What is CTV advertising?

CTV advertising is an advertising type that encompasses ads delivered to viewers delivered to internet-connected devices. CTV ads appear on paid and free ad-supported networks and apps, which users can access through smart TVs and other devices.

CTV ads can help you find users who want your products or services. In fact, 66% of people who watched OTT video content discovered a new product or service. Along with that, CTV ads offer the following perks: cost-effective ads; popularity of users; and omnichannel experiences.

What are the best practices for businesses using CTV ads?

Here are a few best practices to give your ads a competitive edge: grab users' attention immediately, make it entertaining, have a specific goal, and use a clear call to action (CTA).

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