On this page, we’ll share the nine benefits of social media.
If you need help maximizing the positive impact of social media on your business, our social media marketing and advertising services can help. Start gaining likes, comments, and sales by contacting us online or calling us at 888-601-5359 today!
Why is social media important for businesses?
Social media is important for businesses for a few reasons. Your company can reach diverse audiences, build brand awareness, engage current and future customers, and generate leads and sales using social media platforms like Facebook, Twitter, and Instagram.
Keep reading to learn more about how social media can help your business with these nine social media benefits!
1. Increase brand recognition
Uses: Attract genuine followers, generate post engagement, and more
Brand recognition is crucial to your business — and one of the biggest ways social media benefits your business. You want people to become familiar with your brand so they will choose your brand when it comes time to convert. People are more likely to pick brands they know well, so you want them to get familiar with your brand.
With social media, you must post content regularly to have an effective campaign. When you post content on a regular basis, you expose your audience to your brand. You help them learn more about your business and get them interested in your company.
Social media platforms are beneficial for posting a variety of content. Depending on your platform, you can post content like photos, videos, status updates, and more. Each time you post one of these pieces of content, you want to embody your brand and keep it aligned with your business’s style and values.
Once you post your content, your audience will see it and choose whether they want to interact with it. Simply reading your content for a few seconds is enough for them to gain brand exposure and demonstrates how social media can affect your business.
The ability to increase brand recognition is an important benefit of social media. It’s a great way to help people get more familiar with your brand and earn conversions.
2. Learn about your audience
Uses: Brainstorm content ideas, improve buyer personas, and more
Social media is one of the only digital marketing methods that allows you to connect directly to your audience. You know who is interested in your business and you get to learn more about them. Learning about your audience is one social media benefit your business will experience by investing in this method.
On social media, you can gain insight into customer behavior. You learn what your audience is saying about your business. Many people will use social media to express their thoughts and opinions about businesses.
Using social media listening or social media monitoring is a great way for you to see how your audience perceives your company. Whether it’s positive or negative feedback, you’ll learn what your audience likes, dislikes, or wants to see happen with your business, which can help you amplify how social media benefits your business.
You’ll want to monitor conversation about your industry, products, services, and brand. If you have a social media monitoring program, like Buffer or Hootsuite, you can set up keywords to monitor. This allows you to see social media posts where users use these related keywords.
Social media affords you the opportunity to learn more about your audience’s values, opinions, and preferences. Learning this information helps you create better content for them and improve your overall business model. Knowing what your audience thinks about your business now helps you adapt your business to grow in the future.
That's a tremendous example of how social media benefits businesses. Even if you operate in the business-to-business sector, you can use social media to get data-backed insight into your audience.
3. Engage with your audience
Uses: Generate user feedback, build customer loyalty, and more
Another great perk of social media is that you get to engage with your audience. Engaging with your audience through social media benefits your business because it helps you build brand loyalty, which leads to more conversions down the line.
Social media is a great place to get your audience to engage with your business. You can post a variety of content that is tailored to their interests. When your audience is interested in your content, they are more likely to engage with it.
Engagement is anything like commenting, reacting, or sharing. It creates the opportunity for new leads to find your business, too. Whether someone tags a friend in the comments of your live video or they share your post, you’re reaching leads you couldn’t reach previously.
Interacting with your audience helps you build brand loyalty and keep your audience interested in your business. When they know your business better and engage with you more, they are less likely to turn to your competitor for products and services. This leads to more conversions for your business down the line.
Engagement is one of the most talked-about benefits of using social media for business, but it's also one of the hardest perks to get. That’s because engagement requires knowing your audience and tailoring your posts to their expectations and even personalities.
If you struggle to get this social media benefit, a social media agency can help.
4. Build a community
Uses: Attract genuine followers, build customer loyalty, generate sales
Social media networks were designed with the purpose of connecting people together and building communities. This is an awesome perk of social media marketing because it allows you to create ambassadors for your brand. If people enjoy being a part of your community, they’re more likely to tell others about your business.
When you build a strong community, people will recommend your brand to other people, which is one way social media benefits businesses. This keeps the cycle going by bringing in new leads that will eventually become ambassadors and refer people to your business.
The best way to build a strong community is to always put the community first. You can do this by:
Creating interesting and relevant posts: You want your audience to engage with your content. To make this happen, you must create content that appeals to your audience. You can tailor your content to appeal to different groups in your audience to encourage engagement.
Focusing on your audience: When you’re trying to build a strong community, focus on them in your content. Refrain from focusing on your business, but rather, focus on the content your audience wants and writing from a “you-focused” perspective. Tell them how your business will help fulfill their needs.
Posting regularly: If you want to build a strong community and maximize the positive impact of social media on your business, you must post regularly to keep them engaged. Posting regularly also keeps your business at the forefront of your audience’s mind.
Engaging with your community: Take time to answer questions, respond to comments, and address any concerns. Being active with your audience helps you create a stronger community. People know they can reach out to your business for whatever they need.
Why is social media important for business? Because by building a community, you’ll help your business continue to grow and obtain new leads through social media. That's another excellent social media benefit for companies like yours.
5. Showcase your customer service skills
Uses: Build customer loyalty, resolve customer issues, improve reputation
Another positive of social media is the ability to showcase your customer service skills. Customer service is a crucial part of your business’s success. If people invest in your products and services, they want to feel valued and confident that you will help them with any questions, concerns, or complaints.
