Skip to main content ↓

On this page, we’ve gathered over 60 tourism and hospitality statistics that provide insight into industry trends and changes. Skip ahead to what stats you want to see:

Keep reading to learn more!

General statistics on tourism

First on this list of tourism stats, we’ll cover some general statistics about the tourism industry, including its economic impact, what influences people to travel, and more.

Let’s dive in!

  1. 1 In 20 jobs depend on the travel and tourism industry.
  2. $190 billion is how much the travel and tourism market is expected to reach by the end of 2023.
  3. $5.8 trillion is how much the travel and tourism sector adds to the global economy.
  4. 33.8 million flights happened in 2022.

Delta airlines website at the top

  1. Over 5 million is how many people the tourism industry employed in 2022.
  2. $4500 is the average cost of a trip for a family of four.
  3. 88% of travelers want to go on a nostalgic getaway trip.
  4. 80% of Americans notice a significant drop in stress after traveling.
  5. 78% of millennials would rather spend money on experiences.
  6. 74% of travelers are willing to pay for sustainable trips.
  7. 73% of people aged 55 or older experience health benefits from traveling, including more energy and increased productivity.
  8. 72% of people ages 18-30 are more willing to spend money on traveling.
  9. 70% of Millennials and Gen Z travelers seek out experiences people in their life haven’t discovered or heard of.
  10. 68% of people said they feel more positive after taking a vacation.
  11. 61% of travelers plan to map out their travels ahead of time to get a better deal.
  12. 60% of business trips are extended for personal vacation time.
  13. 60% of people are more flexible about when and where they travel.
  14. 55% of travelers want to book a trip to “escape reality.”
  15. 53% of millennials will plan more last-minute trips in 2023.
  16. 51% of U.S. travelers are women.
  17. 50% of people won’t pay more for free airfare cancellation options.
  18. Over 50% of English-speaking travelers also speak Spanish.
  19. 46% of female travelers are concerned about their safety when traveling solo.
  20. 44% of American vacation budgets are spent traveling to and from their destination.
  21. 40% of people ages 18-33 choose a vacation spot based on how “Instagrammable” the location is.

Instagram photo of a place in Italy showing the blue skies

  1. 38% of solo travelers spend $1000 to $2000 for their trips.
  2. 36% is how much the average airfare cost rose in 2022.
  3. 31% of travelers plan a vacation six or more months in advance.
  4. 26% of people plan to book a vacation three to six months in advance.
  5. 20% of travelers agree that cultural activities are a priority when traveling.
  6. 17% of travelers in the U.S. have a travel-related subscription.
  7. 10% of travelers want pet-friendly vacations.
  8. 6% is how much travel spending increased in 2022 compared to 2019.

Domestic tourism statistics

Next on this list of travel and tourism statistics, let’s look at stats related to domestic tourism within the United States.

Here are some insights into domestic travel:

  1. Food is the biggest expense for domestic travelers.
  2. 60 days is how far in advance travelers book domestic travel.
  3. $297 billion is how much inbound travel to the U.S. is expected to produce by 2027.
  4. 84% of U.S. travelers are 40 or older.
  5. 75% of American travelers prioritize seeing new places when traveling.
  6. 70% of American travelers deem cleanliness a top factor when finding a place to stay.
  7. 61% of Americans say they are only taking trips within the U.S. in 2023.
  8. 51% of Americans take trips to rest and relax.

International tourism statistics

Another aspect of tourism is international traveling. Here are some tourism statistics on international travel:

  1. The United States, Chinese, and German tourism industries contribute the most to the overall GDP.
  2. Italy is one of the most-desired travel destinations.
  3. The United States, France, and Spain were the most popular travel destinations for international tourists in 2022.
  4. 90 days is how far in advance travelers book international travel.
  5. International travel spending is set to reach $198 billion in the U.S. by 2025.
  6. 51% of global travelers say culture and language immersion matter when traveling.
  7. 17% of all global travelers are solo travelers.

Hospitality statistics

When traveling domestically or internationally, people will book a place to stay. Here are a few quick hospitality statistics you’ll want to know:

  1. There are over 187,000 hotels worldwide.

Top of Hilton website

  1. 64% is the average U.S. hotel occupancy rate.
  2. 60% of people who travel internationally will pay for lodging.
  3. 49% of Americans stay at a hotel chain when traveling.
  4. 19% is the growth rate of the hotel industry.

Tourism and hospitality statistics: Online marketing

To get people to visit your destination or stay at your hotel, you must market your place. Online marketing is crucial for helping new people discover your destination. Here are some stats on tourism marketing:

  1. 86% of travelers consult online travel sources before booking a trip.
  2. 83% of travelers research on a mobile device before finishing their traveling plans.
  3. 81% of travelers read reviews before booking their accommodations.

Reviews for a hotel

  1. 73% of people use review sites to find the right destination.
  2. 72% of travelers will choose a hotel with higher reviews over a well-known hotel or for a lower price.
  3. 68% of all sales in tourism were made online in 2022.
  4. 48% of hotel guests write a review after a negative experience.
  5. 40% of hotel guests leave reviews after a positive experience.
  6. 40% of U.S. hotels are independent.
  7. 39% of users would rather download a traveling app over using a company’s website because of the speed.
  8. 36% of people use social media to find the right destination.
  9. Guests will pay 35% more for a hotel with a score of 4.4 compared to a 3.9.

Get more insights for marketing your tourist destination

Now that you have insight into how people perceive tourism and what motivates them to travel, it’s time to start marketing your destination to people looking to take a trip.

If you want the latest tips and tricks for marketing your tourist spot online, subscribe to our email newsletter!

We Drive Results for Tourism Agencies

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our hospitality case studies

Read our case studies for a more in-depth look at our results.



Increase in revenue

Ocean City New Jersey


Increase in conversions

Record Head


Increase in users



Get a free proposal

Solving key challenges for tourism

We’re not driving enough traffic to our website

Our SEO and web design services help increase your website’s ranking in the search results when people search for your travel services or vacation spots, so you can enjoy more web traffic and sales.

Website icon.

We’re expanding

Set your new hotel or location package up for future success with compelling web pages and marketing messages that get your new location in front of your audience where they spend their time.

Marketing icon with flame.

We’re not selling enough of our packages

Not selling enough of your trip packages or missing out on hotel sales? We can help you provide a seamless user experience on your website and craft personalized marketing messages that encourage your visitors to purchase your packages.

Branch icon of a storefront.

We’re not attracting new customers

Our marketing specialists help you launch strategies that expand your reach and online visibility so more people can discover your travel services online.

Target icon with archery arrow hitting target.