Social media marketing is an excellent opportunity for you to connect with clients and get them interested in your facility. It’s a great marketing idea for rehab centers that will help you get more people to check out your facility.
6. Utilize email marketing to continue to build a positive brand image
As a rehab center, you know that treating addiction doesn’t stop once clients leave your facility. It’s an ongoing process that your clients must go through every day. Email marketing is an excellent opportunity to keep in touch with these clients after they leave your facility.
You can utilize emails to send them words of encouragement, advice, and more. It’s an excellent way for you to stay connected with former clients and continue to build your rehab center’s brand positively.
This strategy helps you build your word-of-mouth marketing. As we stated before, people will always turn to others’ experiences to help them get insight into a business. Word-of-mouth testimony is just as strong as reviews from clients.
By keeping in touch with your clients and helping them through the process, you build a better image of your brand. They will view your rehab center in a positive light, which will make them more likely to recommend you to people looking for a rehab facility.
Email marketing will allow you to continue to build your rehab center’s brand, as well as relationships with past clients. It’s an excellent opportunity for you to earn new clients for your rehab center and continue relationships with past ones.
7. Create quality and informative content
If you’re looking for creative marketing ideas for rehab centers, start with content marketing. Content marketing is an excellent opportunity for your facility to share valuable information with your audience.
To get started with content marketing, choose your topics. You can use keyword research to help you find topics that work for your business. It’s a great way to help you get started with creating valuable content for your audience.
You want to cover industry-specific topics to ensure you’re driving valuable clients to your facility. Once you have your topics selected, you will choose the format.
There are numerous ways to deliver content, including blogs, videos, ebooks, and infographics. You’ll want to use a variety of formats to keep your content fresh and exciting for your audience.
Once you create your content, you can share it with your audience.
Whether it’s through email or on your social media profiles, you have an excellent opportunity to share your knowledge with potential clients. You will drive interested leads to your page and provide them with the information they want.
Your content helps you build trust with your audience.
If someone is looking for a rehab center, they want a knowledgeable and trustworthy one. By providing your audience with valuable, informative, and helpful information, you’ll build their confidence and show why they should pick your rehab facility.
Content marketing allows your rehab center to get creative and distribute vital information to your audience in a way that engages and interests them. This is one of the top marketing ideas for rehab centers because it helps you drive more clients to your facility.
8. Analyze your campaigns’ performance
Whenever you invest in digital marketing, it’s essential to keep track of your success. That way, you know how your campaign drives success compared to the competition.
One of the best marketing ideas for rehab centers is to analyze your campaigns’ performance to ensure you’re driving the best results for your facility.
Each strategy has different data that allows you to monitor your campaigns’ success.
You can monitor different metrics, such as impressions, clicks, dwell time, conversions, and more. The metrics you track will depend on the campaign type and the goals you want to achieve with your campaigns.
By analyzing your campaigns’ performance, you will see what works and what doesn’t for your facility. It gives you great insight into how your campaigns are performing and if you need to make changes. This analysis allows you to create better campaigns for your rehab center.
9. Use video marketing to engage your audience
Video marketing is a valuable tool for helping your facility market your rehab center to potential clients. It’s a great way to give insight into your facility and help your audience get to know your rehab center better.
You can cover numerous topics in these videos, including providing your audience with a sneak peek of your facility, interviews with staff, discussion of important topics, and more. Videos are an excellent delivery method for providing your audience with valuable information.
Clinics can utilize videos to cover complex topics and explain them to your audience. It also provides your audience with visual content that keeps them engaged on your page and helps them learn more.
If you want to create content that is engaging and interesting for your audience, utilize video marketing. Video marketing is a valuable marketing idea for rehab centers that will help you grow your clinic.
10. Invest in recruitment marketing to get the best medical professionals
When you’re busy marketing your clinic to get new clients, you don’t want to forget to invest in quality staff.
A big part of your clinic’s reputation and ability to get new clients is reliant on your team. You want to invest in getting quality staff, so clients will have a positive experience and recommend your facility to others.
So, how do you get the best medical professionals for your staff?
Recruitment marketing is a great way to get excellent medical professionals that will help you provide the best services for your clients. You can use this marketing to help you create job listings that entice top medical professionals to apply.
With recruitment marketing, you can utilize job boards, like Indeed or ZipRecruiter, to post your openings and attract valuable employees. You can create sponsored ads for job postings on these sites and optimize your listings to get people to apply for your open positions.
By investing in recruitment marketing, you’ll get better and more qualified employees for your rehab center.
11. Use voice search optimization to boost your content marketing efforts
Voice search optimization is one of the newest ways that users conduct searches. When users do voice searches, they ask questions verbally. They can ask these questions through Siri, Google Assistant, or Alexa.
As more devices enable voice search, it will increase in usage popularity. If you want to keep up with this trend, you must adapt your strategy for voice search.
The best way to adapt to voice search is to use slang and language that your audience uses. People speak differently than they type. You want to ensure that you’re using the right keywords and phrases so your audience can find you.
For example, let’s say someone wants information on signs of alcoholism.
When conducting a verbal search, someone might say, “What are the signs of alcoholism?” or “How do you know someone is an alcoholic?” If someone typed that same idea, they would just type “signs of alcoholism.”
This optimization is important to know because you want to phrase for the way people search verbally. It will help you appear in more voice searches. When users conduct verbal searches, Google pulls information from content that provides the answer.