Many people use social media to express their concerns or complaints about a company and their products and services. When these instances happen, it’s an opportunity for you to address issues — leave these issues alone, and social media's effect on your business will be negative.
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If people leave negative feedback or ask questions on your social media page, you can address them. When other people visit your site, they will see your responses and see that you make the effort to help people.
People often turn to social media to get insight on a company. Social media sites, like Facebook, allow people to review companies and share their experience. It’s common for people to check reviews before selecting a company, so you’ll want to ensure that you respond to reviews and address any issues.
How can social media benefit businesses? By providing them with the opportunity to showcase their customer service skills and turn unhappy customers into happy ones.
6. Increases traffic on your website
Uses: Increase site traffic, generate sales, improve brand awareness
One of the benefits of using social media for business is the ability to boost your website’s traffic. You can post links to content on your social profiles. It’s a great opportunity to direct traffic from your social profile to your website.
Platforms like Facebook and Twitter allow you to share links to your blog and your website. If you want to direct traffic to relevant pages, you can post your content links on your social profiles. People who follow your social media accounts can see these links and visit your site.
This is a huge benefit to your business because it helps you build more brand recognition with your audience. You can help them learn more about your business by reading the relevant page on your site.
If you’re looking to grow your business, you can use social media to help you gain new traffic on your website other than people who search online using your brand name, product names, or key terms. It helps you expand your reach and drive more people to your page.
Uses: Optimize marketing budget, increase online presence
One of the biggest perks of using social media marketing is that it is cost-effective. When you’re trying to figure out which methods fit into your budget, it can be a daunting task. You want to get the most exposure, but you don’t always have the budget for every method.
It is completely free to set up a social media profile on different social sites. This means that you don’t have to pay to post organic content and engage your audience. It’s free marketing that is effective for your business.
This is a great benefit of social media for businesses. You can reach dozens of leads without having to pay anything to run your campaign. The associated “costs” stem from paying an employee to run your campaign or hiring someone to run it.
There are paid options available to your business, too. Each social media platform offers their own form of advertising. These advertising programs enable you to reach leads you can’t reach with other marketing efforts.
These ads can be run at a small cost to your budget. They typically work on a cost-per-click (CPC) or cost-per-impression (CPM) model. You only pay for each click or for every 1,000 impressions, which is another advantage of social media for businesses, as well as for companies looking to advertise.
You set the budget that works best for your business, which is another reason why social media is so good for businesses. It gives you flexibility in how much you invest in the strategy.
Use this advantage of social media for business to reach new leads and help your business grow at a cost-effective rate.
8. Unlock campaign monitoring
Uses: Measure campaign performance, improve campaign strategy
Whenever you invest money into a marketing strategy, you want to see results. You want to know that your campaign is working and that your investment is worth it. A positive of social media marketing is that you can monitor your campaign.
When you post organic content, you can see how your audience interacts with it. You can see your reach and reactions, which helps you garner engagement on your posts. It's another example of how social media can help your business.
In addition, you can monitor paid campaigns, too. You can see how many people see your ad, click on it, and convert. It’s a great way to see your campaign’s success.
The ability to monitor your paid and organic strategies benefits your business because it helps you put out the most effective campaign. You’ll see which strategies work for your business and which ones need improvement. This helps you create a campaign that makes a bigger impact on your audience.
9. Expanded reach through hashtags
Uses: Attract genuine followers, generate post engagement, create user-generated content
Hashtags are a critical part of social media. It’s a great opportunity to reach like-minded individuals that are searching with your terms. They are keywords that your audience searches on the platform to find relevant content.
You will connect with the right leads by using hashtags. It’s beneficial to your business because it helps you reach leads you can’t reach with other marketing strategies. If someone searches your hashtag or a trending hashtag you used, they can find your business and check out your social media profile.
It’s beneficial to your business because it connects you with interested leads. It’s also a great way to advertise your business to others and get them to talk about your company.
Check out this real-life example from Always to see how social media can improve your business and your brand.
Always started a campaign called “#LikeAGirl” to get women and men to think about what it means to say somebody does or says something “like a girl.” This hashtag took off and inspired Twitter users to use it in their own tweets.
A simple hashtag like this one got people to engage and spread the brand message. It was impactful and spoke volumes about Always and their brand’s values.
By using hashtags, you’ll help your business connect with new people and get them to check out your brand. It’s a great way to grow your business and continue to make an impact on your social community. If you want to make the most of the benefits of social media for businesses, you should use hashtags on platforms like Instagram and Twitter.
Get the benefits of social media for business with WebFX
Social media marketing offers many benefits which allow you to connect with your audience. When you engage your audience, you can provide them with valuable information about your business so they get to know your brand better. At WebFX, we know how to create social media marketing campaigns that work.
We’re a full-service digital marketing company that specializes in social media marketing. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a social media campaign that drives results for your business.
If you’re looking for a company that knows how to drive results, look no further than WebFX. In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help our clients grow their business.
Don’t just take our word for it. Ask our clients! Check out our 550+ client testimonials that attest to the awesome work we do!
Get started with social media for your business
If you're ready to start creating your social media marketing campaign and getting the full advantages of social media for businesses, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!