How SEO for Machinery Manufacturers Can Help Your Business Drive More Qualified Leads

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What is SEO for machinery manufacturers?

SEO for machinery manufacturers is the process of optimizing a manufacturer’s website for search engines and the people who use them.

This process involves several strategies and tactics, including content creation, link building, and page speed optimization. The goal is to help your business appear in relevant online searches where new clients can discover you.

Benefits of SEO for machinery manufacturers

By focusing on the best SEO practices for machinery manufacturing companies, you can help your business in a number of ways. Among other things, you’ll see the following benefits:

• Higher rankings: Your company will start to show up in search engines like Google, Bing, and Yahoo.
• Search visibility: Potential clients can find your company online and contact you at their convenience.
• Lead generation: You’ll start to attract new clients you couldn’t reach before.
• Thought leadership: You’ll develop a reputation as an authority figure in the machinery manufacturing industry.

Those benefits are part of why SEO is such a valuable strategy — not just for machinery manufacturers and other industrial companies, but for businesses of all industries.

5 SEO best practices for machinery manufacturers

There are a handful of best practices that will help you get the most from your SEO campaign. Those best practices include:

1. Auditing your site’s technical SEO
2. Integrating keywords into your content
3. Updating older content
4. Expanding your social media presence
5. Earning reputable backlinks

Keep reading to learn more!

1. Auditing your site’s technical SEO

Auditing your technical SEO means going through your site with a fine-tooth comb and finding areas that you can improve to help you rank better. It may not be the most enjoyable step in your SEO process, but it’s an essential place to start.

As a manufacturing company, you build your reputation on your ability to create machinery parts with precision. That’s the only way the machinery will work properly. But if you can’t even properly fine-tune the workings of your website, potential clients won’t trust that you can effectively fine-tune your machinery parts, either.

The most difficult part of optimizing your technical SEO is to remain objective and put yourself in the shoes of the visitors to your site. As you look it over, look for common sources of SEO issues, such as:

• Readability
• Page load times
• Mobile-friendliness
• Navigation
• And more!

By checking to make sure that all these things are as user-friendly as possible, you can significantly improve your chances of ranking higher in search results.

2. Integrating keywords into your content

Keywords are terms and phrases that your potential clients use in search engines to learn about your industry. Using them on your site’s pages enables them to learn directly from you, making you a clear authority.

Use keywords naturally in the text of your page, the title tag in the HTML, and in the headings you use to make sure readers and search engines know what your page addresses. That will help Google understand which searches to rank your content for.

You should also make a point of targeting long-tail keywords (that is, keywords that are several words long). These keywords are highly specific, meaning they reach a more precise audience and come with less competition.

Some examples of keywords a machinery manufacturer might target include:

• “What do machinery manufacturers do”
• “Machinery manufacturers in [your city]”
• “Best machinery manufacturing services”

Of course, those examples are far from being the only keywords you should target. But hopefully they give you a feel for the general sorts of keywords you can expect to focus on.

3. Updating older content

Outdated content makes your business look unprofessional and out of touch. This could be anything from employees who are no longer with the company to deals or services you no longer offer. When you find content that’s no longer accurate, be sure to delete it or replace it with more up-to-date information.

On that note, it’s good to be thinking about this when you create new content. To help you avoid needing to update your content more than absolutely necessary, aim to write evergreen content — that is, content that will remain relevant for a long time.

To keep your content evergreen, don’t include references to information or topics that you know will become dated in a short amount of time.

4. Expanding your social media presence

At this point, you’ve asked the right questions to start building a solid online presence. Now, it’s time to start looking at ways you can build your presence outside your website.

One of the best places to start is social media. Social media gives you the chance to reach out to your potential clients and show them that you’re a modern business. You can also use it to promote deals or new content on your website.

You may think that social media doesn’t make sense for a manufacturing business like yours, since you’re marketing to businesses instead of individual consumers. But that’s not true. Ultimately, you’re marketing to decision-makers at those businesses, and many of those decision-makers will be on social media. That means it’s still a great choice for machinery manufacturers.

Some of the best social media platforms to promote your business on include:

• Facebook
• LinkedIn
• Instagram
• YouTube

Not only can you post organic content there to draw in people who are interested in manufacturing, but you can also run paid social media ads to reach a wider audience.

With a solid social media strategy at your side, you’re well on your way to establishing yourself online!

5. Earning reputable backlinks

Finally, if you really want to rank high in Google search results, you’re going to want to earn some reputable backlinks. Backlinks are where other websites link to your content. When you earn a backlink from another site, it’s like an endorsement of your own website.

For that reason, it’s important that your backlinks come from reputable, relevant websites. That is, you want to earn backlinks from manufacturing-related websites that have a reputation for being authoritative. When authoritative sites link to your content, that tells Google that your site is reputable as well, so it ranks you higher.

To earn backlinks, you can check out some third-party manufacturing sites and look for broken or missing links in their content. If you find any, contact the site owners about potentially replacing them with fresh links to relevant pages on your site.

There’s more to SEO, and WebFX can help

This isn’t all you have to do to plan a great SEO strategy. There are a lot more steps and improvements that you can do to make sure you stand out online. If you don’t have the time to do them yourself, WebFX is here to help!

Our talented team knows SEO. We know what brings visitors to websites and what turns them into customers, and we’re happy to use those strategies to help your business grow. We’ve worked wonders for clients before — and now we’ll do the same for you with our data-driven SEO services!

Do you want to earn more revenue for your machinery business? Contact us today to start setting up your new SEO strategy!