Manufacturing15 Manufacturing Industry Trends for 2025
15 Manufacturing Industry Trends for 2025
Manufacturing industry trends for 2025 include attracting talent, using digital twins, leveraging smart factories, and more! See our complete list of industry trends for manufacturing below!
insights from 237,500+ hours of manufacturing marketing experience
Did you know that over 75,000 new manufacturing jobs are expected to be created in 2025? That’s just one of the changes coming for manufacturers this year — and there are plenty of others, too.
Some of those changes happen across the whole industry, while others are more specific. But all of these 2025 manufacturing industry trends are worth learning about. If you fail to keep up with them, you could fall behind in your industry.
To help you stay competitive, we compiled a list of the most significant manufacturing trends for this year. To kick things off, here’s a tip from one of our own manufacturing marketing experts as we move toward 2025:
Expert insights from
Logan TorreyInternet Marketing Consultant at WebFX
“Manufacturing clients need to invest in Google Ads and Microsoft Ads to reach their target audience in 2025. As Google and Microsoft continue to change search results and introduce new AI tools, ad placements will be more important than ever to ensure you are getting in front of your clientele. If you aren’t investing in SEO and PPC, then you will be a step behind your competition.”
Keep reading to learn about all of the other manufacturing trends on this list. Then, for help optimizing your manufacturing marketing strategies, get in touch with WebFX! We offer a full suite of digital marketing services that can help you drive more traffic to your website, outshine your competitors, fuel business growth, and much more!
7 manufacturing industry trends
Let’s start off by looking at some trends we’re currently seeing in the manufacturing industry as a whole. The seven biggest manufacturing trends of 2025 are:
Over the past few years, the public has become more and more active in holding companies to a high standard in terms of sustainability. Calls have increased for businesses, including manufacturers, to be responsible with their business practices.
For manufacturers, specifically, there’s a strong focus on reducing carbon emissions and using more sustainable practices. And in response to this, many manufacturers are placing a greater emphasis on these efforts in 2025. In fact, 88% of companies have made sustainability a priority.
Expert insights from
Logan TorreyInternet Marketing Consultant at WebFX
“[Manufacturing clients in 2025] are all trying to highlight how they are sustainable.”
Not only does this help improve these companies’ public image and draw in more customers, but it also attracts more employees — which is important because of the next trend on this list.
2. Talent attraction and retention
Another recent manufacturing trend on our list actually stems from a problem the manufacturing industry has been experiencing — namely, a struggle to attract talent. Resignations have gone up significantly in the past few years, particularly among younger generations.
In fact, the manufacturing turnover rate is currently 28.6% — significantly higher than the national average of 3.6%!
For that reason, many manufacturing companies have astutely identified talent acquisition as a top priority in 2025, continuing from the past year. These companies are working hard to offer competitive salaries, benefits, and working conditions to ensure that their factories are attractive to prospective workers.
Acquiring good employees is imperative to the success of any business, so it makes sense that this is one of the most important trends to follow this year.
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3. Customization
For a long time, manufacturers were more or less limited to mass production. They had certain machines that made certain parts, and they couldn’t afford to create a whole machine just to manufacture a custom part for a single buyer.
Today, though, that’s not the case. New manufacturing advances — especially 3D printing — enable manufacturers to create plenty of customized products. That expands the range of products they can sell, as well as the range of buyers they can sell to.
Because these advancements are still somewhat recent, this is one of the biggest trends for manufacturing in 2025.
4. Supply chain issues
An unfortunate trend for the manufacturing industry in 2025 is supply chain issues. These issues stem from several different sources, but at the end of the day, what’s important to know is that many manufacturing companies are facing material shortages.
This has led to problems with lead times, as manufacturers are struggling to keep up with demands and deliver products on time.
Expert insights from
Logan TorreyInternet Marketing Consultant at WebFX
“Almost across the board, manufacturing clients are having issues with lead times due to supply chain issues.”
One way that many companies are addressing this is by reshoring — that is, bringing operations closer to home. But many manufacturers already operate from their local region to begin with. For those businesses, one of the best options available is simply waiting it out.
5. Smart factories
Next on our list of manufacturing industry trends is smart factories. What are smart factories? Basically, they’re factories that rely heavily on automation and interconnected “smart” devices — something often referred to as the “Internet of Things (IoT).”