If you want to increase your chances of your content getting picked for voice search queries, structure your content to be easily readable. This will increase your chances of getting selected to be read by voice search devices.
By adapting for voice search, you will increase your brand exposure and reach more clients.
12. Use pay-per-click (PPC) advertising to capture new clients
Up until recently, rehab centers couldn’t use pay-per-click (PPC) ads because scammers took advantage of the system. Now, Google has created an effective way for rehab centers to reach new clients.
To start using PPC ads, you must become LegitScript certified. This is the only way you can run paid ads through Google’s platform. Once you become certified, you can start setting up your advertising campaign.
The first thing you’ll need to do is select your keywords. Keywords play a crucial role in helping your ad appear in relevant search results. If you want to find relevant leads for your rehab center, you must choose keywords they search to find your business.
Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the most you’re willing to pay each time someone clicks on your ad. This amount is flexible and can be changed as needed.
Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you will launch your campaign and start attracting new clients.
By utilizing PPC, you’ll reach more clients that are looking for a rehab center.
13. Use remarketing to help your center reach users who visited your site
People will visit your website and learn about your clinic, but not contact you right away. Sometimes, people aren’t ready to go to your facility or are still checking out other centers. You can use remarketing to get them thinking about your facility and get them back in the door.
Remarketing is a great way to reach out to clients and get them to choose your facility.
With remarketing, your team or advertising agency, will create a remarketing audience. You can build a remarketing audience via Google Analytics, as an example. People in your remarketing audience will then see your ads as they browse the Internet.
By using remarketed ads, you reconnect with interested leads and bring clients to your clinic.
14. Invest in competitor geofencing to drive clients to your clinic
Competitor geofencing is an excellent way for you to drive clients to your clinic over a competitor’s center. When you use geofencing, you build an invisible fence around a defined area.
Typically, this geofence is around your location or a competitor’s business.
When someone enters the geofence, they become a part of a remarketing audience. Your center can then promote your center to these people after they leave the geofence, which can help you create targeted ads for your rehab facility.
To start with geofencing, set up a fence around your facility, as well as competitor facilities. The competitors’ facilities can be ones in the local area or ones a state or two away. It’s a great way to get people to think about your facility when they’re checking out other locations.
Geofencing advertising is an excellent opportunity for you to build your brand exposure and get people to select your rehab facility.
15. Use website call tracking to understand your audience better
Website call tracking is a valuable tool that is useful to members of your sales and customer service team. They can use call tracking to track the actions of leads, get call transcripts, and more. It’s a valuable tool for understanding where leads find your business.
When you use call tracking, you’ll get a unique phone number for every different campaign you use. You can have a separate phone number for different pages on your site, your PPC campaigns, and more.
Once people call into your facility, you’ll know which phone number they use. This allows you to see which campaigns or pages are driving the most leads for your facility. You may have certain pages that lead to more calls than others.
This creates the opportunity for you to promote pages that lead to more calls. With programs like CallTrackerFX, you can see which numbers drive the most leads, as well as record calls to see what people inquire about the most.
It’s a great way to help you improve your campaigns.
One of the most effective marketing ideas for rehab centers is using website call tracking to understand what causes your audience to call your clinic and what they inquire about most.
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Make these rehab center marketing ideas a reality
When you’re trying to reach potential clients for your rehab center, you need to go beyond traditional marketing methods. By referencing this list of marketing ideas for rehab centers, you can help your facility reach and attract clients looking for the right facility.
If you don’t have the time to dedicate to putting your best marketing ideas for rehab centers into action, WebFX can help. We’ve generated over 7.8 million leads for clients in the past five years. We have a team of over 500 that will bring their knowledge and expertise to your campaign.
We’ll help you create a digital marketing plan that allows your facility to grow.
To learn more about our customizable digital marketing campaigns, contact us online to see how we can help your rehab center gain new clients!
Table of Contents
- 1. Manage reviews for your rehab facility
- 2. Claim your Google Business Profile
- 3. Implement a search engine optimization (SEO) strategy
- 4. Invest in website design to help your rehab website stand out from competitors
- 5. Utilize social media marketing to market your rehab center
- 6. Utilize email marketing to continue to build a positive brand image
- 7. Create quality and informative content
- 8. Analyze your campaigns’ performance
- 9. Use video marketing to engage your audience
- 10. Invest in recruitment marketing to get the best medical professionals
- 11. Use voice search optimization to boost your content marketing efforts
- 12. Use pay-per-click (PPC) advertising to capture new clients
- 13. Use remarketing to help your center reach users who visited your site
- 14. Invest in competitor geofencing to drive clients to your clinic
- 15. Use website call tracking to understand your audience better
- Make these rehab center marketing ideas a reality
- 10 Reasons Rehab Centers Should Use Content Marketing
- LegitScript Certification for Rehab Centers
- LegitScript Certification for Treatment Centers on Facebook
- LegitScript for Google Ads
- PPC for Rehab Centers: Rehab Pay-Per-Click
- Rehab Lead Generation: 9 Tips for More Rehab Leads
- Rehab Marketing Company: Find a Top-Notch Rehab Marketing Agency
- SEO for Rehab & Treatment Centers: How to Get Started
- Social Media Marketing for Rehab Centers
- Web Design for Drug Rehab and Addiction Treatment Centers
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