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Explore the Top Adtech Companies in the World

Advertising technology, or adtech, is essential for streamlining advertising tasks and analyzing campaign results. But which adtech company or solution should you choose? We’re here to make your decision a little easier with our list of the top adtech companies of 2024.
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The world’s top adtech companies

Adtech is one of the best resources available to digital marketers today. Using the right adtech tools can help you better optimize your paid advertising campaigns and target those campaigns to the right people. Especially today, with advances in areas like artificial intelligence (AI), this can make a world of difference.

Of course, the question is, where should you go for adtech tools? There are a lot of different adtech companies out there. Don’t worry — we’ve got you covered.

Here are the top adtech companies to help you upgrade your marketing campaigns.

#1 WebFX

stars stars stars stars half stars
4.9
Best for professional advertising services
Location

Harrisburg, Pennsylvania, USA

webfx logo Reviews

on G2

Why We Picked Them

First on our list of the best adtech companies in the world is WebFX. While it may seem self-serving to include our own company on this list, we wouldn’t do it if we didn’t truly feel like we’re one of the best adtech companies in the U.S.

Our industry-leading revenue-acceleration platform, MarketingCloudFX, helps small to medium-sized businesses (SMBs) worldwide boost their ad sales and drive revenue.

 

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With MarketingCloudFX, we’ve been able to drive the following results (on average) for our clients:

  • 16% average increase in leads
  • 14% average increase in sales
  • 10% average increase in organic traffic
  • 20% average increase in return on investment (ROI)

MarketingCloudFX comes equipped with a range of advertising tools and features, including AdTechFX. AdTechFX, our in-house adtech software, enables you to implement multi-device programmatic advertising campaigns based on customer relationship management (CRM) and site visitor data.

As a result, you can launch highly targeted ads designed to reach the people most likely to purchase your products or services. From analyzing the results of your ads to launching data-backed campaigns to identifying problem areas in your strategies, MarketingCloudFX does it all. Other features include:

  • Gathering first-party audience data
  • Targeting IP addresses of past website visitors
  • Running programmatic ad campaigns
  • Sending out retargeting ads to leads in your CRM
  • And more!

And when you invest in MarketingCloudFX, our friendly team will be there every step of the way to help you maximize your revenue with every feature in our software.

Plus, we’re a full-service digital marketing agency. That means we can help you with all your digital marketing and advertising needs, including:

Want to hear what our clients have to say? Just check out our 1,100 glowing testimonials from our happy clients to see how we helped them achieve their business goals.

#2 Coniq

stars stars stars stars stars
5
Best for advertising personalization
Location

London, UK

Pricing

Contact for pricing

Why We Picked Them

Located in London, Coniq offers handy adtech solutions for landlords, malls, retail brands, and more. Coniq’s total customer engagement platform offers three features to help you reach and convert your audience:

  • IQ Reach: IQ Reach enables you to send highly personalized advertisements and messages to your target audience to acquire new customers.
  • IQ Connect: IQ Connect helps you analyze customer interactions on your website before conversion, allowing you to better understand their shopping behaviors and interests.
  • IQ Engage: IQ Engage enables you to leverage audience data and insights to improve your ad campaigns and drive future sales for your business.

So, if you’re searching for one of the top adtech companies in the United Kingdom, Coniq shines as an excellent choice.

#3 InMobi

stars stars stars half stars
3.5
Best for programmatic advertising
Location

Bengaluru, India

Pricing

Contact for pricing

InMobi logo Reviews

on G2

Why We Picked Them

InMobi is an advertising technology company located in Bengaluru, India. This adtech company offers four powerful solutions for advertisers:

  • Pulse: Discover marketing and consumer insights to learn more about your audience and their interests.
  • Audiences: Reach your target audience with laser-focused ad targeting to maximize your reach and sales.
  • DSP: Launch targeted mobile app ads to increase your brand awareness and boost your reach.
  • Exchange: Launch programmatic ad campaigns and streamline the ad buying process with InMobi Exchange.

InMobi also offers specific advertising features for retailers looking for a platform to help them boost product sales.

#4 Proxim.ai

stars stars stars stars stars
5
Best for audience analysis
Location

Milan, Italy

Pricing

Contact for pricing

Why We Picked Them

Located in Milan, Italy, Proxim.ai specializes in helping companies leverage data to fuel ad sales.

With Proxim.ai’s adtech solutions, you can analyze the location of your audience, understand their shopping behaviors, and see how they interact with your website.

Then, you can use that data to launch personalized messages that resonate with your audience and targeted advertisements that reach your audience in specific regions.