As of now, the smart factory market size is expected to reach $322 billion by 2032. These automation tools are very helpful for dealing with some of the negative trends on this list, helping make up for the lack of talent and streamlining the sales process to account for slow lead times.
Smart factories are also popular because of the way they can quickly gather and analyze data about the manufacturing process.
6. Digital twins
Another of the most important trends for manufacturing — continuing from the past year — is digital twins.
When you manufacture products, it’s essential to test them out and ensure that they work properly. That’s especially true if you manufacture parts for heavy machinery, in which case the integrity of the parts is vital to keeping the machine running. But it can cost money to test out prototype after prototype.
You can alleviate that problem by using digital twins. A digital twin is where you scan a physical product and recreate it perfectly in simulation software. The digital replica has the exact same properties as the physical product, and the simulator lets you test it out in all kinds of ways without you having to do so in real life.
That saves you money on having to continually build physical prototypes and run machinery to facilitate the tests.
7. AI and machine learning
Last on our list of manufacturing trends is artificial intelligence (AI). This trend isn’t unique to manufacturing by any means. You’ve probably heard how tools like ChatGPT have been making waves ever since they began to release in late 2022.
To some extent, AI fits in with the earlier trend of smart factories. But machine learning doesn’t just help with running your factories. It can also assist with tasks like:
Equipment failure predictions
Predictive sales analysis
Customer support
And more!
Of course, if you want to use AI in your own strategy, you should be careful — it’s still a rapidly developing field of technology. But if you tread with caution, you can harness the power of AI to streamline your business processes.
8 manufacturing marketing trends
Now that we’ve looked at some of the general trends in your industry, let’s take a look at marketing, specifically. Marketing is hugely important for you to keep up with because it’s the driving force behind your sales and revenue. That means you need to keep up with the latest marketing trends in your industry.
As of 2025, the eight biggest marketing trends for manufacturers are:
1. Generative AI for explaining complex manufacturing topics
Wait, didn’t we just include AI on the list of general trends? Yes, but there’s more than one type of AI, and each type can do multiple things. So, certain types of AI are ideal for helping you run smart factories or predict equipment failure. But then there’s generative AI, which is ideal for marketing.
Generative AI refers to tools like ChatGPT that respond to human-given prompts by creating text or images. This can be useful for helping you create marketing materials like website images and blog posts.
For manufacturers, the best way to use generative AI for marketing is to help you generate content about niche or complex aspects of manufacturing. Writers may not understand some of the most complicated manufacturing topics. Manufacturers will understand them, but they may not know how to explain them to a lay audience. AI can help bridge the gap.
Having said that, you should only use generative AI as an assistant. If you try to let it create all your content for you, you’ll end up with very subpar content that doesn’t drive the conversions you want — and may even contain inaccurate information that will cause you to lose the trust of your clients.
Generative AI strategic insights:
Leverage AI tools to help with educational content that can simply complex processes and technologies for your readers.
Inform your customers of your AI advancements and position your company as an innovative thought leader by showcasing its uses.
2. Targeted advertising for reaching an extremely specific audience
Targeted advertising isn’t anything new, but it’s still a big trend as we delve into 2025. By directing your paid ads to the right audience, you can significantly increase your chances of converting people into clients.
Here’s the thing about manufacturing. More than almost any other industry, manufacturers produce and sell hyper-specific products, because their factory equipment is designed to build those precise items. In many cases, only a select few types of industries and companies will buy those products. That means it is essential for manufacturers to target their advertising to those select industries.
Which industries are those, exactly? That entirely depends on your company and what you manufacture. It could be anyone from aircraft companies to retailers. Whoever it is, you probably have a good idea already, but you can always take a look at your existing clients to help clarify it.
By targeting your ads toward decision-makers at those types of companies, you can pull in a lot more leads and ultimately convert more clients.
By the way, Google is phasing out third-party cookies, so one of the best ways to reach your target audience is to use first-party cookies — that is, cookies that only function on the sites people actually visit. You can also use contextual targeting, which is where you simply place ads on manufacturing-related sites that you think your audience might visit.
Targeted advertising strategic insights:
Research into hyper-targeted advertising platforms like LinkedIn, Google and other industry specific trade publications.
