Is your construction company looking to attract more customers and grow your business?
With email marketing, you can reach current and potential customers with personalized information right in their inboxes. And it makes a big difference! Email marketing generates 50% more leads for 33% less investment, so for every $1 you spend doing email marketing you make about $44.25 in return!
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On this page, we’ll take a look at why email marketing works for construction companies, as well as some email marketing tips you can implement today.
For construction companies, email marketing has several major benefits.
First of all, email marketing allows you to send targeted, personalized content based on your customers’ needs and interests.
You can segment your customers based on their lead status, demographic information, location, and other data. Then, you can send relevant offers and information based on those needs and interests.
Compared to traditional marketing methods, email marketing is also cost-effective, and it allows you to make the most of your marketing budget.
Next, let’s take a look at some email marketing tips that can help your construction company make the most of this channel.
Before you can start sending emails, you need to create an email list. This will consist of current and potential customers who have signed up to receive updates from your company.
You can also encourage people to sign up to receive your emails on your website. If you choose to attend in-person events, this is another great place to encourage attendees to sign up.
Once you have a list of subscribers, it’s time to start creating your emails.
Next, if you want people to actually read your emails, you need to include compelling subject lines that encourage them to open your emails and read your content.
This is all a user can see in their inbox, and 33% of people open emails based solely on the subject line.
This means that if you don’t want people to send your emails straight to the trash, you need to create interesting subject lines that make them want to learn more about your business and the products and services you provide.
It’s also important that you brand your emails so that recipients know exactly where they came from and who sent them.
Make sure that your emails are sent from a recognizable company email address. Sending emails from “John.Doe@yourcompany.com” will allow people to quickly decipher who is sending them emails. This brand recognition can increase the likelihood that someone will click on your emails to learn more.
You can also include your company’s colors in the email and choose photos and graphics that compliment your brand and the image your business wants to portray.
You should also make your emails easy to scan so that readers can pick out the most valuable information at a glance.
Not everyone has time to sit down and read an entire email. This means that you need to make your emails easy to scan so that people can easily pick up the information that you’re trying to convey.
You can also break up the text with images and graphics that support your points and give readers an inside look at your company. This can help them gain trust in your business and help them feel more confident in their decision to choose you for their construction needs.
You need to take steps to avoid spam triggers in order to keep your emails in recipients’ inboxes instead of their spam folders.
Words like free, help, deal, win, trial, special offer, and order now can trigger spam filters.
While spam filters are getting more sophisticated and take into account more than an email’s subject line, this is still a factor that can determine whether or not your emails end up in the spam folder.
You can also use an automation software to streamline your email marketing process.
Programs like MyEmailFX allow you schedule your email campaigns in advance. You can also use built-in analytics programs to assess key metrics such as open and bounce rates.
Automating your email marketing process allows you to get the most out of your email marketing efforts to reach more customers and increase awareness of your construction company.
If you want people to take a certain action, sometimes you just need to tell them.
Do you want people to sign up to download your latest ebook? Include a link in your email and let them know how they access the resource.
You also need to ensure that your CTA buttons stand out from the body copy. For example, you can add buttons that include links to landing pages and tell visitors what actions you want them to take when they arrive there.
Want to learn more about how email marketing can help your construction company reach more customers?
At WebFX, our team of email marketing specialists can help you design and implement email marketing campaigns that drive results for your business.
Contact WebFX today to speak with a strategist and receive a free quote.
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.