In fact, more and more businesses have found that hiring a reputation management company is the most effective way to promote their company. When you hire a brand management firm, you want to choose one that will help you improve and continually manage your business.
On this page, we’ll discuss why reputation management is important and eight tips to help you choose a top reputation management company.
Call us today at 888-601-5359 to speak with a strategist about reputation management plans or keep reading to learn more about choosing the right reputation management company.
Why is reputation management important?
You need to manage your reputation because it is important to your audience. They want to know what others are saying about your business. Essentially, they want to know exactly what they are getting into if they use your business.
For instance, when leads check out your business, they look for reviews. People don’t want to waste time or money, so they want to choose a reputable company from the start. They are going to look at what other people have to say about your business and develop perceptions based on their experiences.
Now, this doesn’t mean you won’t ever receive negative reviews. Your leads recognize that everyone won’t have a positive experience. They just want to know why and want to see how you remedied the issue.
Managing your reputation is crucial because it matters to your audience and shapes their perception of your business. Read on for more reasons why you should prioritize reputation management for your company!
1. It helps you earn new leads
When you use digital marketing methods to boost your reputation, you attract new leads. There are numerous digital marketing methods that help you enhance your reputation, but we’ll discuss those later.
As stated previously, people will read reviews and articles before choosing your business. They want to know how others experienced your business.
By managing your reputation, you can help build your business in a positive light. This will help you earn new leads for your business.
2. It prevents you from losing leads
When you manage your reputation, you can prevent your business from losing leads. This is crucial because you don’t want to invest time and money into advertising efforts only to lose leads from negative reviews or articles about your business.
By investing in reputation management, you can have more control over how people perceive your business. For instance, when people leave negative reviews about your business, you can address their issues and try to resolve the problem. If someone posts a negative article about your business, you can work on boosting articles that show the positive aspects of your business.
You may lose leads because of negative comments, but most of the time you lose leads because you don’t address the negative comments. As stated previously, people know that not everyone will have a positive experience with your business, but they want to see how you approached the situation and tried to fix it.
This prevents you from losing leads because they feel confident that, if they have an issue, you will address their issue and try to resolve it. When you do this, you build trust with your leads.
3. It helps you build trust with your leads
Reputation management is huge for building trust with your leads. You want to ensure them that your business is the best option and that you will provide them with the best product or service.
As we explained before, you build trust by responding to negative reviews and actively trying to fix the problem. By doing this, your site will rank high in organic search results, and your audience will trust that they are being directed to a reputable and valuable business.
When you invest in reputation management, you invest in building trust for your brand.
8 tips to help you find a great reputation management company
Now that you know the importance of reputation management, you need to find the right company to manage your business. So, how do you figure out which reputation management company is best for your business?
1. Do your research
First and foremost, you want to conduct research to see what reputation management companies are out there. This will help you generate a list of potential reputation management companies that will be the best fit for your brand.
There are going to be many companies that offer reputation management services. However, if you want to find the best companies, look at the organic listings.
Many companies will use pay-per-click (PPC) ads to put their business as the top of the results. Since they are paying for this spot, it doesn’t mean that they are a top reputation management company. It just means they have the money to pay for the advertising spot.
By looking at the organic listings, you will get a list of reputation management companies that organically rank for that keyword. You will find that these companies are better options because they are actively working on their reputation to help get their business to the top of the organic results.
2. Look at how they manage their reputation
If you’re going to choose a reputation management company, you want to select one that actively works on managing their reputation. In other words, you need to partner with a company that practices what they preach.
Once you have a list of reputation management companies, you can start checking them out. Look at their various profiles and see how they manage their brand.
You’ll want to look at reviews and see what others think about their business. If they have negative reviews, look to see if the company addressed it. If they aren’t actively addressing issues, they may not be the right reputation management company for you.
In addition, you’ll want to conduct research on each company and their CEO. Are there multiple negative articles appearing? If so, it could be a sign that they aren’t managing their reputation.
As you look for a reputation management company, it is vital that you choose one that actively works to improve their reputation.
3. Check out their services
When you are looking at reputation management companies, you want to look at the services they offer. Services are a vital part of reputation management because they help you improve your reputation.
These are the three main services you’ll want to look for when you are checking out reputation management companies.
- Search engine optimization (SEO)
When you are looking for a reputation management company, you want to look for their search engine optimization (SEO) services. SEO is the process of boosting your website’s ranking in the organic search results and is one of many contributing factors in reputation management.
SEO is an important service because it helps boost your site to the top of the results. This is crucial for your business because 75% of people don’t look past the first page of results. Your audience trusts that the best and most trustworthy results are on the front page, so they typically won’t go past it.
If you want to manage your reputation, you need to choose a company that offers SEO services. SEO helps you boost your website to the first page of results. This helps build your trust and authority with your audience.