Segment your audiences using specific granular factors such as job title, company size and geographic location.
Focus your messaging and ad creatives towards your audience’s pain points, challenges and priorities.
Monitor and optimize the target parameters and content using your analytics and data.
3. Multiple touchpoints for reaching key decision-makers
As a manufacturing company, you most likely sell to other businesses, not to consumers. That means that in most cases, you don’t have the luxury of marketing solely to a single person. You might begin by targeting one decision-maker, but ultimately, you’ll have to sell yourself to multiple people at each company.
This is something that manufacturers are becoming more aware of as they move into 2025. Without making an effort to reach multiple decision-makers across multiple channels, you won’t get very far. So, what does this mean for your company?
Essentially, you need to use multiple avenues to put yourself in front of your audience so you have a higher chance of reaching the senior leadership at your target companies. Take advantage of multiple marketing channels and run multiple campaigns.
And once you successfully connect with a prospect, be sure to end each interaction by setting up the next touchpoint so you don’t ever lose that connection that you worked so hard to establish. If you have a meeting with someone, don’t leave the meeting without establishing when and how you’ll next be in touch.
Multiple touchpoints strategic insights:
Use omnichannel marketing tactics to engage with key manufacturing decision markers, across the board.
Try a mix of content and social media marketing, with email and sales outreach. Remember to keep your brand consistent throughout all the different channels.
Create a seamless customer journey by nurturing leads through the sales funnel with tools and CRM automation.
4. SEO for teaching your audience about manufacturing
Okay, this one is sort of cheating — search engine optimization (SEO) is never not a marketing trend. It’s unquestionably one of the most important marketing strategies out there, so it continues to be popular with manufacturers year after year. But that’s exactly why we’re including it on this list.
The basic idea of SEO is to create content that ranks high in relevant Google search results. That way, when people search for terms related to your industry, many of them will discover your website.
The fact of the matter is, manufacturing is complicated! Even if you don’t think so, it can seem like an enigma to your prospects. How do these products get made, exactly? What goes into that process? They’re hungry for that information, which you can use to draw them to your website.
That’s why one of the best manufacturing SEO tactics is to create content that provides useful information about your products or services. Talk about what you manufacture, how you manufacture it, and what it can be used for.
You should also be sure to follow other SEO best practices such as making your site mobile-friendly and optimizing your page load speeds.
SEO strategic insights:
Keyword research can help you identify informational queries and pain points of your customers and help you create content that is specifically targeted for your audience.
Focus your content strategy on proving in-depth, valuable information that educates your audience on manufacturing best practices and industry trends.
Optimize the content you create for search engines by using the keywords and relevant headers and meta tags.
5. Personalization and ABM for more specific and compelling campaigns
Personalization is one of the biggest and most important trends on this list. More and more commonly, people are seeking out marketing materials that cater specifically to them. That could mean something as simple as using their name in an email, but it could also mean addressing specific concerns they have.
This strategy especially makes sense for manufacturing companies. After all, many manufacturers already make highly personalized parts and products for the companies they sell to. For that reason, you should include that same personalization in your marketing efforts.
So, how can manufacturing companies address this? One way is to create different campaigns for different groups, and then segment your audience into those groups so that each one receives a specific marketing message instead of a generalized one.
You might also consider using account-based marketing (ABM), which is where you target specific companies with your marketing. That allows you to personalize your campaigns to each company’s exact needs. However, ABM isn’t right for every manufacturer.
Personalization and ABM insights
Use your customer data and information to identify intent signals to develop detailed buyer personas and account profiles of your customers.
Once you have the information, you can use it to personalize marketing campaigns that speak directly to your audience.
Continuously gather feedback from your audience, to further improve and personalize content and marketing.
6. Email marketing for tailored manufacturing content
Like SEO, email marketing has been a major marketing strategy for a long time, but manufacturers are really leaning into it in 2025. Why? Because despite having been around for decades, email is an incredibly effective way to reach your audience.
For one thing, it’s super easy to personalize email campaigns by sending out different emails to different groups. We’ve already covered what makes personalization so great. Email marketing is especially great for this if you’re using ABM, because you can just send emails directly to the specific businesses you’re targeting.
