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FAQs about Amazon Brand Registry

If you have questions about the Amazon Brand Registry program, browse our FAQ:

What is the Amazon Brand Registry?

The Amazon Brand Registry is a free program that helps brand owners protect their brand and product listings across Amazon.com. With the program, approved brand owners can find and report potential infringements. Amazon Brand Registry also features automated measures for stopping infringements.

What is required to apply to the Amazon Brand Registry, and who is eligible?

Sellers that meet the following requirements can apply to Amazon Brand Registry:

• Active registered trademark in the country where you want to enroll
• Text- or image-based trademark (image-based trademarks must include words, letters, or numbers)

Keep in mind that Amazon only accepts trademarks issued in the following countries:

• United States
• Brazil
• Canada
• Mexico
• Australia
• India
• Japan
• France
• Germany
• Italy
• Spain
• United Kingdom
• European Union
• United Arab Emirates

If you qualify for Amazon Brand Registry, you must supply the following:

• Brand name associated with the active registered trademark
• Government-registered trademark number
• List of product categories where your brand should appear
• List of countries where your brand’s products get manufactured and distributed

You will also need to upload images of your:

• Products
• Packaging
• Logos

While optional, you can also provide your brand’s website URL (https://www.example.com) and your social media page URLs (https://www.facebook.com/example/) to help Amazon Brand Registry confirm your business and brand ownership.

What happens if my brand is infringed on?

Infringement on your brand can happen at any time.

That’s why Amazon Brand Registry features some built-in protection measures. It also allows brand owners (or brand agents, like a consultant like WebFX) to report potential brand infringements, which the Brand Registry team reviews.

The built-in protection features can help spot the following:

• Product listings that use your trademarked terms in their titles
• Product images that use your logo for products not associated with your brand name
• Sellers shipping products from countries that do not manufacture or distribute your trademarked goods
• Product listings created with your brand name when your full product catalog is already on Amazon.com

With self-reporting, your consultant can use the following tools to discover potential infringements:

• Global search: This search lets your consultant find possible counterfeits across Amazon stores.
• Image search: This search finds product listings with images that match your products or logos.
• Bulk ASIN search: This search compiles ASINs or product URLs that may infringe on your brand.

If you or your consultant spot products, listings, or images that infringe on your brand, Amazon Brand Registry provides a reporting process. After you file your report, the Brand Registry team then reviews and takes any necessary or appropriate action.

Should you spot a potential infringement outside those search options, you can report it by:

• Logging into your Brand Registry account
• Clicking, “Brand Registry Support,” under “Need help?”
• Selecting, “Report a violation”

If you use our Amazon Brand Registry consulting services, you can skip the above steps. Instead, you can contact your account manager and let them know. They can then submit and manage the report for you, saving you time and helping you focus on what matters — growing your business.

Why partner with an agency for using the Amazon Brand Registry?

Partnering with WebFX to manage and protect your brand with Amazon Brand Registry offers benefits:

1. Expedite your Amazon Brand Registry application

Waiting around isn’t fun, especially when you continue to spot counterfeits of your products.

As an experienced Amazon agency, our team can expedite your application for the Amazon Brand Registry program. We ensure, for instance, that your application features all the necessary documentation to streamline your approval.

2. Identify potential infringements on an ongoing basis

While many brands rely on the features built-in to Amazon Brand Registry to spot possible violations, adopting a proactive approach to finding counterfeits can help your company stop scammers, protect your brand, and redirect customers to the actual product they want — yours.

That’s because people looking to infringe on your brand will learn the system.

They will find new ways, for example, to slip past the registry’s current system for finding and removing counterfeit listings and images. For your brand, that can result in new, undiscovered listings that deceive your customers and cost your business valuable sales.

With our consulting services for the Amazon Brand Registry, your company can take a proactive approach to finding potential infringements. You don’t have to set aside time to search, though, because our team will take care of finding and reporting the listings for you.

3. Protect your brand from unlicensed imitators every day of the year

People shop year-round — and Amazon.com is the go-to place.

Your company needs to protect your brand today and tomorrow, which is where our Amazon Brand Registry consulting services can help. Our team supports yours by proactively searching and reporting infringements.

With our services, you can trust that every day of the year, your brand receives protection.

4. Make communications with Amazon and the Brand Registry team headache-free

Calling, emailing, or chatting with customer support isn’t how you want to spend your time.

You have tasks and projects that you need to finish, and with our Amazon Brand Registry consulting services, we can help you focus on what matters. You can skip picking up the phone, writing an email, or waiting on hold.

Our team will connect with the Amazon and the Brand Registry team for you.

With our experience as an Amazon marketing and advertising service provider, we understand how to communicate with Amazon. You don’t have to worry about filing or following up on an infringement ticket. Our team will take care of everything for you and provide you with updates.

5. Save yourself time and focus on growing your brand

Everyone wants your time, and you have to make tough decisions about where to spend it.

While your brand is invaluable and it’s essential to protect it, spending your days searching Amazon.com for potential infringements can cause you to fall behind on critical projects for growing your brand and your business.

Our Amazon Brand Registry consulting services offer a perfect compromise.

You can focus on expanding your business, as well as protecting your brand. While you work on the next big idea for your company, we serve a supporting role, helping find and report potential infringements across Amazon.com.

With our services, you gain a trusted partner for not only protecting but also building your brand.

Start protecting your brand with Amazon Brand Registry consulting services

Providing a top-notch product makes your business a success, as well as a target for scammers.

While Amazon Brand Registry offers your company a platform for protecting your brand (and bottom line), WebFX provides the solution. With our consulting services, we help your business take a proactive and ongoing approach to spotting and removing potential infringements against your brand.

Start protecting your brand today by taking advantage of our Amazon Brand Registry consulting services. Contact us online or call us at 888-601-5953 to chat with an experienced strategist about making your brand, business, and products a part of the Amazon Brand Registry program!