Kiss Angi & HomeAdvisor Goodbye: Discover the Best Ways to Get Roofing Leads

Discover our top-recommended strategies you can use to do lead generation for roofers!

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Generate more roofing leads with these 4 strategies

Leverage the strategies below to keep your team on more roofs during peak season:

1. Paid advertising

First on our list of strategies for roofing lead generation is paid advertising. Paid advertising is one of the best ways to generate roofing leads because it enables you to put your roofing company in front of leads as they actively look for a roofer.

You can run numerous types of paid ads, including:

• Pay-per-click (PPC) search ads
• Display ads
• Social media ads
• Google Local Services ads

Google Local Services ads are one of the top recommended advertising options because these ads enable you to appear in local searches for roofers. If someone searches a keyword like “emergency roof repair near me” they’ll immediately see these ads.

It’s a great way to connect with homeowners that are ready to hire a roofing company.

In addition to Google Local Services Ads, PPC ads are a great option if you’re looking to reach people in search results. These paid ads also appear at the top of relevant search results, allowing you to drive high-value, conversion-ready leads to your website to book you for a job.

Overall, paid advertising is a great way to generate roofing leads because it enables you to reach people right as they’re searching for a roofer, whether they just experienced damage from a storm or are looking to replace their old, leaky roof.

2. Local search engine optimization (SEO)

Over 79% of marketers consider local SEO a highly effective marketing strategy, which is why it’s next up on this list of roofing lead generation strategies.

Like most home services businesses, you operate within a specific radius of your local community. If you’ve done door-to-door canvassing, you likely had certain neighborhoods you targeted to look for jobs. Local SEO enables you to do something similar — just online.

With local SEO, you can target searches people conduct to find a reliable, quality roofer in their area. But instead of you coming to them, they come to you.

Here are a few ways your roofing company can build your local presence to bring more roofing jobs your way:

• Claim and optimize your local profile: Your Google Business Profile is a quick and easy way to appear in local searches and drive leads. Making sure your profile is complete (name, business description, contact information, etc.) and includes pictures of your business, staff, and jobs.
• Create location service pages: Creating location-based service pages will help you rank for service areas you operate in. For example, if you’re based in Phoenix, you might create service pages for surrounding areas like Scottsdale and Tempe.
• Update your name, address, and phone number (NAP) across directories: Having accurate information across the web is crucial for driving local leads, no matter how they find you. Make sure your NAP information is accurate across places like Yelp, your local Chamber of Commerce, Better Business Bureau, and more.

Building your local presence will help drive local leads to you, rather than having to go door-to-door to find them.

3. Content marketing

One of the biggest problems your roofing company faces is getting homeowners to trust you. People are skeptical of roofing scams, and with good reason — the FBI estimates false roofing schemes have cost insurance companies over $1 billion annually.

So, in order to generate good roofing leads, you need to get homeowners to trust that you’re a reputable roofing company — content marketing can help you do that.

Creating content enables you to showcase your expertise in the industry to build yourself as a trusted authority. You can touch on topics like:

• How to fix a leaky roof
• Signs you need a new roof
• Guide to choosing the right roofing material
• How to clean your roof

Sharing your expertise on industry-relevant topics, like the ones listed above, will help you build trust with your audience.

💡 Pro Tip: Sharing before-and-after content of roofing jobs you’ve done in the past can help build trust with your audience! They can see the work you’re able to do and feel confident that you’re a legit roofing company.

4. Reputation management

In addition to content creation, another way to build trust with your audience is through reputation management. Referrals are a key component of your roofing company’s ability to get new jobs and keep your crew busy. 

Here’s the thing: Online reviews are just as effective as a direct referral — 85% of consumers trust online reviews as much as personal recommendations. So, building up your reviews and reputation online can be a great tool for getting more roofing jobs.

Here’s how you can do reputation management effectively to earn roofing leads:

• Encourage people to leave reviews: You can ask in person after jobs or send follow-up emails or texts to get reviews. 65% of people will leave a review if asked, so it’s a simple way to get more of them!
• Respond to reviews: Not only should you ask for reviews, but respond to them too! Responding shows you value the time spent leaving a review and that you’re listening to what people say about your roofing business.

Building your reputation online will help homeowners feel confident about choosing your roofing company, which will lead to more jobs for your business.

FAQ on roofing lead generation

Is online roofing lead generation really worth it for my business?

Yes.

More people turn to the Internet to find home services providers, like roofers, each day. It’s an easy way for people to weigh their options and choose the roofing company they think is the best fit for their needs.

Basically, roofing lead generation lets the leads come to you, rather than you having to reach out and see if people need repairs or replacements. You don’t need to waste valuable time canvassing neighborhoods for your next job — your next job will come to you.

I’m capturing leads, but losing them. What can I do?

A really common problem roofers face is losing out on leads they capture. For example, someone might hear about your roofing company and call you, only to have no one pick up because your crew is busy on a job. So, they move on and go look for another roofing company.

That brings the question: What can you do to combat this issue?

A customer relationship management (CRM) platform is a great solution to help you keep leads engaged and lose less of them. With CRM software, you can track who called, why they called, and prioritize who to contact back first.

Additionally, you can have your CRM remind you to follow up with missed calls in between jobs, so you don’t miss out on opportunities.

Your CRM can also send out automated email sequences to nurture these leads and keep your brand top-of-mind while they’re deciding on a roofer.

Stay busy during peak season with roofing lead generation from WebFX

Whether you want to stay busy with jobs during the spring and summer or want to maintain visibility during the winter, WebFX can help you do it. We’ve driven 226K+ leads for roofing companies just like yours.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!