For best results, be sure to segment your email audience. Going back to personalization, you should try to send out tailored content that’s uniquely suited to different groups based on, for example, which types of manufactured products they express interest in.
Also, try sending out emails at different times of day to figure out which time yields the best results.
Email marketing insights
Use marketing automation to trigger personalized email nurturing campaigns. You can base this off the subscriber behavior and engagement.
Integrate educational and thought leadership content, to make yourself credible to your audience and a manufacturing industry expert.
Monitor your campaigns. Use metrics such as open rates and conversations to guide your campaigns.
7. Video marketing for behind-the-scenes looks
Next, we have video marketing. If you haven’t taken advantage of the power of video in your marketing efforts, you’re already behind the curve.
You can create videos to show off your team, your manufacturing process, and your products. These “behind-the-scenes” looks are some of the best ways to draw in prospective clients. For the businesses that partner with you, these videos will answer a lot of the questions they have about what they can expect from the partnership.
Other manufacturing video ideas include:
A how-to video on cleaning your parts or equipment
An explainer video on the different terms of your industry
A company culture video that provides a peek at your company
An event video that shares your recent attendance at an industry event
You can put videos on your website, on a YouTube channel for your company, and across your marketing channels like emails and social media.
Video marketing insights
Create or outsource content writers to craft you in-depth, technical content that demonstrates your companies manufacturing knowledge.
Use white papers, case studies and product specifications to demonstrate your companies technical expertise and innovation.
Promote your content strategy and share on your other social channels and email marketing.
8. Digital marketing acceleration
Digital marketing acceleration is the process of rapidly advancing your manufacturing companies digital marketing efforts, to adapt to industry trends and meet your clients expectation. Its all about using the tools and strategies tailored to your industry such as:
Boosting your online visbility with an optimized website.
Creating engaging content that uses SEO tactics for higher search engine rankings.
Communicating directly with customers through email and social media channel.
Tracking performances metrics to refine strategies and improve your ROI.
Digital marketing acceleration insights
Invest in a strong, mobile-optimized web presence to serve as the foundation of your digital marketing efforts.
Develop a content strategy to engage your audience and increase your visibility.
Integrate automation to nurture your leads and personalize your communication.
9. B2B growth with ecommerce growth
Creating an online ecommerce platform for your manfacturing products can streamline your buyers journey as well as be a cost-effective way, scalable apprach to your sales.
A well-designed B2B ecommerce platform can give your clients instant access to product catealogs, pricing and quick purchasing. It can also provide a way to reduce time and effort spent on manual order processing, by enabling online invoiving and communciation methods.
Another advantage that creating an online option will remove any geographical barriers that you currently may have. You will be able to tap into new markets and serve customers worldwide.
B2B ecommerce insights
Optimize your ecommerce site for an user-friendly journey that is mobile optimized.
Give online customers added features to promote online sales.
10. Technical content for showing your expertise
We’ve already talked about content in the context of SEO, but another growing trend among manufacturers is an increased focus on technical content. Technical content refers to content that tackles niche, complex topics in your industry.
Expert insights from
Logan TorreyInternet Marketing Consultant at WebFX
“Manufacturing clients have lately been very focused on publishing technical content that can highlight how they are thought leaders in the space.”
The reason many manufacturers are making technical content a priority is that it’s great for thought leadership. When you not only provide introductory-level information about a topic, but also give fresh, knowledgeable takes about it, you show your audience that you’re a true expert in the manufacturing industry.
When people can see that you know your stuff, they’re more likely to pay for your products or services. That’s because the more expertise you demonstrate through your content, the more confident people will feel in the quality of those products or services.
Get help optimizing your manufacturing marketing campaigns with WebFX
As you work to implement the 2025 manufacturing industry trends listed above, you may be interested in learning more about how you can improve your business practices, particularly your marketing. If so, you’re already in the perfect place.
Partner with our team of manufacturing marketing experts to:
Enhance your website, SEO and e-commerce functionality to boost visibility and sales.
Utilize data-driven tools like personlization and performance analytics.
Develope compelling, educational content that establishes your brand as an industry leader.
Don’t let outdated marketing strategies hold you business back. Schedule a free consultation today and discover how WebFX can help elevate your manufacturing brand and deliver real results.
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