Abby FieldsBranded Content Specialist
- November 15, 2021
- 7 minute read
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
With more than five billion active users on social media platforms, your business has an excellent opportunity to monitor what consumers have to say about your brand. That’s where social listening tools come in.
With social listening, you can monitor mentions of your brand across multiple social media platforms, like Facebook and Twitter. As a result, you can better understand how consumers feel about your business and learn how to improve your connection with your target audience.
However, it can be tricky to monitor every single mention of your brand across multiple platforms on your own. That’s why we’ve compiled this list of the best social media listening tools in 2024. So keep reading to find a tool that’s perfect for your business and its social media campaign planning!
7 best social listening tools in 2024
Check out some top social media listening tools in 2024 to monitor your brand mentions below:
Pricing: $39 per month
Hootsuite is one of the most popular social media listening tools available. Not only can you monitor mentions of your brand with Hootsuite, but you can also manage almost every aspect of your social media campaign.
Some main features of Hootsuite include the ability to:
- Manage social media campaigns across multiple different platforms
- View and respond to all of your messages and comments
- Easily monitor and respond to mentions
- Measure the success of your campaign
- And more
Hootsuite also enables you to search social conversations based on keywords, hashtags, and location. So if you’re looking for one of the best social media listening tools with every feature you could need, Hootsuite is for you.
2. Falcon.io (Now Brandwatch)
Pricing: $108 per month
Falcon.io is another great all-in-one social listening platform. Falcon.io, which is now a part of Brandwatch, enables you to track mentions of your brand in real-time, so you can react quickly.
With this social listening software, you can:
- Create custom response templates
- Be notified of any negative mentions
- Create an automatic publishing schedule
- Search for specific mentions across multiple platforms by keywords and phrases
- And more
Falcon.io makes it easy to always stay up to date when anyone mentions your brand on social media and analyze essential metrics and data regarding the performance of your campaign.
If you’re looking for a social media listening platform with a user-friendly experience that allows you to listen to conversations across platforms on one dashboard, look no further than Buffer.
Buffer offers several packages for any marketing budget, including a free plan. With this tool, you can track the conversations that matter the most on the most important platforms for your business.
You can search for mentions straight away, send responses to engage in the conversation, and learn more about your audience with ease in one single dashboard.
Plus, this social listening software enables you to track essential social media campaign metrics to analyze your strategy and make improvements along the way.
TweetDeck is a popular social listening platform for businesses that promote their business on Twitter. And as a bonus, this tool is entirely free to use.
With TweetDeck, you can easily track mentions, notifications, messages, hashtags, and so much more all in one place. And with TweetDeck’s easy-to-use interface, you can view all of this essential information at once, enabling you to track and respond to mentions quickly and with ease.
If you’re looking for an excellent way to stay on top of your mentions and respond quickly on Twitter, then TweetDeck is the perfect free social listening tool for you.
Next on our list of the best social listening tools in 2022 is Mention.
With Mention, you can track social media content sources in over 40 languages, so you monitor mentions all over the world.
Plus, you can filter the types of content you want to track and which you don’t, so you can stay up to date with the trends that matter the most to your business. As a bonus, Mention also lets you see how your social media campaign performs compared to your competitors.
BuzzSumo is another excellent free social media listening tool for your business.
With BuzzSumo, you can:
- View the number of impressions and shares of your posts
- Monitor and respond to mentions
- Learn which types of posts get the best response from your audience
- View which days and times are the best to publish your posts
- And more
BuzzSumo also has a content discovery tool that enables you to identify your most popular posts across multiple social media channels. As a result, BuzzSumo is a great social listening software that can help you boost your success on social media.
Last on our list of social media listening tools is Keyhole. With Keyhole, you’ll never have to worry about missing a mention. Keyhole has several pricing plans along with a free trial, so you can choose the option that best fits your budget.
Keyhole enables you to view your mentions in real-time, all in one place. You can track hashtags, comments, messages, usernames, and much more with this handy tool.
Additionally, you can use Keyhole to view how your mentions and engagement vary across social media platforms worldwide, enabling you to learn essential information about your audience and current and potential customers.
With this social media listening software, it’s easy to monitor mentions of your brand so you can learn which strategies work and which don’t. As a result, you can tweak and improve your campaign to drive even better marketing results for your business.
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Get started with social media listening with help from an award-winning agency — WebFX
Are you ready to get started with social media listening but don’t have the time to manage it yourself? WebFX can help!
WebFX is an industry-leading social media marketing agency with a team of over 500 award-winning social media experts. Our team can implement a custom social media strategy that tailors specifically for your business’s needs and goals.
Plus, we can help you monitor and manage mentions of your brand across multiple social media platforms, so you can stay up to date with what consumers have to say about your brand.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more