- What is local SEO and why does it matter for garage door companies? Local SEO helps your garage door business appear in location-based searches like “garage door repair near me” by optimizing your Google Business Profile, creating location-specific service pages, and building positive reviews to drive leads in your service area.
- How do Google Local Services Ads help capture urgent repair leads? LSAs appear at the top of search results for emergency searches like “broken garage door spring repair,” connecting you with homeowners who need immediate help — and you only pay when someone contacts your business through the ad.
- Why should garage door companies create educational content? Publishing blog posts about topics like maintenance tips, replacement signs, and safety features positions your company as a trustworthy expert, attracting leads who will turn to you first when they need to hire a professional.
- How can Nextdoor help generate garage door leads? Nextdoor is a local community platform where neighbors ask for home service recommendations, allowing you to build your profile, connect with local homeowners, earn valuable referrals, and increase exposure when previous customers tag your business.
- What are lead magnets and how do they capture garage door leads? Interactive tools like visual garage door builders or cost calculators keep website visitors engaged longer and increase conversions by helping people design their ideal door or understand the investment before submitting a lead capture form for a free quote.
Garage door leads are the key to keeping your business thriving. For a home services company like yours, staying busy means having a steady flow of installation, maintenance, and garage door repair leads to fill your schedule and prevent slow periods. The more leads you generate, the more jobs you can book — keeping your team productive year-round.
Let’s dive into five ways to get garage door leads that you can start using now!
- Leverage local SEO to start driving leads in your area
- Leverage Local Services Ads to reach homeowners with urgent repairs
- Create high-quality content to drive leads looking for a skilled company
- Leverage community platforms like Nextdoor to build trust and branding
- Use lead magnets like interactive tools to capture garage door leads
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5 ways to generate good garage door leads
Here are some of the best ways for your garage door company to start generating leads:
1. Leverage local SEO to start driving leads in your area
A key strategy to leverage for generating more garage door leads is local search engine optimization (SEO). Local SEO enables your garage door company to appear in searches conducted in your service area. So, if someone’s searching for garage door installation within your operating radius, they can see your garage door company in the search results.
So, what does local SEO encompass for garage door businesses?
📍 Optimizing your Google Business Profile
Your Google Business Profile appears in location-based searches, like “torsion spring replacement near me” or “garage door installation Dallas.” This local profile helps drive leads in your area actively looking for your garage door services.
You can optimize your Google Business Profile by making sure your contact information is accurate, adding photos of related to your work (your team, repair jobs you’ve done, installations, etc.), and including your service area as well as services provided (Garage door opener installation, weatherstripping replacement, etc.)
💻 Create location-specific service pages
Extending your coverage in local searches is paramount for driving leads — that’s why location-specific service pages are a crucial part of your local SEO strategy. These pages target the specific locations you operate in and highlight the services you offer so you can drive leads to your garage door company.
So, think of all the areas you service and create location-specific service pages for each location. For example, if you operate in the Philadelphia area, you might create individual landing pages targeting King of Prussia, Valley Forge, and Conshohocken service areas.
💬 Build up your reviews
Here’s the reality — 75% of people trust a company more if it has positive reviews. On top of that, 60% of people say negative reviews make them not want to use a business. If you want to generate garage door leads, you need to focus on maintaining your company’s reputation.
Monitor and respond to any reviews you get on local profiles like Google, Yelp, and home improvement websites like Angi or HomeAdvisor. Crafting thoughtful and helpful responses will build a better reputation for your business, even if you get negative reviews!
2. Leverage Local Services Ads to reach homeowners with urgent repairs
Imagine this scenario: A homeowner is about to head out to work. They climb into their car, click the garage door opener button, and nothing happens. They try the main opener in their garage, and still, the door doesn’t move — it’s stuck.
When this happens, people don’t want to wait days to get the door repaired — they want a fix quick. You can reach these homeowners that need urgent repairs by running Google Local Services Ads (LSAs).
Local Services Ads appear at the top of search results when people conduct searches like “emergency garage door repair” or “broken garage door spring repair,” helping your business capture garage door repair leads from homeowners who need immediate help.
You’ll have to sign up to run the ads. Once you do, you’ll want to make sure you have accurate business information to include in your ad, like your years in business, service areas, and services offered.
The best part? LSA ads drive high-quality leads looking to hire a garage door company. And you only pay when someone contacts your business through that ad — similar to pay-per-call campaigns that charge only when a potential customer reaches out directly.
If you’re interested in running Google Local Services Ads for your business, check out our guide to LSAs for garage door companies!
3. Create high-quality content to drive leads looking for a skilled company
Information is one of the most valuable things you have to offer your audience. People hire you to repair, replace, and maintain their garage doors because they don’t know how. But that comes with a caveat — they need to know you’re knowledgeable and trustworthy before contacting your business.
That’s where content marketing helps — creating content enables you to showcase your knowledge about garage door repair, installation, and maintenance. You provide your audience with helpful information, all while positioning yourself as a trustworthy expert.
A great starting place is to create a blog. You can write blog posts about topics your audience wants to know, like:
- Garage door maintenance tips
- Signs you need to replace your garage door
- Benefits of professional garage door installation
- Top safety features in garage doors
- And more!
Writing about topics like these will help you drive leads to your website that want information on these topics. When those leads realize they need to hire a professional, they’ll turn to you first because they know you’re a trusted and knowledgeable professional.
