7 NPS Survey Tools You Can Use to Measure Customer Loyalty

Are your customers happy with your products and doing business with you? You can find out if they’re satisfied with their overall experience by conducting a net promoter score (NPS) survey.

Use NPS survey tools to gather feedback and analyze your data effectively. If you’re looking for the best NPS survey tools available today, you’re in the right place. Keep reading to discover seven of the best NPS survey tools and how to choose the best NPS survey tools suited for your business.

Best NPS survey tools

1. Nutshell — Best for nurturing your customers with NPS and reporting features
2. Zonka Feedback — Best for conducting offline and multichannel NPS surveys
3. Survicate — Best for conducting NPS surveys through desktop and mobile apps
4. Nicereply — Best for businesses looking for a user-friendly NPS survey software
5. SurveyMonkey — Best for businesses looking for a free survey tool with an NPS survey template and analytics
6. AskNicely — Best for conducting NPS surveys via SMS and email
7. Delighted — Best for monitoring NPS scores and comments

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What is NPS?

NPS measures your customers’ experience and loyalty. It tells you how likely they are to recommend your business to their friends or colleagues on a scale from 0 to 10. The scale has the following sections:

What is an NPS survey tool?

An NPS survey tool gathers your customers’ feedback and analyzes their NPS survey responses. Businesses use NPS survey software to automate the NPS survey process and monitor their customers’ satisfaction.

An NPS survey tool typically has the following features:

• Survey scheduling
• NPS calculation
• Customer segmentation
• User-friendly dashboard
• Report generation
• Real-time notifications

7 best NPS survey tools

Now that you know what NPS survey tools are, let’s dive into the best NPS survey tools you can shortlist:

Let’s go through each one:

1. Nutshell

Price: Starts at $16 per user per month (14-day free trial available)

If you’re looking for a user-friendly platform that can do more than conduct an NPS survey, consider Nutshell. Nutshell is a CRM that enables you to survey your customers with its email automation feature and form builders.

In addition, you can analyze the results of your survey with its reporting and analytics features. You can even generate an NPS survey results report. Analyzing your results is also a breeze with easy-to-understand charts that show your customers’ satisfaction and loyalty.

2. Zonka Feedback

Price: Starts at $49 per month (7-day free trial and free limited plan available)

Zonka Feedback is an NPS and customer satisfaction survey tool that can gather and analyze your customers’ feedback through various online channels.

This NPS survey software has various personalization features, including creating custom survey themes and adding your brand’s logo. Zonka Feedback lets you send your customers follow-up questions to understand their insights better.

3. Survicate

Price: Starts at $53 per month (10-day free trial and free limited plan available)

Survicate is another NPS survey software that you can use to acquire customer feedback so that you can improve your services. It enables you to conduct NPS and customer satisfaction surveys through email or links. You can even conduct surveys through your desktop and mobile apps.

With its built-in analytics, Survicate helps you analyze your NPS results and improve customer satisfaction. Its dashboard enables you to track NPS scores over time.

Need to make further analysis? Sort responses using filters and analyze other factors (such as location or purchased products) affecting your customer satisfaction.

4. Nicereply

Price: Starts at $59 per month (14-day free trial available)

Nicereply is a survey tool that enables you to conduct customer satisfaction and NPS surveys. You can customize your surveys using brand fonts, colors, and logos.

This user-friendly NPS survey software has a sync feature that matches an NPS response with the customer profile, enabling you to better understand a particular customer’s experience and satisfaction. It also has built-in analytics that tracks your NPS scores and response rates.

5. SurveyMonkey

Price: Starts at $25 per user per month (free limited plan available)

SurveyMonkey is an easy-to-use survey tool that you can use to gather customer insights. A popular online feedback tool, SurveyMonkey’s paid plan enables you to conduct NPS surveys.

An NPS template is available within this tool, so creating the form is a breeze. You can customize your NPS survey to include additional questions, such as why customers chose a particular score.

It also has built-in analytics so that you can find out which customers are promoters, passives, or detractors. As a result, it can help you strategize how to reduce customer churn.

6. AskNicely

Price: Contact AskNicely for a quote

Another NPS survey tool that you can consider is AskNicely. It can conduct customer satisfaction, customer effort score, and NPS surveys through email, web, or SMS.

You can integrate AskNicely with tools like Slack or a CRM, enabling you to manage feedback and customer satisfaction more effectively. In addition, you can share customer insights with your team in real-time.

7. Delighted

Price: Starts at $17 per month (free limited plan available)

Delighted, the last of the NPS survey tools on this list, enables users to run NPS surveys using a customizable template. You can also use this tool for other surveys, such as employee NPS, customer effort score, and customer satisfaction.

Analyzing your results is a breeze thanks to its dashboard that shows you NPS over time (daily, weekly, or monthly). You can even view the different comments segregated according to score scales. You can toggle between comments from Promoters, Passives, and Detractors.

How to choose the best NPS survey tool for your business

As with most business tools and apps, there’s no one-size-fits-all NPS survey tool. So here are some considerations when choosing among the best NPS survey tools:

• Distribution channels: How will you distribute your NPS surveys? Shortlist NPS survey tools that can send out the surveys through convenient channels for your customers. If you’re conducting NPS surveys at your physical store or kiosk, consider apps with these capabilities.
• Templates: Consider tools with built-in NPS survey templates (or other survey templates you need) that you can customize with your brand style guide or follow-up questions. Having survey templates streamlines your process and reduces the workload of your team.
• Survey volume: Most NPS survey tools’ pricing tiers depend on the number of survey contacts or responses, so ensure you choose the appropriate tier for your business.
• Built-in analytics and reporting features: Choose NPS survey software that can help your team crunch numbers and analyze your results. If you need to act on a response immediately, consider tools that notify your team about new answers. Want to track your NPS score and observe trends in the long run? Shortlist NPS tools that have intuitive dashboards.
• Audience segmentation: An NPS survey lets you discover which customers are promoters, passives, and detractors. To immediately nurture your promoters and address other groups’ concerns, consider an NPS survey tool that enables you to segment your customers.
• Integration: Ensure the NPS survey tools you’ve shortlisted can seamlessly integrate with your existing tools and apps, such as CRM software or customer data platform. This way, you can unify your data and understand your customers better.
• Ease of use: Finally, consider the tools’ ease of use. Does it suit your team members’ technical know-how and skill level? Look for intuitive survey software that your team will be delighted to use!

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Ready to invest in an NPS survey software?

NPS survey software platforms are handy tools that enable you to measure your customers’ satisfaction and loyalty. These apps help you reduce your customer churn, thus potentially increasing your revenue.

If you need help sorting through the best NPS survey tools and improving your customer satisfaction, consider teaming up with WebFX. We’re a full-service digital marketing agency that provides our clients with excellent support and service to reach their goals.

You can easily set up an NPS survey with our user-friendly CRM, Nutshell. In addition, our marketing growth platform, MarketingCloudFX, can store all your data and analyze your survey results.

Want to get started? Contact us online or call us at 888-601-5359 to speak with a strategist about our digital marketing services!