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The industrial market is more competitive than ever, which means you need every edge you can get to drive more conversions for your business. Industrial marketing is key to helping you get your business in front of interested leads.

 

When you look into industrial marketing, your first question is the same as many other industrial marketers: How much is it going to cost?

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How much does industrial marketing cost?

Industrial digital marketing costs anywhere from $6000 to $15,000 per month or $30,000 to $180,000 per year. Industrial marketing pricing varies depending upon the services you invest in and who provides the services.

On this page, we’ll dive into everything you need to know about industrial marketing pricing, from how you should budget for it to the cost of individual marketing tactics. Keep reading to learn more!

P.S. If you’re worried about having to handle your industrial marketing company’s marketing by yourself (or with a small team), feel free to reach out to the experts at WebFX to see how we can help! As an extension of your marketing team, we can help you handle numerous marketing tasks so you can see success!

Contact us online or call us today at 888-601-5359 to learn more about what we can do for you!

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WebFX has driven the following results for clients:

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$6 billion

In client revenue
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How much does industrial marketing cost?

One of the most important things to understand when it comes to the price of industrial marketing is that it can vary immensely. Your budget could end up looking much different depending on the agency you partner with and the services you request.

Typically, industrial businesses can expect to spend $30,000 to $180,000 per year for digital marketing. That’s a broad range, but it should give you a general idea of what to expect.

Expert insights from webfx logo

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Logan Torrey Internet Marketing Consultant at WebFX

“The average business in the industrial industry should expect to spend anywhere from $6000 to $15,000 per month across SEO, PPC, design, and development work. However, I would advise industrial businesses to focus less on the price tag of digital marketing and more on the return on investment that digital marketing can produce for your business. When the proper strategies are set in place, digital marketing channels can produce revenue that greatly exceeds the investment.”

Here’s a breakdown of how much you can expect to pay for different marketing strategies:

Strategy Average cost WebFX cost
Search engine optimization (SEO) $1500–$5000 per month Starting at $3,000 per month
Pay-per-click (PPC) advertising $9000–$10,000 per month Starting at $600 per month (plus ad spend)
Social media marketing $900–$20,000 per month Starting at $3,000 per month
Web design and development $12,000–$150,000 per project Starting at $8,000 per website

How should you budget for the price of industrial marketing?

When you plan your industrial marketing budget, it can be tempting to invest as little as possible. Looking at the price range above, you might say, “Well, if I can pay anywhere from $30,000 to $145,000, I’ll go with $30,000! No reason to spend more than I have to!”

But that’s not a wise approach to take in this case. Your marketing is extremely important to your company’s success, and you need to make sure it’s high-quality. If you aim to pay as little as possible, the quality of your marketing will be on the low end as well.

Obviously, don’t invest more than you can afford, but don’t short yourself either. Figure out the maximum amount you can afford to spend, and then look at agencies within that price range to see which ones seem to offer the best services. Find an agency with plenty of experience and a history of driving results.

How does industrial marketing pricing work?

Not all industrial marketing pricing works exactly the same. Different agencies use different systems for determining how much you pay for their services.

Generally, agencies will use one of three types of rates:

  • Hourly: With an hourly rate, agencies charge by the hour for their services, usually somewhere between $50 and $500 per hour.
  • Monthly: With a monthly rate, you pay a bill to the agency each month. Monthly prices are frequently between $6000 and $15,000 per month.
  • Project-based: With a project-based rate, you’ll pay based on the number of projects an agency handles for you, with each project costing a set amount — typically between $1000 and $7500 per project.

Be sure to pay attention to the type of rate offered by each agency you consider.

What services does industrial marketing pricing cover?

Industrial marketing costs vary not only by agency, but also based on the services you hire the agency to perform. There are different types of marketing available, and depending on which ones you need help with, your costs could vary significantly.

Let’s look at each of these services and what you get with your investment:

1. Search engine optimization (SEO)

Average price: $1500–$5000 per month

Search engine optimization (SEO) is one of the most important strategies in any digital marketing campaign. It involves optimizing your web content to rank in Google search results. There, people can find it and follow it to your website.

What’s included with the cost of SEO?

If you’re taking SEO into considerations for your industrial marketing pricing, it’s important to know what you typicall get with this service.

Here are some basic features included in the cost of SEO:

Partnering with an agency is often a great way to boost your SEO, since agencies typically have advanced knowledge of Google’s algorithms and how to harness them to boost your ranking.

2. Pay-per-click (PPC) advertising

Average price: $9000–$10,000 per month

Pay-per-click (PPC) advertising is another way to reach people through Google search results. Instead of organic rankings, though, PPC involves displaying paid ads at the top of search result pages.

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What’s included with the cost of PPC?

When looking at industrial marketing pricing, you’ll find that the cost of PPC varies greatly. This variance in cost is because it depends on how much you budget for ad spend. A small-to-midsized business (SMB) may spend a few thousand dollars, while a larger business may spend hundreds of thousands of dollars.

That’s on top of paying your agency a monthly cost to handle your campaigns.

Here’s what you get if you opt to run industrial PPC campaigns with the help of an agency:

  • Keyword research and selection
  • Strategic bid management
  • Ad creatives and copywriting
  • Custom landing page development
  • And more!

3. Social media marketing

Average price: $900–$20,000 per month

Social media is where the average user spends 33% of their Internet time, so it’s no surprise that it’s a fantastic marketing tool. From engaging on organic posts to running social media ads, these platforms have a lot to offer.

What’s included with the cost of social media marketing?

If you opt to invest in social media marketing from an agency, it’s important to know what’s included in your package. Here are some things you should expect to see:

  • Creation of custom social media strategy
  • Creation of social media posts
  • Social media monitoring
  • Audit of current social media efforts and competitor’s strategy
  • And more!

4. Web design and development

Average price: $12,000–$150,000 per project

All your other online marketing leads back to your website, so you absolutely can’t miss out on factoring web design into your industrial marketing costs. Your site should be designed to look appealing and function smoothly for everyone that visits it.

What’s included with the cost of web design?

The cost of web design varies greatly depending upon the size of your website, the scope of the project, and more. Typically, you can expect these features to be included in the cost of your website’s design:

An experienced agency can build you a site from scratch, or optimize your existing one to attract and retain more traffic.

WebFX helps companies like yours reach their business goals

“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”

HydroWorx

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WebFX can give you the most for the price of industrial marketing

Now that you know more about the cost of industrial marketing, you can begin searching for an agency that both fits your budget and provides high-quality services. While your budget depends entirely upon you, if it’s high-quality services you’re looking for, WebFX is the way to go.

With over 1,100 client testimonials, WebFX is the agency industrial businesses trust to drive stellar results for their online marketing. With our digital marketing services, you can rest assured your revenue will get a significant boost in the long run.

To get started with us, just call 888-601-5359 or contact us online today!

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  • You get a team dedicated to your success

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Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating

60%

Increase in quote requests

York Saw & Knife

626%

Increase in Amazon sales YoY

Polymer Solutions International

126%

Increase in quote requests YoY

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