25+ Amazing Email Marketing Stats [INFOGRAPHIC]

Email marketing is a unique part of Internet marketing. It’s an incredible medium that lets you stay in contact with your customer base and encourage repeat customers day after day, and it pays dividends.

It’s also one of the few forms of direct outreach that people actually want. Practically nobody likes junk mail, and nobody likes spam.

But people love email marketing. Whether you’re sending offers, tips, secrets, or anything else, as long as it’s helpful, your recipients will enjoy it. But those are just general statements — what are the actual stats on email marketing’s success?

Last Updated May 1, 2023

Did you know?

Did you know that for every dollar you spend on email marketing, you typically receive $44 in return? Not to mention, lead nurturing strategies, including email marketing generate 50% more leads for 30% less investment.  

Email marketing is a versatile strategy

When asked about email marketing, in general, most marketers agree that email marketing is the best strategy for:

  • Conversion
  • Acquisition
  • Retention
  • Awareness

With such versatility, you can almost guarantee that email marketing will work for the marketing goals you have in place. Speaking of versatility, since users can access their emails on desktops, tablets, and smartphones, you should also consider some important mobile email stats. Did you know that 70% of people read their email on a mobile app?

That means that you should always create a responsive version of your email so that all users can see the content properly. Furthermore, emails that display incorrectly on mobile may be deleted by recipients within three seconds.  

Users are obsessed with email

Check out these stats that prove that people are obsessed with their inbox:

How people interact with emails

How do email open rates vary across industries? Check out the stats below!

  • Real estate has the highest email open rate with 26%.
  • Electronics companies see the lowest email open rate with 19%.
  • Retail emails fall somewhere in between with a 23% open rate.

And what happens when emails don’t display properly?

What if an email comes from a brand that the recipient knows and loves?

  • 70% of people say they open emails from their favorite companies.

Email synergizes with social media

Email marketing is a strategy that works as a supplement to just about any other marketing strategy. But let’s talk about email and social media. Emails with social buttons included increase clicks by a staggering 158%. And email is 40x better at getting customers than Facebook and Twitter.  

How to succeed with email marketing

When it comes to succeeding with email marketing, there are a few stats that speak to what works.

What does the future of email marketing look like?

According to these stats, we can take a peek into the future of email marketing:

  • Focus on lead generation: 89% of marketers say email is their primary lead generation channel.
  • More list segmentation: List segmentation yields 39% more opens and 28% fewer unsubscribes.
  • SMS marketingEmail subscribers under 25 prefer text messages to email.
  • More personalization: Personalization yields 26% more opens.

What about email automation?

Earlier, we mentioned that three-quarters of marketers believe that email is suitable for automation. Here are some stats to support the success of email automation:

Learn more about email marketing

If you’re looking to start an email marketing campaign for your company, check out our guide to effective email marketing!

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