5 Reasons Your Site Isn’t Getting Traffic (+ How To Fix It)

Problem: If your website isn’t getting traffic, it could be because people can’t find your site in the first place. SEO is an integral part of a website’s success. If your pages aren’t properly optimized for on-page, off-page, and technical SEO, you may be hurting your web traffic without even realizing it.

Solution: SEO has a lot of moving parts, so there are many things you can do to your site to better optimize it for search engines and gain more visibility online, including:

• Addressing unresolved technical site issues, like page errors, redirects, and site security
• Optimizing on-page SEO elements like navigation, page layout, and content structure
• Implementing a keyword-targeting strategy to improve ranking ability for relevant searches
• And more!

WebFX Approach

• An in-depth SEO audit is the foundation of our custom SEO services. From reviewing your website analytics to evaluating current rankings, we assess your website’s search engine performance to understand how to improve it.
• Keyword research, content creation, technical optimization — you name it! Our team leverages the top SEO strategies so we can effectively address your SEO pain points and ensure a fully custom strategy that fits your business.
• We know that SEO is an ongoing process, so we ensure ongoing optimizations like regular search engine monitoring, competitive analyses, keyword gap evaluations, and more to ensure your site is always on top of search results.

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Problem: People visit websites that offer valuable content. If your site isn’t offering content that helps users and, most importantly, draws their attention in search results, you’re going to have a hard time attracting and retaining web traffic. After all, who wants to visit a website that doesn’t engage them?

Solution: To get traffic to your website, entice people with content that engages them and offers a solution to a problem they’re trying to solve. Start generating web content like blog posts or product pages that address key pain points for your ideal customers.

In other words, create content for people. By making them happy, you’ll make search engines happy, too, leading to better rankings and more traffic.

WebFX Approach

• Our content marketing services start with developing a custom content strategy that fits your business, audience needs, and goals, complete with keyword research and content topic ideation.
• With the expertise of our specialized content writers and graphic designers, we’ll help you develop various types of content for your site, from blog posts and infographics to white papers and voice-optimized content.
• The work doesn’t stop once your content is published — your dedicated project manager meets with you to discuss content performance, analyses of your competitors’ share of the market, changes in competitor site performance, and more!

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Problem: If your content isn’t helpful, you’re likely not earning backlinks from other sites, which can also hurt your web traffic. Backlinks act as roadways from one website to another. Without them, you’ll have fewer people discovering your site.

Solution: Earning valuable backlinks doesn’t happen overnight, but you can lay the groundwork for them by revamping your site’s content and making it link-worthy.

You can start building links by:

• Creating authoritative content for your site that showcases your brand’s trustworthiness and value
• Sharing your content across other channels like social media to reach more audiences
• Write guest blog posts on other industry sites
• Offer well-written, helpful comments on forum posts (and provide a like to your site when relevant)

WebFX Approach

• We evaluate your site and its content to better understand what you currently offer your audience. Then, we identify ways to help you position your brand as a thought leader in your industry to attract more backlinks.
• Once new content is live, we ramp up promotional efforts to help you earn quality backlinks from reputable sites.
• Through WebFX’s revenue marketing technology, which is built to provide in-depth, precise ROI tracking, you’ll get unmatched insights from your backlink efforts.

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Problem: One of the most important aspects of SEO (and getting site traffic) is targeting and showing up for relevant keywords. They’re the key phrases people use to find you and businesses similar to you on search engines.

If you’re not getting website traffic, your keyword targeting strategy could be part of the problem because you’re not appearing under the right searches.

Solution: To combat this issue, start by rethinking your keyword strategy. Aim for long-tail keywords that are several words long to earn a better shot at ranking for more precise searches. Also, use SEO keyword research tools, like SEO.com or Semrush, to discover new keyword-targeting opportunities relevant to your business.

WebFX Approach

• To launch a successful keyword strategy, we first have to get to know your business, your goals, and most importantly, your audience. This way, we can better understand the best keywords to target to boost visibility and traffic generation.
• What keywords are your competitors targeting? Are they successful or missing the mark? Our approach to keyword research includes in-depth analyses of your competitors’ keyword performance so you can better attract web traffic.
• Search volumes are constantly changing, so you’ll get regular keyword strategy monitoring and optimization from our team to ensure you’re always on top of search results and generating as much traffic as possible.

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