Lancaster PPC Services
Give us a call at 888-601-5359 to speak with one of our strategists today!
Lancaster, PA
What You’ll Get with Our Lancaster PPC Agency
When you hire WebFX as your Lancaster PPC agency, you get a team that builds, manages, and measures paid campaigns around your goals. Our PPC services cover everything from keyword research and ad creation to tracking and reporting, so every dollar you spend has a job to do.
Here is what you can expect when you partner with us.
- Custom PPC strategy built around your goals & industry
- Ad copy & landing pages that convert users
- Precise targeting for Lancaster County & Beyond
- Call & conversion tracking in real time
- Ongoing campaign management & seasonal adjustments
Custom PPC strategy built around your goals & industry
Custom PPC strategy built around your goals & industry
With WebFX, you’ll get a PPC strategy built specifically for your business, not a template we reuse for every client. Our team starts with keyword research, competitor analysis, and a review of your sales cycle to decide where your budget should go first.
Then we build campaigns across Google Ads, Microsoft Advertising, and other platforms that match how your customers search. Whether you serve residents across Lancaster County or draw visitors from Philadelphia, Baltimore, and beyond, your strategy reflects the audiences that matter most to your revenue.
Ad copy & landing pages that convert users
Ad copy & landing pages that convert users
When you partner with us, our team will write ad copy and design landing pages that match what your customers are searching for.
Each campaign points to a dedicated page with a clear offer, an easy way to call or submit a form, and fast load times on mobile. Many Lancaster County customers respond to plain language and clear value, so our copywriters lead with what makes your offer worth the price.
From there, our team tests headlines, offers, and calls to action to find what earns more conversions.
Precise targeting for Lancaster County & Beyond
Precise targeting for Lancaster County & Beyond
Our PPC services give you access to location targeting that goes well beyond a single city radius.
Our team sets up your campaigns to reach searchers in Lancaster, PA, and the surrounding communities you actually serve, such as Lititz, Manheim, and Ephrata, while keeping your ads away from the other Lancasters across the country. As results come in, we shift budget toward the zip codes and areas that produce quality calls and leads, and pull back from the ones that don’t.
Call & conversion tracking in real time
Call & conversion tracking in real time
With WebFX, you’ll get full conversion tracking set up before your campaigns launch, including phone calls, form fills, and online purchases.
Our team connects your ad data to RevenueCloudFX, our proprietary platform that works with 1,200+ CRM and ad integrations, so you can see which keywords and campaigns lead to actual revenue.
That means you won’t pay for clicks without knowing what they produced. If a campaign brings in traffic but no qualified leads, you’ll see it quickly, and we’ll adjust.
Ongoing campaign management & seasonal adjustments
Ongoing campaign management & seasonal adjustments
Our PPC services give you access to a team that actively manages your account, from bid adjustments and negative keyword updates to search term reviews and budget shifts.
Each change is based on performance data, so your spend keeps moving toward what works.
We also plan around the seasonal swings that affect Lancaster businesses, such as summer tourism, holiday shopping, and the busy seasons for construction and agriculture, adjusting budgets and messaging before demand rises or dips so you stay visible when customers are ready to buy.
Meet WebFX
A world-class digital marketing agency with thousands of reviews applauding our transparency.
One of our experts will be in touch within 24 hours!
Located in Lancaster, PA
WebFX has partnered with numerous local businesses in Pennsylvania to help them grow with digital marketing. We’ve helped to implement campaigns including SEO, PPC, email marketing, and beyond.
WebFX
- 24 West King Street Lancaster, PA, 17603
- Get Directions
- (888) 601-5359
- M-F: 9:00am – 5:00pm
Why Choose WebFX as Your Lancaster PPC Company
Why do businesses choose WebFX as their PPC agency in Lancaster? Here are just a few reasons why our clients chose to partner with us!
- 1. Proven results across industries
- 2. Proprietary technology that connects ads to revenue
- 3. An experienced, award-winning team
1. Proven results across industries
1. Proven results across industries
When you choose WebFX, you get a PPC team with a record of turning ad spend into revenue. Our work for clients has driven $10 billion in revenue, 24 million leads, and 7.14 million calls.
That experience spans 200+ industries. Whether you sell to Lancaster neighbors or customers across the region, we’ve already built campaigns for businesses like yours.
2. Proprietary technology that connects ads to revenue
2. Proprietary technology that connects ads to revenue
With WebFX, you’ll get access to RevenueCloudFX, our proprietary platform that ties your ad data to leads, calls, and closed sales. It works with 1,200+ CRM and ad integrations, so your reporting shows business results instead of clicks alone.
WebFX has invested $50m+ in technology since 1995, and you benefit from it without building your own tech stack. You’ll see which campaigns earn revenue and where your next dollar should go.
3. An experienced, award-winning team
3. An experienced, award-winning team
Our Lancaster PPC services give you a dedicated account team with 30+ years of digital marketing experience behind it. You’ll work with specialists who know Google Ads and Microsoft Advertising well and who talk with you regularly about results.
As a Pennsylvania agency and Google Partner, we understand regional markets and keep our reporting honest. Clients rate us 4.9 stars on Clutch because they always know what their budget is doing and why.
Driving Digital Revenue For Our 1,450+ Satisfied Customers
Reach Your Business Goals in 2026 with WebFX
Get a free proposal“WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result”
HydroWorxYour Dedicated Local Team
30+
Years of Experience
1,100
Testimonials
93%
Client Satisfaction Rating
Case Study of a Pennsylvania Business
Based in Mechanicsburg, PA, All Pro Trailer Superstore provides a one-stop shop for consumers and businesses across Pennsylvania and New England. Together, All Pro and WebFX grew the brand’s reach, traffic, and revenue.
