When it comes to industrial companies, the revenue can be huge. But you first have to acquire a solid customer base – and with Internet marketing, you can.
Internet marketing for industrial companies is made up of many different strategies that work together to produce the best possible results. Some of these strategies include SEO, PPC, social media marketing, and email marketing, just to name a few.
But before we talk about the best ways to reach new clients online, we’ll first talk about why your industrial company needs Internet marketing.
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Why do industrial companies need Internet marketing?
In order to succeed and grow, your industrial company needs to attract a steady flow of new leads and clients.
Today, the best way to do this is with online channels that haven proven over and over to be more beneficial than traditional marketing techniques. Plus, online marketing is extremely cost effective in comparison to traditional marketing, and it allows you to reach the more than 3 billion people that currently use the Internet.
4 digital marketing strategies for industrial companies
To help you get started, we’ll explain some of the best ways to market your industrial company and how each one can help you get the clients you need.
SEO, or search engine optimization, is the first step to marketing any business online.
One of the best ways to gain traffic to your website is to rank highly in search engine results for keywords related to your business. The first position in Google results gets 33% of search traffic, and the higher you rank, the more users will click through to your site.
SEO involves a variety or best practices to improve your rankings, including keyword research, on-page optimization, and creating quality content.
For example, if you are an industrial company located in Tennessee, SEO would help you rank for a valuable keyword such as “industrial company in Nashville.”
PPC, or pay-per-click advertising, is another effective way to market your industrial company online.
PPC, is an ad system that allows you to determine how much you’re willing to pay for a click to your website on search engines like Google and Bing, or on social media platforms like Facebook or Twitter.
When you run PPC ads, you only pay the advertising platform when your ad is clicked, which makes it easy to operate on a budget. Plus, with the right keyword selection and audience targeting, you can be sure that you’re attracting qualified traffic.
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3. Social media
Social media platforms are some of the most visited websites on the Internet.
When you use Facebook or Twitter to market your business, you can interact with your clients and followers, create brand awareness, and show a behind-the-scenes look of your company.
On Facebook, you can share before and after photos of a project, then reply to comments to interact with potential customers.
You can use Twitter to send short, 280-character messages, share content on your site, or link to other industry leaders.
4. Web design
An engaging website can help you inform your potential clients about your business and show them how they can benefit from your services.
88% of site visitors are less likely to return to your website if it provides a poor user experience. Plus, most users will form an opinion of your website within .05 seconds of it loading. That means that the first impression your website makes is extremely important to conversions and for creating repeat customers.
Web design includes everything from navigation to color schemes and everything in between. A good website will have strong navigation that allows your customers to find exactly what they are looking for without wasting time searching, and a clean, organized design.
Turn digital into a powerhouse channel for driving leads and revenue.
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Does your industrial company need help with Internet marketing?
At WebFX, we understand that your business needs a steady flow of new clients. That’s why we’ll work to create a custom Internet marketing campaign to attract qualified traffic for your industrial company.