When you are at the top of the results, people trust that your business is a top performer. You need to use a company that offers SEO so you can boost your reputation.
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- Social media marketing
Another vital reputation management service is social media marketing. When you are looking at reputation management companies, you need to look for this service because it plays an important role in build your business’ reputation.
Many people use social media to review businesses. They may write reviews on your business’ page or share a post on their own page, tagging your business. It is very important that you invest in social media marketing to manage these reviews.
You want to have a social media presence to build a reputation with your target audience. Social media platforms enable you to connect directly with leads, so you want to invest in social media marketing so that you can interact with reviewers and boost your reputation.
- Content marketing
Content marketing is an important part of reputation management. This service helps you build your brand in a positive light. When you look at reputation management companies, you want to focus on ones that offer content marketing services.
This content can come in different forms. It can be industry blog posts, informative company videos, or data-filled infographics. The point of content is to provide users with valuable information.
Not only do you provide helpful information, but you gain your audience’s trust because they view you as an authority in your field. They will see that you are providing helpful content and associate your business with being knowledgeable.
When you use content marketing, you build your brand as an authority. This helps people trust your business which builds your reputation.
4. Analyze their offer
When you look at different reputation management companies, you need to analyze their individual offers. Some companies will promise you things that just can’t happen. You need to be mindful of these offers because they can lead to trouble.
There are companies that claim they can remove negative content and fix your reputation in weeks. If you see a company offering this, you’ll want to stray away from them. It takes time to rebuild your reputation because you are working in conjunction with Google’s algorithm.
A poor reputation company will use black hat techniques, which work quickly but are risky. They are very aggressive and go against Google’s algorithm. You risk being banned from search engines because of this behavior.
Some of these tactics include astroturfing, creating fake websites, fabricating content, or keyword stuffing on your pages. These are all negative tactics that will hurt your business in the long run. You don’t want to be banned from ever having your website rank, so you need to choose a reliable reputation company.
A good company knows Google’s algorithm and uses that to their advantage. They work to improve your reputation by working with Google and will take six or more months to fully change your reputation. Be wary of companies that promise near immediate results.
As you look at different reputation management companies, be sure to investigate their offer and make sure everything sounds valid and achievable.
5. Look for transparency
When you look at reputation management companies, you need to see that they are transparent. At the end of the day, it is your business’ reputation, so you should know what your reputation management company is doing to help improve it.
A good reputation management company will be transparent with you through the entire process. They will tell you the work being done, the cost, and their experience with managing reputations. Companies like this recognize that it is your business’ reputation, so you need to know everything that is being done to help improve your reputation.
So, when you are looking at different reputation companies, make sure that they are completely transparent about their process.
6. Get to know their team
In conjunction with transparency, you should know who is working on your campaign. When you meet different reputation management companies, you need to insist on meeting their team.
You want to know who is working on your campaign and helping you restore your reputation. Some companies lie about the size of their company or use robotic programs instead of people. Your reputation is extremely important to your business, so you need to ensure that you know exactly who is working on your campaign.
As you meet different reputation management companies, you’ll want to meet with their team to build confidence in using that company. When you meet the team, you can decide if they are a good fit for your business and if they have the same goals in mind. This is a great way to help you select the best reputation management company for your business.
7. Look for proof
If a company is good at managing reputations, there should be proof of their success. When you check out different companies, you want to look for evidence of their work.
Many companies will have a portfolio that contains all the work they have done for their clients. How did they help a company improve its reputation? What methods did they use to help that company? You want to see results in their portfolio.
It is important that you know what’s in their portfolio to get a better understanding of how the company operates. You can see how they create plans and execute them for their clients. This is a great way to help you determine which companies fit best for your business.
8. Check out testimonials
One of the best ways to get insight into a reputation management company is through client testimonials. Just like reviews, client testimonials help you see others’ experience with a reputation management company.
You’ll want to look at client testimonials and see what other businesses have to say about different reputation management companies. If they have a plethora of testimonials, it’s a good indication that they do great work.
By checking out client testimonials, you will see if a reputation management company is a good fit for your business.
WebFX is a top reputation management company
Your reputation is a crucial part of your business. It has the power to attract or deter leads, so it is important that you invest in managing your brand. This way, you will improve your company’s reputation and attract more business.
At WebFX, we know the value of managing your reputation. We’re a full-service digital marketing company that specializes in reputation management. Our company offers numerous services to help you build your reputation, including SEO, social media marketing, and content marketing.
We have a team of over 150 experts that are dedicated to your campaign. Our award-winning team will create a customized reputation management strategy that will help your business grow. We take the time to get to know your business and build a strategy that will benefit it.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $2 billion in sales and over 6.3 million leads for our clients. We focus on putting client success first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top reputation management company like WebFX!
Get started today
If you’re ready to start managing your online reputation through digital marketing methods, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!