260%
198%
“[WebFX is] a really good partner in your success. They leverage technology to make everything very transparent and easily accessible so that they can assess what they’re doing and keep track of everything.”
260%
198%
Browse Our Other Marketing Services in Lancaster
Lancaster Generative Engine Optimization (GEO) Services
Our GEO services give you a stronger presence in ChatGPT, Google AI Overviews, and other AI platforms where people now ask for recommendations. With WebFX, you’ll get content, citations, and technical updates that make your brand easier for AI to find, trust, and recommend.
Our team will focus on the conversational questions Lancaster County customers ask, like who to call or where to go, so your business becomes part of the answer.
Learn more in the video and links below!
Lancaster Digital Marketing Services
Say goodbye to juggling multiple agencies and tools to manage your digital marketing strategy and say hello to your one-stop shop for all things digital marketing with WebFX!
We sync all of your data across all your campaigns with our in-house, client-exclusive marketing software to run targeted, data-backed strategies designed to maximize your revenue.
Learn more about our digital marketing plans and the strategies we can help you implement and manage in the video and links below!
Lancaster Web Design Services
Get the website of your dreams with web design services from WebFX!
Whether you’re looking for a new website built from the bottom up or want to refresh your current look, our award-winning web designers and developers have got it covered!
Check out the video and links below to learn more about our web design services!
Lancaster SEO Services
Our custom SEO services are designed to propel your Lancaster business to the top of the search results, so you can outshine your biggest competitors and drive more traffic to your website.
Just check out the video and links below to learn more about our SEO services for Lancaster businesses!
Inside our Lancaster, PA office
We’re located right across the street from the Lancaster Central Market, right in the heart of historic downtown Lancaster. Our team knows the city well and has decades of experience helping local businesses like yours drive revenue and grow!
So, if you’re searching for one of the best PPC agencies in Lancaster, look no further than WebFX!
Start driving more revenue with our Lancaster PPC agency
When you partner with WebFX, you’ll extend your existing marketing team with our ad copywriters, landing page designers, keyword research specialists, data analysts, and more!
We’ve helped our clients drive more than $10 billion in revenue over the past couple of years alone, and we’d love to help you achieve incredible results, too!
Request your free proposal today to launch your custom PPC campaign!
Meet WebFX
A world-class digital marketing agency with thousands of reviews applauding our transparency.
One of our experts will be in touch within 24 hours!
FAQs
How much will it take to get started with PPC at WebFX in Lancaster, PA?
Our Lancaster, PA PPC services start at $750 per month. Reaching beyond Lancaster County, adding platforms like Google Ads and Microsoft Advertising, or planning for seasonal pushes will change where your investment lands.
Book a call with our Lancaster team, and we’ll work out a PPC strategy and roadmap based on your goals. The table below puts numbers behind those options:
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $750 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | ✓ | ✓ | ✓ |
| Google Local Services Ads | ✓ | ✓ | |
| Bing PPC Networks | ✓ | ✓ | |
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | ✓ | ✓ | |
| Google customer match & audience match | ✓ | ✓ | |
| Google Shopping Management | ✓ | ✓ | |
| ChatGPT Advertising | ✓ | ✓ | |
| Yelp Advertising | ✓ | ✓ | |
| AdTechFX Programmatic Advertising powered by RevenueCloudFX | ✓ | ✓ | |
| – 3rd Party Audience Targeting | ✓ | ✓ | |
| – Account-Based Retargeting | ✓ | ✓ | |
| – CRM Pipeline Retargeting | ✓ | ✓ | |
| Management Deliverables | |||
| 750+ SMEs behind campaign driving results | ✓ | ✓ | ✓ |
| Initial campaign development & strategy | ✓ | ✓ | ✓ |
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Ad campaign copywriting | ✓ | ✓ | ✓ |
| Ad copy performance testing | ✓ | ✓ | ✓ |
| Ongoing keyword development and tweaking | ✓ | ✓ | ✓ |
| Dynamic keyword insertion into ads | ✓ | ✓ | ✓ |
| Google analytics integration & goal tracking | ✓ | ✓ | ✓ |
| Strategic bid management | ✓ | ✓ | ✓ |
| PPC account settings monitoring (Ex. Geotargeting) | ✓ | ✓ | ✓ |
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | ✓ | ✓ | ✓ |
| Up to two personal consultations per month | ✓ | ✓ | ✓ |
| Monitoring clicks, conversions and click fraud activity | ✓ | ✓ | ✓ |
| Setup and management of rule based bidding | ✓ | ✓ | ✓ |
| International PPC campaign management (Addtl. fees may apply) | ✓ | ✓ | |
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | ✓ | ✓ | |
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | ✓ | ✓ | ✓ |
| Website conversion analysis reporting | ✓ | ✓ | |
| Omni-channel customer journey tracking and reporting | ✓ | ✓ | ✓ |
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with RevenueCloudFX License | Included with RevenueCloudFX License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with RevenueCloudFX License | Included with RevenueCloudFX License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Industry analysis | ✓ | ✓ | ✓ |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
When is your office open?
Our office is open, and our team is hard at work driving revenue, from 9:00am to 5:00pm, Monday through Friday.
Where is your Lancaster office?
You’ll find our Lancaster office right across the street from the Lancaster Central Marketing at 24 W King St, Suite 202 Lancaster, PA, 17603.
How can I get in touch with your Lancaster team?
You can get in touch with one of our strategists by calling us at (888) 601-5359 or by contacting us online!