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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read
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AI
AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)
10 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
9 min read
seo trends header
SEO
12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)
14 min read
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PPC
6 PPC Trends to Follow in 2026 for ROI Growth
7 min read

What's New

Three people sitting in a modern living room with blue and yellow walls, watching a flat-screen TV. There's a yellow sofa, a separate armchair, a white coffee table, abstract wall art, and a floor lamp.
Marketing
Your Google Merchant Center Guide [+FAQ]
9 min read 3/18/2020
Screenshot of a Keyword Suggestion Tool webpage with a search bar for entering a starting keyword, a SEARCH button, and options to EXPORT CSV and COPY results.
SEO
How to Add SEO to Your Marketing Campaign [8 Ways]
11 min read 3/18/2020
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SEO
Does Google Personalize Search Results Anymore? [+6 Factors that Influence Search Results]
7 min read 3/17/2020
Screenshot of a Google search result on 'what is a good credit score' showing a pie chart and bar graph with credit score categories and an excerpt explaining that a score of 700 or above is generally considered good.
Marketing
Google Answer Box: Why It Matters and How to Optimize for It
13 min read 3/16/2020
Graphic for where are my competitors advertising
Marketing
Where Are My Competitors Advertising? [6 Competitor Analysis Tools]
8 min read 3/16/2020
What Is Your Data Worth
Internet
What Are Data Brokers – And What Is Your Data Worth? [Infographic]
5 min read 3/16/2020
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