Industrial Marketing Pricing: How Much Does Industrial Marketing Cost?
Industrial marketing pricing ranges from $30,000 to $180,000 per year. How much you pay for industrial marketing will depend on your agency, services, and more. Keep reading to learn more!
insights from 237,500+ hours of industrial marketing experience
The industrial market is more competitive than ever, which means you need every edge you can get to drive more conversions for your business. Industrial marketing is key to helping you get your business in front of interested leads.
When you look into industrial marketing, your first question is the same as many other industrial marketers: How much is it going to cost?
How much does industrial marketing cost?
Industrial digital marketing costs anywhere from $6000 to $15,000 per month or $30,000 to $180,000 per year. Industrial marketing pricing varies depending upon the services you invest in and who provides the services.
On this page, we’ll dive into everything you need to know about industrial marketing pricing, from how you should budget for it to the cost of individual marketing tactics. Keep reading to learn more!
P.S. If you’re worried about having to handle your industrial marketing company’s marketing by yourself (or with a small team), feel free to reach out to the experts at WebFX to see how we can help! As an extension of your marketing team, we can help you handle numerous marketing tasks, so you can see success!
WebFX has driven the following results for clients:
$6 billion
In client revenue
24 million
Leads for our clients
7.14 million
Client phone calls
How much does industrial marketing cost?
One of the most important things to understand when it comes to the price of industrial marketing is that it can vary immensely. Your budget could end up looking much different depending on the agency you partner with and the services you request.
Typically, industrial businesses can expect to spend $30,000 to $180,000 per year for digital marketing. That’s a broad range, but it should give you a general idea of what to expect.
Expert insights from
Logan TorreyInternet Marketing Consultant at WebFX
“The average business in the industrial industry should expect to spend anywhere from $6,000 to $15,000 per month across SEO, PPC, design, and development work. However, I would advise industrial businesses to focus less on the price tag of digital marketing and more on the return on investment that digital marketing can produce for your business. When the proper strategies are set in place, digital marketing channels can produce revenue that greatly exceeds the investment.”
Here’s a breakdown of how much you can expect to pay for different marketing strategies:
Strategy
Average cost
WebFX cost
Search engine optimization (SEO)
$1500-$5000 per month
Starting at $3,000 per month
Pay-per-click (PPC) advertising
$9000-$10,000 per month
Starting at $600 per month (plus ad spend)
Social media marketing
$900-$20,000 per month
Starting at $3,000 per month
Web design and development
$12,000-$150,000 per project
Starting at $8,000 per website
How should you budget for the price of industrial marketing?
When you plan your industrial marketing budget, it can be tempting to invest as little as possible. Looking at the price range above, you might say, “Well, if I can pay anywhere from $30,000 to $145,000, I’ll go with $30,000! No reason to spend more than I have to!”
But that’s not a wise approach to take in this case. Your marketing is extremely important to your company’s success, and you need to make sure it’s high-quality. If you aim to pay as little as possible, the quality of your marketing will be on the low end as well.
Obviously, don’t invest more than you can afford, but don’t short yourself either. Figure out the maximum amount you can afford to spend, and then look at agencies within that price range to see which ones seem to offer the best services. Find an agency with plenty of experience and a history of driving results.
How does industrial marketing pricing work?
Not all industrial marketing pricing works exactly the same. Different agencies use different systems for determining how much you pay for their services.
Generally, agencies will use one of three types of rates:
Hourly: With an hourly rate, agencies charge by the hour for their services, usually somewhere between $50 and $500 per hour.
Monthly: With a monthly rate, you pay a bill to the agency each month. Monthly prices are frequently between $6000 and $15,000 per month.
Project-based: With a project-based rate, you’ll pay based on the number of projects an agency handles for you, with each project costing a set amount — typically between $1000 and $7500 per project.
Be sure to pay attention to the type of rate offered by each agency you consider.
What services does industrial marketing pricing cover?
Industrial marketing costs vary not only by agency, but also based on the services you hire the agency to perform. There are different types of marketing available, and depending on which ones you need help with, your costs could vary significantly.
Let’s look at each of these services and what you get with your investment:
1. Search engine optimization (SEO)
Average price: $1500–$5000 per month
Search engine optimization (SEO) is one of the most important strategies in any digital marketing campaign. It involves optimizing your web content to rank in Google search results. There, people can find it and follow it to your website.
What’s included with the cost of SEO?
If you’re taking SEO into considerations for your industrial marketing pricing, it’s important to know what you typicall get with this service.
Here are some basic features included in the cost of SEO:
Partnering with an agency is often a great way to boost your SEO, since agencies typically have advanced knowledge of Google’s algorithms and how to harness them to boost your ranking.
2. Pay-per-click (PPC) advertising
Average price: $9000–$10,000 per month
Pay-per-click (PPC) advertising is another way to reach people through Google search results. Instead of organic rankings, though, PPC involves displaying paid ads at the top of search result pages.
What’s included with the cost of PPC?
When looking at industrial marketing pricing, you’ll find that the cost of PPC varies greatly. This variance in cost is because it depends on how much you budget for ad spend. A small-to-midsized business (SMB) may spend a few thousand dollars, while a larger business may spend hundreds of thousands of dollars.
That’s on top of paying your agency a monthly cost to handle your campaigns.
Here’s what you get if you opt to run industrial PPC campaigns with the help of an agency:
Keyword research and selection
Strategic bid management
Ad creatives and copywriting
Custom landing page development
And more!
3. Social media marketing
Average price: $900–$20,000 per month
Social media is where the average user spends 33% of their Internet time, so it’s no surprise that it’s a fantastic marketing tool. From engaging on organic posts to running social media ads, these platforms have a lot to offer.
What’s included with the cost of social media marketing?
If you opt to invest in social media marketing from an agency, it’s important to know what’s included in your package. Here are some things you should expect to see:
Creation of custom social media strategy
Creation of social media posts
Social media monitoring
Audit of current social media efforts and competitor’s strategy
And more!
4. Web design and development
Average price: $12,000–$150,000 per project
All your other online marketing leads back to your website, so you absolutely can’t miss out on factoring in web design into your industrial marketing costs. Your site should be designed to look appealing and function smoothly for everyone that visits it.
What’s included with the cost of web design?
The cost of web design varies greatly depending upon the size of your website, the scope of the project, and more. Typically, you can expect these features included in the cost of your website’s design:
Creating a custom design unique to your industrial company
An experienced agency can build you a site from scratch, or optimize your existing one to attract and retain more traffic.
WebFX knows manufacturing.
“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”
WebFX can give you the most for the price of industrial marketing
Now that you know more about the cost of industrial marketing, you can begin searching for an agency that both fits your budget and provides high-quality services. While your budget depends entirely upon you, if it’s high-quality services you’re looking for, WebFX is the way to go.
With over 1,100 client testimonials, WebFX is the agency industrial businesses trust to drive stellar results for their online marketing. With our digital marketing services, you can rest assured your revenue will get a significant boost in the long run.
When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.
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insights from 237,500+ hours of industrial marketing experience
