Selling on Amazon can provide you with a business opportunity to grow on the ecommerce platform. It may seem risky at first, or you may be unsure of how it all works. It’s totally normal to feel this way, and that is why, in this guide, we’ll help you discover and learn about ecommerce for your business.
Ecommerce on Amazon
Amazon’s name is easily recognizable on the Internet. From its vast amount of products to its remarkably fast shipping options, Amazon is a platform that knows how to do business.
It is less common, however, to know what exactly Amazon ecommerce is and how it works.
Items that are sold on Amazon come from different suppliers and businesses.
Products can be supplied by Amazon itself or third-party suppliers. These third-party suppliers are often small – to medium-sized companies that have expanded their strategies to sell online. These businesses have a connection to Amazon to deliver their product to the customer after a transaction has been finalized.
Why start an online business on Amazon?
It’s never too late to start your online business on Amazon. Having a presence on Amazon is a great opportunity to expand your business reach and sell your products to customers.
Customers are buying online more than ever before.
With the wide variety of devices we have today, ecommerce businesses can be beneficial to sell your products online as more people are using multiple devices to make purchases. There have been many companies that started small on Amazon and are now grown into popular brands. Amazon’s size and popularity significantly increase the chances of users finding your products.
Here is a short overview of why starting an ecommerce on Amazon is so valuable:
- Reach: Amazon’s platform has millions of visitors every day.
- Authority: Amazon has a well-known brand name and status which causes more users to visit the platform and trust the service and product they are receiving.
- Popularity: Customers increasingly shop online, especially on large marketplaces like Amazon.
- Quick process: Amazon generally has a quick process to get your store up and running.
- Tools: Amazon provides a variety of tools to use once you begin your business online with them.
- Delivery: Amazon is well known for its delivery service. Once you become an Amazon seller, Amazon can take care of the shipping, returns, and customer service. There is also the option to do this yourself.
How to start an ecommerce business on Amazon
Getting started with selling on Amazon may seem intimidating at first.
However, if your business has already begun and is operating offline, then you are more set than what you may think. How exactly do you start your online business on Amazon? There are a few things to follow when getting started.
One important note when starting is to have strategies and goals in place for what you want to achieve when you start your business journey on the Amazon ecommerce platform.
Make sure to choose a plan.
The cost of selling on Amazon is based on your business’s selected plans, product category, fulfillment strategy, and other costs. Make sure you are choosing a plan that fits your business’s needs.
Build your online storefront, which will include ads, logos, and more information about your business. Users that come across your products can go to the storefront page and learn more about your company.
Just remember that you are not stuck. You can change your online business location anytime after you begin selling your products through Amazon ecommerce.
5 tips for marketing your ecommerce business on Amazon
It is important to keep in mind that marketing your products is crucial to helping people find your products and potentially become customers.
Here is a list of tips for marketing your ecommerce business on Amazon.
- Make sure to pay attention to your target audience and if they are finding you. Social media marketing can be huge, so have social accounts set up and running.
- Advertise your storefront on Amazon. Include promotions as well to draw attention to products.
- List reviews of your product pages on Amazon. Reviews can be displayed on search engines, which can help gain your target audience’s attention and drive customer decisions.
- Track your Amazon storefront and your products’ performance. Regularly review your data to look for ways to improve your performance.
- Have a thorough understanding of SEO and PPC or work with a professional digital marketing agency
Grow your ecommerce business on Amazon with WebFX
You do not have to do this process alone! Our team of more than 300 digital marketing experts is ready to help your business dive into Amazon ecommerce and grow your sales.
We offer a full suite of Amazon marketing services, including:
To get started with your custom Amazon marketing plan, request a free quote or give us a call at 888-601-5359.