4. Leverage community platforms like Nextdoor to build trust and branding
As a garage door company, your leads come from your local service areas. So, if you want to drive more garage door leads, you need to connect on local community platforms — like Nextdoor.
Nextdoor enables neighbors to connect, share information, and ask questions. This platform is a hot spot for people asking for recommendations of home services companies, which can help you earn more referrals for your business.
It’s good to build a profile on here, so you can connect with local homeowners in your area looking for a garage door repair company. On top of that, if some of your previous customers are on the platform, they can tag your business profile when making recommendations to increase exposure.
Additionally, people can search for a garage door company on the platform and see a list of options, which can help you drive even more leads!
Leveraging this platform is a great way to build your branding within your community, but also earn valuable referrals that turn into leads for your garage door company.
5. Use lead magnets like interactive tools to capture garage door leads
If you want to generate more garage door leads, try adding interactive tools to your website to help capture leads.
For example, a visual garage door builder could be a great way to capture leads. You can create this tool to allow people to try different garage door styles and help them figure out what they like. Then, you can have a lead capture form inviting them to contact your garage door company to see how you can bring the vision to life and give them a free quote!
Another interactive tool you can use is a cost calculator. It’s no small investment to get brand-new garage doors, so including a cost calculator on your website can help people understand the investment.
By adding interactive elements to your website,you keep visitors engaged longer and increase the chances of converting them into garage door repair leads or installation inquiries.
FAQ on lead generation for garage door companies
Can I still generate garage door leads with traditional methods?
Yes. Traditional methods are still a viable lead generation option for garage door companies. You can leverage strategies like direct mail and home improvement expos to get your brand out in front of leads.
Keep in mind, though, that your digital efforts should support your traditional efforts. For example, if you opt to use direct mail, you might include an option to scan a QR code to book an appointment. The landing page for that QR code could be specifically for your direct mail, so you know what leads your direct mail drives.
Are places like Angi good for generating quality garage door leads?
If you’re struggling to have a consistent pipeline of leads, you might turn to a third-party website, like Angi, to help you generate leads. The only problem? Angi’s leads are hit or miss, and it can end up costing you more money than it’s worth.
The resounding message surrounding these platforms is that you can get good quality leads that turn into jobs, but it’s often not worth the investment.
We’ll use Angi as an example — to start, most businesses invest about $300 a year for Angi’s Business plan (which allows you to appear on the platform). Companies can pay upwards of $75 per lead, regardless of whether that lead hires your company. So, if you get 10 leads over the month and only 1 becomes a customer, you’ll end up spending $675 at a minimum for leads that didn’t come to fruition.
Compare that to $25–$45 for leads through Google Local Services Ads, which you only pay for when someone contacts your business (and is likely ready to hire you).
While third-party websites like Angi’s can be helpful for finding new leads, relying heavily on them will lead you to waste money on low-quality tire-kickers that aren’t committed to hiring a garage door company.
How can I keep track of my garage door leads?
Keeping tracking of leads is a critical part of garage door lead generation. Your leads will be at different points in the sales funnel — someone who needs immediate repairs will go through your sales funnel a lot quicker than someone who’s thinking about getting new garage doors.
Leveraging a customer relationship management (CRM) platform will help you keep tabs on these leads. It’ll help you store important information about leads, score them so you can focus on the ones most likely to convert, and more.
How can garage door companies use local SEO to capture leads actively searching for services in their area?
Garage door companies can leverage local SEO by optimizing their Google Business Profile with accurate contact information, photos of completed jobs, and a comprehensive list of services offered. Additionally, creating location-specific service pages targeting the specific areas they serve will help them rank higher in local searches and drive more relevant leads.
What are Google Local Services Ads (LSAs) and how can they help garage door companies generate leads for urgent repairs?
Google Local Services Ads (LSAs) appear at the top of search results when homeowners search for urgent garage door repairs (e.g., “emergency garage door repair”). By signing up for LSAs and providing accurate business information, garage door companies can connect with high-quality leads who need immediate assistance and only pay when someone directly contacts their business through the ad.
Beyond simply having a website, how can garage door companies use interactive tools as lead magnets to capture potential customer information?
Garage door companies can use interactive tools like a visual garage door builder (allowing customers to experiment with different styles) or a cost calculator (to estimate the investment for new doors) as lead magnets on their website. By offering these engaging tools, companies can capture leads through lead capture forms, inviting potential customers to contact them for a free quote and bring their vision to life.
Keep your team busy year round with lead generation services from WebFX
If your goal is to keep your garage door techs busy with appointments, investing in the right lead generation strategies is the key. If you’re looking for the right agency to help you do it, WebFX is the partner for you. We’ve generated over 1.4M+ leads for garage door companies just like yours.
So, if you’re ready to keep your team busy with jobs, we’re ready to help you do it.
Contact us online or call us at 888-601-5359 to speak with a strategist about our lead generation services!
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Macy Storm is a Content Marketing Consultant at WebFX. She has 5+ years of experience creating content for all digital strategies and across 10+ industries. With a B.A. in Communications, she’s used her writing skills to write over 1,000+ pages for WebFX and SEO.com. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. When she’s not clacking her keys, she’s playing video games, reading, or counting how many times people say her puppy Daisy is cute (it’s a lot of times). -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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