6 Tips for Boosting Your Google Organic Search Ranking
When it comes to your digital marketing plan, search engine optimization (SEO) is one of the best ways to attract new leads. SEO is the process of boosting your website’s ranking in the organic search results, so more leads can find your business.
You want to boost your website to rank in top search results for keywords related to your business because 75% of people don’t look past the first page of results. If you aren’t on the first page, you’ll miss out on leads. Therefore, it is crucial to boost your website’s organic search ranking in Google to capture these leads.
So, how can you boost your website’s ranking in the results?
On this page, we’ll discuss six tips for boosting your website’s organic ranking in the Google search results. If you want to invest in an SEO plan, you can call us at 888-601-5359 to speak with a strategist about your custom SEO strategy.
Let’s get started!
1. Optimize your site for keywords
Keywords are a crucial part of SEO. If you want to boost your organic search rankings, you need to invest in keyword optimization.
First, you need to conduct keyword research. There are numerous tools you can use to conduct this research. You need to find the right keywords for your site, so you can rank for more relevant search results.
There are two types of keywords you will see as you conduct keyword research. The first type of keyword is short tail keywords, which only contain one or two words. This is something like “photography.”
These short tail keywords don’t clearly define what a user is seeking. Someone who searches for “photography” may be looking for a definition, a class, an instructor, a specific photographer, photos, or numerous other things. It is difficult to know what the user wants.
Therefore, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. An example of this is “photography studios in Harrisburg, PA.”
This is a very specific example. Someone who types in the search query specifically wants a photography studio that is in the Harrisburg area. If you owned a photography studio in Harrisburg and ranked for that keyword, you would attract traffic that is looking for a business just like yours.
Long tail keywords are better for your business because they drive in more credible leads. Users are constantly searching with specific terms to find the most relevant results. When you rank for those specific keywords, you attract more relevant traffic.
These long tail keywords will help you see better results with your SEO campaign.
Once you have your long tail keywords selected, you’ll want to integrate them into your site. You want to use relevant keywords, so Google and your page visitors understand the context of your page.
There are numerous places you can use keywords. This includes the heading, title, meta description, and body text. These are all great places to integrate keywords to help your page rank better.
By optimizing your pages for keywords, you will drive in more relevant traffic. These leads will engage with your page longer, which boosts your website’s ranking. By integrating keywords, you will improve your website’s organic ranking in the search results.
2. Build links
Link building is another important part of boosting your website’s ranking in the search results. There are two types of links you want to build.
Inbound links are extremely important to boosting your website’s ranking in the organic search results. This is when credible sites link to your page on their own pages. When this occurs, it forms a backlink.
Backlinks are very important to your campaign because they help build the trust and authority of your site. Google will see your site as trustworthy and credible, so they will boost your site to help more leads find your great information.
One of the best ways to earn backlinks is through content creation. You can create content and ask these authority sites to check it out. If they like what they see, they may use it as a reference in their own content.
Backlinks are a vital part of boosting your website’s ranking in the organic search results.
2. Internal links
Outbound links are also important to boosting your website’s ranking. These are links to other pages.
When you use outbound links, you want to link to other pages on your company’s website. You can link to a pricing page, other content pages, or any other relevant page. The point of this internal linking is to keep leads engaged on your page longer.
If leads spend more time on your site, it will send a positive signal to Google that your site is informative and engaging for your audience. They will boost your website’s organic search ranking in the results to allow more leads to find your site.
By utilizing outbound links, you will improve your website’s ranking.
3. Use a responsive design
When users are on your site, you want to provide them with a positive user experience. One of the best ways to ensure a great experience is through responsive design.
A responsive design ensures that all users have a positive experience on your site. It helps your website adapt to any device a user uses. If they’re on a mobile phone, tablet, or computer, your website will adapt to fit that screen.
The mobile users experience isn’t the same as a computer users experience. You need to ensure that your website adapts to their devices, so they each experience your website in a way that is best for the device they are using.
When you use a responsive design, you keep people engaged on your page longer. This helps boost your organic search ranking because it sends a signal to Google that your page is relevant to the search results.
If you want to help boost your website’s ranking, utilize a responsive design for your site.
4. Use video on your pages
One of the best ways to improve your SEO ranking is through integrating videos on to your page. Videos have grown in popularity over the years. They are great pieces of content that keep your audience engaged and involved.
In fact, you are 53 times more likely to end up on the first page of Google results if you utilize video on your website. Video has a huge impact on your SEO ranking and improves your SEO.
So, why are videos so effective?
Videos engage your audience. They catch their attention and make them tune in to the video. This keeps your audience engaged on your page, which boosts your website’s ranking.
By integrating videos on your page, you will engage your audience better. This will lead to boosting your website’s ranking in the organic search results.
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5. Invest in quality copywriting
When users visit your page, they read the text on your page. This is where they find information about your business. It is crucial that you invest in quality copywriting for your business.
You want to keep your audience engaged with your copywriting. It is important that you don’t lose their interest, as they may leave your site. The information on your site needs to be interesting and engaging for your audience.
When you have interesting content on your site, you encourage leads to learn more about your business. They take the time to absorb the information. It also keeps these leads on your site longer, which helps boost your ranking.
By investing in quality copywriting, you will improve your organic SEO ranking.
6. Use content marketing
One of the best methods for boosting your website’s ranking in the organic search results is content marketing. Content marketing is when you provide your audience with valuable information that helps them learn. It comes in the form of blogs, videos, and infographics, amongst other things.
Content is a crucial part of increasing your website’s organic ranking. It keeps people engaged on your page and gets them to learn more about your business. When they take the time to check out your content, it increases your ranking.
It is a great method to drive in new traffic. People are constantly seeking out information about different topics. This is an opportunity for you to drive in new leads for your business.
When you use content to drive in leads, you boost your organic search results ranking. Google will start to build your site as an authority site, which increases your ranking and enables you to reach more leads.
By investing in content marketing, you will boost your website’s ranking in the organic search results.
WebFX will help you boost your organic search ranking
SEO is one of the best ways to attract new leads for your business. You want to take the time to invest in your SEO plan and boost your website’s rank in the organic search results. At WebFX, we have the tools and strategies to help boost your website in the organic results.
We’re a full service digital marketing company that specializes in SEO services. We have a team of over 150 experts that will bring their knowledge and expertise to your campaign.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on client success first.
Our clients love the work we do, too. We have over 350 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
Get started today
If you’re ready to start boosting your website’s ranking in the organic search results, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.