Proxim.ai also enables you to analyze the results of your ad campaigns to identify which ad types and strategies drive the best results for your business.

#5 IconPeak

stars stars stars stars stars
5
Best for in-app advertising
Location

Lisbon, Portugal

Pricing

Contact for pricing

Why We Picked Them

Looking for one of the best adtech companies in Portugal? Say hello to IconPeak.

IconPeak offers a leading mobile advertising platform for companies that want to launch in-app ads that reach their audience where they spend their free time.

This adtech company can also help you launch targeted ad campaigns on the world’s most popular social media platforms to reach high-value consumers as they scroll through their feeds.

Additionally, you can use IconPeak to launch programmatic and native advertising campaigns to optimize your advertising processes and reach your target audience through multiple channels.

#6 AdScale

stars stars stars stars half stars
4.4
Best for ecommerce advertising
Location

Yokneam, Israel

Pricing

Starting at $99 per month with $1000 ad spend

AdScale logo Reviews

on G2

Why We Picked Them

AdScale is a leading adtech company headquartered in Israel that offers powerful advertising software for ecommerce businesses to make driving sales with digital ads a breeze.

With AdScale, you can launch:

AdScale’s advertising platform also enables you to automate ad creation and optimization to save you and your team tons of valuable time. You can also use AdScale to receive artificial intelligence (AI) recommendations for strategies you can implement to drive more sales.

Plus, this adtech company also provides you with friendly customer support to ensure you seamlessly connect your online store and ad account to their software.

#7 Spider AF

stars stars stars stars half stars
4.8
Best for ad fraud prevention
Location

Minato City, Japan

Pricing

Contact for pricing

spideraf logo Reviews

on G2

Why We Picked Them

Spider AF stands out on this list due to the type of adtech services it offers. This platform focuses on helping you detect ad fraud, which is where competitors or malicious entities spam your ads with clicks to drive up your spending without actually providing you with legitimate conversions.

With Spider AF, you can not only identify sources of ad fraud, but also block them from continuing to click-spam your ads. You can also view real-time insights into the impact that ad fraud is having on your company, allowing you to adjust your ad strategy as needed to counter the problem.

#8 BidX

stars stars stars stars half stars
4.8
Best for ad automation
Location

Darmstadt, Germany

Pricing

Starting at $149 per month

BidX logo Reviews

on G2

Why We Picked Them

Do you want to boost your Amazon sales in Germany? BidX could be the perfect adtech company to help achieve your goals.

Located in Darmstadt, BidX provides a powerful adtech solution that enables you to fully automate your ad processes and receive individual support from their team to help you maximize your revenue every step of the way.

BidX’s software uses machine learning algorithms to continuously analyze the performance of your ad campaigns, making them more profitable through bid and keyword adjustments.

Their software allows you to:

  • Conduct keyword research
  • Create a complete ad campaign in just a few clicks
  • Automatically identify high and underperforming keywords and adjust your bids accordingly
  • Analyze the results of your campaign in one clear dashboard

So, if you’re searching for one of Germany’s best adtech companies of 2024, BidX could be the perfect option for your company.

#9 TrafficGuard

stars stars stars stars half stars
4.4
Best for multi-channel ad fraud analysis
Location

Bentley, Australia

Pricing

Starting at $1000 per month

trafficguard logo Reviews

on G2

Why We Picked Them

Like Spider AF, TrafficGuard offers ad fraud prevention technology. However, this company is based in Australia, so it’s perfect for any businesses in that region of the world.

Using TrafficGuard, you can detect and report any occurrences of ad fraud, catching them before they do too much damage to your ad spend. You can also manage your ad campaigns and supply sources directly through the TrafficGuard portal.

Best of all, you can easily layer TrafficGuard across all your different advertising channels. It’s not just limited to one campaign or ad network.

See what it’s like to work with a top adtech company

WebFX is an industry-leading adtech company providing powerful technology that can help you streamline your processes and maximize your ROI.

With our revenue acceleration platform, MarketingCloudFX, you can analyze the performance of your ads, collect valuable information about your audience, keep up with all the latest adtech trends, and implement data-backed strategies that drive revenue.

Plus, our award-winning team of friendly experts will be here to help you maximize your revenue with every feature our software has to offer.

Contact us online or call us 888-601-5359 to learn more about how MarketingCloudFX can fuel growth for your business!

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We improve the numbers that matter most

Read our case studies for more a more in-depth look at our results.

236%

Increase in organic
sessions

2X

Increase in website traffic and leads

198%

Increase in organic transactions

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