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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read
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AI
AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)
10 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
9 min read
seo trends header
SEO
12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)
14 min read
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PPC
6 PPC Trends to Follow in 2026 for ROI Growth
7 min read

What's New

Screenshot of a video platform search results page for 'fishing lures' with one ad and three organic video results, including thumbnails and titles, with annotations distinguishing between the ad and organic results.
Social Media
YouTube Video Promotion: A Guide to Promoting Your Business Channel
10 min read 3/24/2020
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Marketing
PPC Basics: Answering 6 Common PPC Questions
9 min read 3/23/2020
Wix advertisement showing a computer monitor with a photography website for 'Claude Bernard Photography' featuring a misty mountain landscape. Text on the ad encourages creating a stunning website with a 'Start Now' call to action and 'Sign Up' button.
Social Media
Organic vs. Paid Facebook Advertising: Our Expert Recommendations
8 min read 3/23/2020
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Social Media
Organic vs. Paid Social Media Marketing: Your Social Dies Without Both
11 min read 3/22/2020
Screenshot of a web performance report with optimization opportunities and diagnostics, including preload key requests, properly size images, defer offscreen images, minimize main-thread work, reduce JavaScript execution time, serve static assets with an efficient cache policy, avoid an excessive DOM size, and avoid chaining critical requests.
Web Design
How Fast Should My Website Be? [+7 Tips for Speeding Up Your Site]
12 min read 3/21/2020
Woman in yellow holding a cell phone and looking down at it
Social Media
How to Create the Perfect Social Media Content Calendar for Your Business
7 min read 3/19/2020
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