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Building your manufacturing marketing budget for the best ROI in 2025? Look no further for the ultimate guide to manufacturing marketing budgets!
How much do manufacturing companies spend on marketing? In 2025, manufacturing companies will spend $5,000-$10,000 on marketing per month.
This page will help you set and manage your spend with information like:
Check out our free budget planner blow and start prepping for 2025!
How much do manufacturing companies spend on marketing?
According to WebFX research, 52% of manufacturing companies plan to spend $5,000-$10,000+ per month on marketing, while only 2% anticipate spending less than $500 monthly.
Manufacturing marketing budget breakdown
We can break down marketing budgets by key services that companies in your industry typically invest in. Here are the top-ranked strategies for manufacturing:
| 2025 Manufacturing Marketing Spend | |
| Channel | Monthly Spend |
| Paid advertising — Google Ads, Google Shopping Ads, YouTube Ads, retargeting, etc. | $100-$10,000 |
| Search engine optimization | $2,500-$7,500 |
| Social Media | $100-$5,000 |
| Web design | $501 – $5000 per year |
| Web development | $1001 – $10,000 per year |
Factors that impact manufacturing marketing budgets
Depending on your industry, you will have to consider specific factors when planning your budget. For manufacturing companies, you should mind the following:
- Business growth goals: The amount you invest will change depending on your growth goals. If you’re looking for faster, more exponential growth, you might invest more in short-term strategies, like PPC. For established companies who want to maintain steady growth, you might invest a different amount in long-term strategies like SEO.
- Current market trends: Market trends for manufacturing will also impact your marketing budget. You should invest in strategies that keep you competitive with other companies in the industry.
- Economic conditions: Inflation and manufacturing costs will impact your overall revenue, which in turn impacts your budget. If pricing elsewhere changes, you may need to rework your spending to accommodate unexpected shifts.
Check out some other factors affecting digital marketing investments in your industry:
How to create a manufacturing marketing budget
Now that you have the basics of marketing budget factors, you can build a marketing budget that works for your company.
Here are four steps to help you create your 2025 manufacturing marketing budget:
- Set goals for your budget
- Research costs and determine your funds
- Allocate breakdown for channels and strategies
- Adjust as necessary based on ROI
1. Set goals for your budget
The first step to creating a marketing budget is setting your goals. You need something to aim for to accurately build your marketing budget for growth. If your goals are the endpoint, your budget is the map to get you there.
Creating SMART goals, or those that are specific, measurable, achievable, relevant, and time-bound, can help you be realistic in your goal setting. A manufacturer’s smart goal might be something like, “We want to generate X new leads in the next three months.”
From there, you can invest in the strategies that help you accomplish these goals. Here are some other measurements of success in your industry:
2. Research costs and determine your funds
Researching costs and market trends will give you a better idea of what you have to spend to be competitive. If you’re on this page, you’re starting this step already!
You should also set aside a specific dollar amount for how much you can spend. This will be about 1-3% of your total revenue, based on the industry standard. However, if you want to see more growth, faster, you might opt to invest more if possible.
3. Allocate breakdown for channels and strategies
Evaluate your current marketing strategies for your manufacturing company to see what is working for you. That’s where you can start allocating your budget while setting aside the channels that don’t seem to bring in much revenue.
You should use marketing tools and technology to track your campaign results. This way, you can ensure that you are investing in strategies that have proven their effectiveness.
4. Adjust as necessary based on ROI
Your marketing budget will grow and change as your business does. Take time every quarter or so and evaluate your campaigns to make sure you’re satisfied with your ROI.
Track your marketing’s success to see what channels are driving the most revenue for your company. Then, you can adjust your budget to invest more in those same channels. That way, you’re only spending on the channels that grow your business.
Using tools like RevenueCloudFX can help you track all of your marketing campaigns in one place, giving you all the data you need to make informed budgeting decisions.
FAQs for industrial marketing budgets
Want to learn more about creating a marketing budget for manufacturers? Check out our FAQ for more insight below!
How much should manufacturing companies spend on marketing?
Manufacturing companies should plan to spend 5-10% of their total revenue on marketing, with a typical monthly budget between $5,000- $10,000.
Are manufacturing marketing budgets changing in 2025?
On average, companies plan to invest the same amount or more on digital marketing in 2025.
How to calculate a marketing budget?
To calculate your marketing budget, you must calculate the desired percentage of revenue that you want to spend on marketing. If you aren’t sure how much you should be spending still, you can:
- Look at how much your competitors spend
- Determine your other costs to see how much you can afford to invest
- Use a marketing budget calculator
How to allocate a manufacturing marketing budget?
To allocate your marketing budget, you should:
- Determine how much you can spend overall
- Choose your digital marketing provider
- Select the channels that drive the most revenue for your business
- Factor in any technology associated with marketing channels
You should also periodically evaluate your marketing budget to make sure the channels you’ve selected are still working for you. If not, you can reallocate your budget to prioritize different marketing channels.
Want help planning and allocating your marketing budget?
Creating a marketing budget can be challenging, even when you have all the information you need. WebFX can help you allocate your marketing budget so you get the most revenue and leads possible from every dollar invested.
As a full-service digital marketing agency, we can perform all of your marketing services in-house. That means you can invest your budget with the same team, reducing the number of contacts, payouts, and conversations you have to keep track of.
We have 237,500+ hours of experience in your industry and 500+ industry experts on our team ready to help you grow. Contact us online to learn more!
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Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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