How much does voice search optimization cost?
Before adopting a new marketing campaign for your business, you probably have one big question: how much does it cost? As a financially responsible business owner, this is a great question to ask, but also one that’s difficult to answer.
Every voice search optimization company is different — they have different ways of performing voice search optimization, which means they also charge different prices for their services.
Some agencies have been around for decades and only use the best technology, analytics programs, and software to accomplish voice search optimization. These agencies will likely end up charging more for their services, but the campaign will yield impressive results.
On the other hand, some agencies are just starting out, and use lower-grade software to carry out their campaigns. These agencies may charge less for their services, but they won’t always provide impressive results.
As with anything, you can expect that you get what you pay for in terms of voice search optimization.
That being said, for a basic voice search optimization campaign, you can plan on spending anywhere from $300 to $900 per optimized page.
This will likely include content creation, image optimization, schema implementation, and other important factors to a voice search campaign.
What impacts the price of voice search optimization?
As mentioned before, voice search optimization cost can vary from agency to agency. But there are a few things that can impact the price of your voice search optimization campaign.
The number of keywords you want to optimize
SEO (search engine optimization) recap: In order for your website to rank highly in search engine results pages, it’s necessary to target valuable keywords that your target audience searches.
The same thing goes for voice search optimization. You still want to optimize the pages on your website for keywords that users are likely to search. The only catch? With voice search, you want to optimize your pages with versions of keywords that users are likely to speak rather than type.
For example, when you search something by typing it into your smartphone, you might search “pizza near me.” When you speak the same query, you might say something like “where can I get pepperoni pizza?” or “where is the closest pizza restaurant?” This means you’ll have to optimize for slightly different keywords.
This kind of keyword targeting is competitive, just like keyword targeting for traditional SEO campaigns. Similarly, there are some keywords that are harder to optimize for than others.
Regardless of what keywords you want to target with your campaign, the number of keywords that you decide to target can impact the cost of your campaign.
When you target a keyword on your website, you’ll need to write informative, beneficial content that topic. That being said, the more keywords you target, the more content the agency will have to write.
This can in turn, make your campaign more expensive.
The expertise of the agency
The agency’s expertise can also impact the price of your voice search optimization campaign.
If an agency is just starting out, they may offer lower prices — but cheaper isn’t always better.
If you hire an agency that has been working in the industry for decades, they’ll likely charge a little more for their services, but for good reason — they provide results. They have a team of experts who have become professionals in their craft by staying up to date with the latest trends in voice search and providing impressive results in the past.
That being said, it’s always worth it to spend a little more on an agency that you know will deliver the results you’re looking for with voice search optimization.
What to consider when budgeting for voice search optimization
Though it’s difficult to put an exact price tag on a voice search optimization campaign, there are a few things to consider when determining if you’re your campaign will be at the high or low end of the pricing spectrum.
Number of pages you want to optimize for voice search
As we mentioned before, ensuring that your current and future content is optimized in a way that appeals to search engines is crucial to earning a position zero/voice search ranking in results.
That being said, the number of pages you want to optimize for voice search will affect the cost of your campaign.
If you want to optimize all of your current content on your website for voice search, and you have over 300 pages on your website, your campaign will cost far more than if you only need to optimize 50 pages.
How much new, targeted content you’re looking to add
If you’re not satisfied with the content you currently have on your website, or want to add more fresh, targeted content, you should account for this addition in your budget.
Content creation involves a lot of steps, so you’ll want to get some concrete numbers from agencies that you might be interested in hiring. This will give you an idea of how many pages of content you can get for a certain price.
How many keywords you want to target
This goes hand-in-hand with the amount of content you’re looking to add to your website, since you’ll basically create content surrounding the keywords you choose to target.
For example, if there are 10 keywords that you know are valuable to you and your industry, you’ll likely create pages of content to target each of the keywords.
Typically, an agency will conduct keyword research for you before deciding on what keywords to use in your campaign. This is sometimes included in a content creation package, but for some agencies it’s not. It’s best to figure out if keyword research is an additional cost.
The agency’s experience
When you work with a top-of-the-line, international marketing firm for your voice search optimization, chances are you’re going to pay a little more. However, as we mentioned before, cheaper isn’t always better — especially when it has to do with business.
It’s better to budget a little higher if you want to get truly outstanding results.