When you build your digital marketing plan, there are numerous methods you can use to drive results for your business — and each of these methods brings something unique to the table. With a search engine optimization (SEO), campaign handled by Detroit SEO experts, you'll boost your website’s traffic, gain more valuable leads, and earn more revenue year over year.

On this page, we’ll discuss the importance of working with Detroit SEO experts and how you can make the most of your SEO plan. Did you know that WebFX was named the best SEO company in the world by Clutch — a third party ranking site? That makes us one of the best options for Detroit SEO services!

If you'd like to talk to an expert about how WebFX can drive real SEO results for your Detroit business, give us a call at 888-601-5359! Otherwise, keep reading to learn why we're considered Michigan SEO experts.

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Why are expert SEO services important for your Detroit business?

Before we dive into the importance of SEO as a strategy, let's talk about how it works.

SEO is the process of boosting your website’s rankings in the search results for keywords related to your business. It's crucial to improve your search engine rankings so you can reach more leads that are interested in your Detroit business.

When users conduct searches, they use keywords to generate a list of results that best fits their query. You want to rank higher in these results so users will select your business first.

After opting for the strategy, your Detroit SEO company will optimize your site for specific keywords related to your business. Since SEO targets users who are already searching for businesses like yours online, it will help you earn more qualified leads — people who are most likely to purchase.

Your website is the heart of your digital marketing plan, so it's crucial to drive leads back to it in order to ensure that users find your Detroit business online. SEO is a perfect digital marketing method for increasing relevant traffic on your website.

4 effective strategies your Detroit SEO company will employ

SEO is a method that takes time — you won’t see results overnight. There are a few steps that your Michigan SEO company will take in order to ensure a successful campaign.

4 strategies for seo success

1. Conduct keyword research

To generate the best results for your campaign, your Detroit SEO agency will conduct keyword research. When users conduct a search online, they enter a keyword to generate relevant search results.

Keyword selection is important because it helps your business connect with the right leads. Your SEO experts will use keywords that your target audience is using so they can easily find your business online. There are numerous keyword research tools your SEO agency will use to help you find the right keywords.

As they conduct keyword research, they'll put a lot of focus on long-tail keywords. These are keywords that contain three or more words and can also be phrases. These are a better option as opposed to short-tail keywords, which only contain one or two words.

Long-tail keywords are a better option for your Detroit business because they generate more qualified traffic. Your audience is already using long-tail keywords to generate relevant results; short tail keywords are too generic and generate unwanted results.

Your audience uses long-tail keywords to generate the best results for their search query. These keywords indicate search intent and tell you exactly what an audience wants. Long-tail keywords help you connect with people that are looking specifically for your Detroit business.

An example of a long-tail keyword is “florists near Detroit, MI.” This is a specific long-tail keyword that indicates exactly what a user wants to find. A short-tail keyword, like “florists,” is very generic and doesn’t indicate what a user seeks.

2. Integrate keywords

Once your SEO agency has your keywords selected, they'll integrate them into your existing site pages. When Google bots crawl your pages, they look for keywords to understand the context of the pages. Your Detroit SEO experts will strategically place your target keywords to help Google understand your pages so they can rank them appropriately.

There are numerous places your agency will integrate keywords on your pages. For example, they'll include them in the headings, meta descriptions, titles, or body text of pages.

Keyword integration will help your page rank in more relevant search terms.

3. Create content based on target keywords

Keywords are nothing with content to target them, which is why Michigan SEO agencies like WebFX will also help you create content that targets your most qualified keywords. Content ranges from blogs and informative articles to videos and infographics — regardless of what you're interested in, your SEO agency will be able to help you create it.

webfx content services

At WebFX, we offer tons of content creation options including blog design, video creation, custom infographic creation, and custom copywriting for your website!

4. Monitor campaign results

As we mentioned before, SEO is not a set-it-and-forget-it strategy. It requires a lot of TLC to garner the results that most companies desire. When you work with an SEO expert in Detroit, you can rest assured that they will continuously monitor the results of your campaign to ensure that it's driving amazing results for your business.

They'll use tools like Google Analytics to dig into key pages on your website and gain insight into user behavior. This information will allow them to make tweaks to your campaign to ensure that you're getting the most for your marketing budget.

Did you know that WebFX is a Google Premiere Partner? It's true!

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Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.

WebFX is a top Detroit SEO company

With SEO, your Detroit business can increase its sites rankings increase traffic, leads, and revenue.

At WebFX, we have years of experience creating SEO plans that drive results for our clients. We’re a full-service digital marketing company that specializes in customized SEO plans for Michigan companies just like yours. Our award-winning team of 200+ experts will bring their knowledge and expertise to your campaign.

If you want results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting clients’ success first.

Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top Detroit SEO company like WebFX!

We're not your typical
Detroit SEO Agency.

Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.

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Build your campaign with Detroit SEO experts today

SEO will help you gain more valuable traffic to your website — resulting in more leads and more conversions overall. At WebFX, we have the skills and expertise to help you build an SEO plan that drives results.

If you’re ready to increase your website’s traffic and earn more valuable leads, contact us online today to see how we will help you create a customized plan that helps your Detroit business grow.

We look forward to hearing from you!

Interested in learning more about our SEO services for Detroit? Chat with one of our SEO specialists by calling 888-601-5359 or contact us online to discover how we can help you!

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