Detroit Web Design Services

A professionally designed website that looks great and performs well can help your Detroit business:

Maximize your ROI

A term you’ll hear in web design is user experience (UX). It describes the functionality of your website to users. If you have a navigation bar that doesn’t respond when users click on it, for example, that’s poor UX.

Due to its direct impact on users, UX offers an impressive return on investment (ROI). For every $1 dollar you invest in UX, such as for user experience testing, UX web design, or UX web redesign, you can earn $100 back.

It’s a significant return, but it emphasizes how critical the user experience is to web design. That’s why many businesses partner with an experienced web design company. Plus, it gives your team access to a talented team of developers and a dedicated account manager.

The experience your website provides also matters more to consumers than your prices or products.

Establish your brand

Whether you’re building your business or developing a new company, you want to focus on establishing your brand. A well-established brand can carry immense value, which companies like Apple, Microsoft, and even Google demonstrate.

A website serves as your company’s home on the Internet. That’s why it’s a great resource for communicating your brand message with visitors. A lot of factors contribute to website branding, including your font, color scheme, logo, videos, and images.

If you’re undergoing a rebranding or making a new company or subsidiary, updating or creating your website can prove challenging. That’s why you want a website design company in Michigan that understands how branding comes across in web design.

With a well-branded website, you can also indicate to users your purpose or target audience. If you’re a business that focuses on patio furniture, for instance, you may emphasize that you’re a company for families with spending money by featuring images of family gatherings on your product pages.

Boost your SEO

Even if you’re not shopping for a SEO provider, it’s a good sign when a web design agency mentions it. It means they understand its importance in your Detroit web design project. That shows they’re looking out for you.

What is SEO? It’s an umbrella term that encompasses a ton of techniques for improving your ranking in organic search results. If someone searches for, “heavy equipment manufacturer in detroit,” for example, you’d want your website to rank at the top of the first page.

Our Michigan website design company can help you increase your ranking with the following coding elements:

1. URLs
2. Title tags
3. Image and video alt tags
4. Meta descriptions

If you’re maintaining your website post-design, you can utilize these coding elements for any new pages you create. A title tag and meta description, for example, appear in search results and encourage users to click on your website.

An example of a title tag is, “Heavy Equipment Manufacturer in Detroit, MI,” while an example of a meta description is, “Company A is a heavy equipment manufacturer in Detroit, MI that produces backhoes, skid steers, and more.”

While a meta description does not help your ranking in search results, it does help users understand what your page discusses. Plus, if your description matches any of the keywords they use, those words will appear in bold.

That’s why — to get the most value from web design — it helps to partner with an agency that offers SEO services, like WebFX.

Build your client trust

If users suspect your website isn’t secure, they won’t use it to make a purchase. It’s also unlikely that they’ll convert in the ways you want, such as by joining your email newsletter or completing your contact form.

How do consumers gauge the security of your website? From your design.

In fact, 90 percent of first impressions about a company comes from the design of that company’s website. When it comes to credibility, a user also bases 75 percent of their opinion on the design of your website.

That’s why it’s essential to build one that’s professional and welcoming, as well as secure for purchases. We can help you with that. Our team works every day with companies that require specific protections for consumer data, including those in the finance market.

Improve your client retention

A poor UX can push consumers to your competitor’s website fast. In fact, almost 90 percent of users take their business to a competitor after a negative experience on a website. That’s a significant amount — and it’s an issue you can remedy with a few changes.

Today, it also costs ten times more to replace a customer than retain them. That’s why businesses are spending 80 to 90 percent of their advertising budget on marketing to new versus existing clients. It’s smarter — and more cost-effective — to retain them, however.

Plus, more than 85 percent of consumers are willing to pay for a better online experience.

As an example, say you’re investing and implementing in a new online scheduling system for clients. To compensate for your investment, you bump up the price of your services by a few dollars. For your customers, however, you’re making it easy for them to do business with you.

In this scenario, the convenience outweighs the cost.

Optimize your site for mobile

A mobile-friendly website boosts the opinion of more than 60 percent of users — and with 80 percent of Internet users active on smartphones, it helps to have a mobile-friendly website. Even if most of your traffic comes from desktops, a mobile version of your website helps your search result rankings.

Why? Google follows a mobile-first index.

What that means is Google now crawls and indexes the mobile version of a website, versus the desktop version. So, when users on smartphones search for something, Google can now deliver the mobile-version in its search results.

Google encourages companies to create mobile-friendly websites by offering a rankings boost. So, if you can improve your ranking in search results, plus provide convenience to your target audience, why not? It’s a win-win decision.

As your Detroit website design partner, we’ll make sure your business launches a mobile-friendly site.