SEO Services That Drive Pipeline & Revenue for Enterprise Businesses

Enterprise SEO services — also called corporate SEO services — are SEO services for large-scale SEO strategies. These types of strategies target keywords with a higher search volume and competition level, while also working to maintain or improve existing keyword rankings.

Most businesses spend $2500 – $7500 per month. Companies can spend a significant amount on corporate-level SEO, with some organizations investing more than $20,000 per month.

Most services usually feature the deliverables included with traditional SEO, including:

• Custom strategy
• Keyword research
• Website audit and conversion analysis
• Website copywriting
• Keyword optimization
• Universal SEO, which includes video, images, news, and maps optimization
• Website audit updates or fixes
• Quarterly earned media content
• Reporting

Our enterprise SEO packages also include:

• A dedicated account team of five or more members
• A social media strategy

As a full-service enterprise digital marketing agency, we can also provide additional services to support your SEO initiatives. For example, many brands not only invest in SEO but also PPC, content marketing, social media advertising, and even voice search optimization.

Every SEO solution varies, but most will include some core local SEO elements.

For example, ours come with universal SEO optimizations, which include optimizing your presence on directional applications, like Google Maps. Our local SEO services, however, take a more in-depth approach to local optimization.

Before your partner with an agency, review their plans to ensure you pick the best one for your brand. While an agency’s corporate SEO services may not include local SEO, they can often incorporate those features into your service package.

If your business uses traditional SEO services, you may want to transition if:

• You’re ranking well for hundreds of long-tail keywords
• You’re struggling to rank for competitive, short-tail keywords
• You’re looking to grow your online presence and revenue

It’s also essential for your company to have the necessary budget for corporate SEO services.

Enterprise and traditional SEO share the same goal: Improve your visibility in online search results.

Traditional SEO vs. enterprise SEO

Enterprise SEO

• Targets short-tail keywords
• Focuses on high-competition keyphrases
• Includes a higher financial investment

Traditional SEO

• Targets long-tail keywords
• Focuses on low-competition, high-value keyphrases
• Includes a moderate financial investment

These two SEO services, however, come with several noticeable differences, including:

Keywords

With enterprise-level SEO, your business takes a more aggressive approach to keyword targeting.

Traditionally, SEO strategies will target long-tail keywords. These keywords feature three to four words, as well as a lower monthly search volume and competition level. They also have a specific user intent behind them, which makes creating content for these users easier.

That’s why long-tail keywords are excellent for small-to-midsized businesses (SMBs).

In comparison, with corporate-level SEO solutions, your organization focuses on short-tail keywords. A short-tail keyword features one to two words, a higher monthly search volume, and a more significant amount of competition.

If your company’s transitioning to enterprise SEO services (or already uses them), you probably rank for hundreds of long-tail keywords already. It’s the short-tail ones that deliver a challenge, which is where SEO services for big businesses can help.

You can still maximize your presence in long-tail search results, but put more effort and energy towards short-tail keywords, which can offer a tremendous payoff by driving a significant amount of traffic, sales, and leads for your company.

Competition

Competition also separates traditional SEO from enterprise SEO.

If you’re looking to appear in short-tail keyword search results, you can expect significant competition from other big brands. Search results for short-tail keywords generally feature companies that shoppers and business buyers recognize with ease, like Amazon, Salesforce, and Home Depot.

While that level of competition may seem intimidating to your business and team, an experienced SEO agency can develop a smart strategy for helping your company reach the top of those search results.

The amount of competition that comes with corporate-level SEO also encourages your agency and company to take a strategic approach. You want to invest not only your budget but also your time and effort into the tactics that offer the best return on investment (ROI).

As an example, your company may want to appear number one for the search, “sneakers.”

While that kind of ranking may earn your team and agency bragging rights, it probably won’t deliver the level of results you expected. In comparison, a page one ranking for “Adidas sneakers” may help you more.

Agencies (like WebFX) can help your business develop a strategy that provides the best ROI by filtering keywords.

For example, our corporate SEO services focus on keywords with less than 30 million results. In comparison, our traditional SEO services target keywords with less than one million results.

Budget

With 45% of enterprise-level businesses investing more than $20,000 into SEO per month, and the average SMB spending $1500 to $5000 each month, there is a clear difference between what companies pay for traditional versus corporate SEO.

Brands will often invest more in digital marketing services like SEO because of their size.

In comparison to SMBs, they have a more substantial amount of funds available for marketing and advertising. Not to mention, they’re also competing with bigger companies, so they must invest enough to compete.

In some cases, an organization may want to rank for those competitive short-tail keywords, but not have the budget available for corporate-level SEO services. If this scenario describes your company’s current predicament, focus on traditional SEO and maximize its benefits.

It’s also vital to remember that only 45% of enterprise-level businesses spend upwards of $20,000 per month.

The other 55% spend varying amounts on corporate SEO solutions. The average cost of enterprise SEO services ranges from $3000 to $10,000 per month, which provides many thriving businesses the chance to take advantage of this type of SEO.

If you’d like to learn more about the differences between traditional and enterprise-level SEO packages, our experienced strategists can help. Contact us online or call us at 888-601-5359 to talk with one of our strategists about your business and SEO needs!

For many businesses, it’s a huge step to move from traditional to enterprise SEO solutions. It’s a celebration, too. Transitioning from standard to corporate SEO services highlights your company’s growth, as well as its chance to reach brand-new levels of success.

If you’re unsure whether you should invest in enterprise-level SEO, here are a few signs:

• Your website ranks for 100’s of long-tail keywords, which are three to four words
• Your company relies on paid advertising to appear in search results for competitive keywords
• Your website flops when it comes to ranking for competitive, short-tail keywords organically

In some cases, your business may find that your current SEO agency can’t deliver on your expectations. They may, for example, specialize in traditional SEO. Appearing in enterprise-level search results is outside their capabilities and service deliverables, which is understandable.

Your company, however, needs to prioritize your success.

If you want to continue to grow, as well as leverage the benefits of SEO, then it makes sense to upgrade your SEO services to the enterprise-level. That way, you can start working towards appearing in those high-value, high-competition search results for your industry, products, or services.

What if your brand already works with an enterprise SEO agency?

In some cases, your company may need to rethink your partnership with an SEO agency. They may, for example, fail to respond to messages, deliver services, or even ignore the goals your business wants to accomplish with SEO. Not to mention, your team may dislike working with that agency.

No matter your scenario, it’s a decision that requires care and thought. You want to choose a service package that fits your needs and an agency that you trust with your site and your brand.

You can assess your company’s SEO via an SEO audit.

Businesses can conduct an audit a few ways, including:

• A professional SEO audit
• A third-party tool or program
• An in-house SEO audit

While an internal or tool-based audit may work well for smaller companies, larger companies benefit from a professional SEO audit. With a professional review, your organization can get immediate insight into your SEO strategy from experts.

If you invest in a professional SEO audit, prices range from $650 to $14,000.

If you’d like to get additional information about our enterprise SEO services, contact our team. Whether you’re curious about what our packages include or how much they cost, our experienced strategists can answer all your questions.

You can reach us online or call us at 888-601-5359.